Highway Equipment CO
Creative Marketing Specialist
Highway Equipment CO, Cedar Rapids, Iowa, United States, 52404
The
Creative Marketing Specialist
assists in coordinating and implementing marketing and communications activities for the organization's products and/or services. This position requires intermittent travel; approximately 4-6 weeks per year.
Key Responsibilities
RESULTS
Critical 55%
Assists in developing and implementing marketing campaigns for company projects and initiatives, including trade publications, paid advertising, and internal campaigns.Manages trade shows and other events including the planning and execution of each.Assists with the creation of various marketing collateral including photography, videos, and advertisements.Manages and maintains marketing, sales, and service collateral.Productivity / Job Knowledge 20%
Assists with the branding and communication of sales promotions.Assists in writing press releases, articles, and other internal and external communications.Assists dealers, end users, sales team, and other internal and external customers in a timely and professional manner.Assists with other organization projects and events on an as-needed basis.Dependability 15%
Demonstrates a good attendance record; is aware of the impact that missing work will have on the customer as well as co-workers.Completes goals/projects on time or ahead of schedule.Responds to work assignments and requests by being cooperative and available.Follows through and meets commitments.Available as a resource to subordinates and/or peers.Safety 10%
Follows safety procedures, protocols, policies, and adheres to all SAFESTART concepts, and acts when others are not holding themselves accountable.Total 100%
CORE VALUES
Act Like an Owner. 20%
Leads by example and takes ownership in everything you do and or say.If you see something, say something and follow through until it's right.Treats others with respect and kindness.Be Interested. Stay Interested. 20%
Isn’t complacent. Seizes opportunities to learn by participating in activities to increase understanding.Create Change. Start With Yourself. 20%
Asks "why", is open-minded, and challenges the status quo.Leads and supports changes for the sake of improvement.Seek New Perspectives. 20%
Seeks new perspectives from all available sources to challenge your own, and brings them into your decision making process.Involves all stakeholders in making decisions. Is open to input from all sources.Fail Fast. Learn Fast. 20%
Considers long and short-term outcomes when making decisions.Is fearless.Readily admits mistakes.Total 100%
Requirements
Qualifications and Essential Skills:
Bachelor's degree in Marketing or Graphic Design / Art and a minimum of two (2) to three (3) years of related experience and/or training; or equivalent combination of education and experienceExperience with defining problems, collecting data, establishing facts, and drawing valid conclusions. Ability to interpret an extensive variety of technical instructions in mathematical or diagram forms and dealing with several abstract and concrete variables.Computer skills including MS Office products, Adobe Photoshop, Adobe InDesign, video editing, and other software tools appropriate for the position.Strong writer with the ability to write advertising, reports, business correspondence, and other various marketing communications.An awesome communicator that can effectively give presentations and create supporting visual tools to enhance messaging.Ability to effectively respond to questions from groups of managers, clients, customers, and the general public.
Physical Requirements:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Regularly required to sit and interface with computer systems while maintaining a high level of concentration. While performing the duties of this job, the employee is regularly required to talk and hear. The employee is occasionally required to use hands/fingers to handle or feel. The employee is occasionally required to stand, walk, reach with hands and arms, and stoop, kneel, or crouch. The employee must occasionally lift and/or move up to 25 pounds of files or supplies. Specific vision abilities required by this job include close vision, distance vision, and ability to adjust focus.
Work Environment:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The noise level in the office work environment is usually quiet. Employee may be exposed to shop environment while distributing documents to shop area. When on shop floor, employee will be required to wear safety glasses at all times, steel-toed footwear and ear protection when job demands presence in areas outside safety zones, and gloves when handling material.
Creative Marketing Specialist
assists in coordinating and implementing marketing and communications activities for the organization's products and/or services. This position requires intermittent travel; approximately 4-6 weeks per year.
Key Responsibilities
RESULTS
Critical 55%
Assists in developing and implementing marketing campaigns for company projects and initiatives, including trade publications, paid advertising, and internal campaigns.Manages trade shows and other events including the planning and execution of each.Assists with the creation of various marketing collateral including photography, videos, and advertisements.Manages and maintains marketing, sales, and service collateral.Productivity / Job Knowledge 20%
Assists with the branding and communication of sales promotions.Assists in writing press releases, articles, and other internal and external communications.Assists dealers, end users, sales team, and other internal and external customers in a timely and professional manner.Assists with other organization projects and events on an as-needed basis.Dependability 15%
Demonstrates a good attendance record; is aware of the impact that missing work will have on the customer as well as co-workers.Completes goals/projects on time or ahead of schedule.Responds to work assignments and requests by being cooperative and available.Follows through and meets commitments.Available as a resource to subordinates and/or peers.Safety 10%
Follows safety procedures, protocols, policies, and adheres to all SAFESTART concepts, and acts when others are not holding themselves accountable.Total 100%
CORE VALUES
Act Like an Owner. 20%
Leads by example and takes ownership in everything you do and or say.If you see something, say something and follow through until it's right.Treats others with respect and kindness.Be Interested. Stay Interested. 20%
Isn’t complacent. Seizes opportunities to learn by participating in activities to increase understanding.Create Change. Start With Yourself. 20%
Asks "why", is open-minded, and challenges the status quo.Leads and supports changes for the sake of improvement.Seek New Perspectives. 20%
Seeks new perspectives from all available sources to challenge your own, and brings them into your decision making process.Involves all stakeholders in making decisions. Is open to input from all sources.Fail Fast. Learn Fast. 20%
Considers long and short-term outcomes when making decisions.Is fearless.Readily admits mistakes.Total 100%
Requirements
Qualifications and Essential Skills:
Bachelor's degree in Marketing or Graphic Design / Art and a minimum of two (2) to three (3) years of related experience and/or training; or equivalent combination of education and experienceExperience with defining problems, collecting data, establishing facts, and drawing valid conclusions. Ability to interpret an extensive variety of technical instructions in mathematical or diagram forms and dealing with several abstract and concrete variables.Computer skills including MS Office products, Adobe Photoshop, Adobe InDesign, video editing, and other software tools appropriate for the position.Strong writer with the ability to write advertising, reports, business correspondence, and other various marketing communications.An awesome communicator that can effectively give presentations and create supporting visual tools to enhance messaging.Ability to effectively respond to questions from groups of managers, clients, customers, and the general public.
Physical Requirements:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Regularly required to sit and interface with computer systems while maintaining a high level of concentration. While performing the duties of this job, the employee is regularly required to talk and hear. The employee is occasionally required to use hands/fingers to handle or feel. The employee is occasionally required to stand, walk, reach with hands and arms, and stoop, kneel, or crouch. The employee must occasionally lift and/or move up to 25 pounds of files or supplies. Specific vision abilities required by this job include close vision, distance vision, and ability to adjust focus.
Work Environment:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The noise level in the office work environment is usually quiet. Employee may be exposed to shop environment while distributing documents to shop area. When on shop floor, employee will be required to wear safety glasses at all times, steel-toed footwear and ear protection when job demands presence in areas outside safety zones, and gloves when handling material.