SightGrowthPartners
Paid Media Manager - Remote
SightGrowthPartners, Hauppauge, New York, United States, 11788
A career that changes lives.
SightMD is a rapidly growing integrated ophthalmic provider group, extending the reach of exceptional eye care to patients across New York, New Jersey, Pennsylvania, and Connecticut. With over 127 eye care providers and the convenience of 60 locations, our commitment to delivering unparalleled services is at the heart of everything we do. As we embark on our mission, we are actively seeking teammates who are eager to contribute to our legacy of eye excellence, a tradition that spans more than 50 years.
Position Summary:
As the Paid Media Manager, you will be responsible for planning, implementing, and optimizing our paid media campaigns, including paid search (PPC), paid social, display, and retargeting. The Paid Media Manager will work closely with the marketing team to develop strategies that drive awareness, engagement, and conversions.
Job Duties & Essential Functions:
Develop and execute paid media strategies across platforms such as Google, Facebook, and others.Manage day-to-day campaign activities, including budget management, bid optimization, ad copy testing, and performance monitoring.Conduct keyword research, audience targeting, and competitor analysis to identify opportunities for campaign optimization.Work with the team to create compelling ads and landing pages that drive engagement and conversions.Monitor campaign performance and provide regular reports, insights, and recommendations for improvement.Stay up to date with industry trends and best practices in paid media advertising.Experiment with new platforms and ad formats to expand our reach and improve campaign performance.Continuously optimize campaigns to improve key performance metrics such as click-through rate (CTR), conversion rate (CVR), return on ad spend (ROAS), and cost per acquisition (CPA).Required Qualifications:
Bachelor’s Degree in Marketing, Business, or a related field.2+ years of experience in paid media.Proven experience in paid media campaigns across multiple digital platforms.In-depth knowledge of Google Ads, Facebook Ads Manager, and other advertising platforms.Strong analytical skills and experience in utilizing data for decision-making.Excellent verbal and written communication skills.Experience with A/B testing and conversion rate optimization (CRO) techniques.Proficiency in Microsoft Excel or Google Sheets for analysis and reporting.Preferred Qualifications:
Google Ads or Facebook Blueprint certification.A deep understanding of digital marketing tactics across channels, including SEO, social, email, PR, etc.Advanced knowledge of Excel and Google Analytics.Strong communication skills.Salary Range:
$90,000 - $110,000/annually to commensurate with experienceBenefits:
We aim to take care of our teammates the same way we take care of our patients.
All SightMD employees receive the following benefits:
Medical/Prescription Drug CoverageDental InsuranceVision InsuranceCompany Paid Term Life Insurance & Long-Term DisabilitySupplemental Insurance BenefitsEmployee Assistance Program (EAP)Retirement Plan - 401(k)Paid Time Off (PTO)Paid HolidaysCareer Development Programs
*
Eligibility for benefits is based on employment status
Equal Employment Opportunity Statement:
SightMD is an equal opportunity employer and does not discriminate on the basis of race, color, national origin, religion, creed, age, disability, sex, gender identity or expression, sexual orientation, familial status, pregnancy, predisposing genetic characteristics, military status, domestic violence victim status, criminal conviction, and all other protected classes under federal, state and local laws.
If you are an individual with a disability and need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please contact People Services atpeopleservices@sightgrowthpartners.com
#SNY123
SightMD is a rapidly growing integrated ophthalmic provider group, extending the reach of exceptional eye care to patients across New York, New Jersey, Pennsylvania, and Connecticut. With over 127 eye care providers and the convenience of 60 locations, our commitment to delivering unparalleled services is at the heart of everything we do. As we embark on our mission, we are actively seeking teammates who are eager to contribute to our legacy of eye excellence, a tradition that spans more than 50 years.
Position Summary:
As the Paid Media Manager, you will be responsible for planning, implementing, and optimizing our paid media campaigns, including paid search (PPC), paid social, display, and retargeting. The Paid Media Manager will work closely with the marketing team to develop strategies that drive awareness, engagement, and conversions.
Job Duties & Essential Functions:
Develop and execute paid media strategies across platforms such as Google, Facebook, and others.Manage day-to-day campaign activities, including budget management, bid optimization, ad copy testing, and performance monitoring.Conduct keyword research, audience targeting, and competitor analysis to identify opportunities for campaign optimization.Work with the team to create compelling ads and landing pages that drive engagement and conversions.Monitor campaign performance and provide regular reports, insights, and recommendations for improvement.Stay up to date with industry trends and best practices in paid media advertising.Experiment with new platforms and ad formats to expand our reach and improve campaign performance.Continuously optimize campaigns to improve key performance metrics such as click-through rate (CTR), conversion rate (CVR), return on ad spend (ROAS), and cost per acquisition (CPA).Required Qualifications:
Bachelor’s Degree in Marketing, Business, or a related field.2+ years of experience in paid media.Proven experience in paid media campaigns across multiple digital platforms.In-depth knowledge of Google Ads, Facebook Ads Manager, and other advertising platforms.Strong analytical skills and experience in utilizing data for decision-making.Excellent verbal and written communication skills.Experience with A/B testing and conversion rate optimization (CRO) techniques.Proficiency in Microsoft Excel or Google Sheets for analysis and reporting.Preferred Qualifications:
Google Ads or Facebook Blueprint certification.A deep understanding of digital marketing tactics across channels, including SEO, social, email, PR, etc.Advanced knowledge of Excel and Google Analytics.Strong communication skills.Salary Range:
$90,000 - $110,000/annually to commensurate with experienceBenefits:
We aim to take care of our teammates the same way we take care of our patients.
All SightMD employees receive the following benefits:
Medical/Prescription Drug CoverageDental InsuranceVision InsuranceCompany Paid Term Life Insurance & Long-Term DisabilitySupplemental Insurance BenefitsEmployee Assistance Program (EAP)Retirement Plan - 401(k)Paid Time Off (PTO)Paid HolidaysCareer Development Programs
*
Eligibility for benefits is based on employment status
Equal Employment Opportunity Statement:
SightMD is an equal opportunity employer and does not discriminate on the basis of race, color, national origin, religion, creed, age, disability, sex, gender identity or expression, sexual orientation, familial status, pregnancy, predisposing genetic characteristics, military status, domestic violence victim status, criminal conviction, and all other protected classes under federal, state and local laws.
If you are an individual with a disability and need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please contact People Services atpeopleservices@sightgrowthpartners.com
#SNY123