Gen Digital
Channel Marketing Manager
Gen Digital, Tempe, Arizona, us, 85285
About Gen:Gen is a global company powering Digital Freedom through consumer brands including Norton, Avast, LifeLock, Avira, AVG, ReputationDefender, and CCleaner. Our combined heritage is rooted in providing safety for the first digital generations. We bring leading technology solutions in cybersecurity, privacy and identity protection to more than 500 million users in 150 countries so they can live their digital lives safely, privately, and confidently today and for generations to come. We're always looking for smart, fearless, and dedicated people. Together, we have collective passion and a big vision to power Digital Freedom by protecting consumers and giving them control of their digital lives.
When you're a part of Gen, you are provided access to a range of resources and support to ensure you can do your best work and live your best life. This includes flexible working options with generous time off and competitive benefits & compensation packages.
Diversity is foundational to how we do business because we know the greatest ideas and results come from our unique perspectives and differences. We strive to create a safe, inclusive environment where you can bring your whole self to work. Team members are valued, respected, and celebrated for who they are in a meaningful and exciting atmosphere. Gen is an equal employment opportunity employer. Employment decisions are based on merit, experience, and business needs.
If this sounds like you-Gen has a dynamic, supportive culture with core values that celebrate diversity, promote teamwork, and encourage every team member to contribute and grow-join us!
About the Role :
The Channel Marketing Manager supports our global sales team in the Marketing, Brand and Communications (MBC) organization at Gen. They will be responsible for developing and executing strategic marketing programs that build brand awareness, increase market share and drive growth through our channel partners. This individual will work closely with our sales account team to achieve revenue targets by managing marketing initiatives within allocated budgets and deadlines. Our ideal candidate must have prior experience building strategies and marketing programs for various partnership industries like Retail, Telecommunications and Financial Services.
This is role is based at our U.S. headquarters in Tempe, AZ. The person in this role is required to be in the office multiple days a week.
Responsibilities:Ability to be the primary marketing contact for identified channel partners (Retail, Service Provider, Insurance and Financial Services industries) and collaborate with internal and external resources to meet sales objectives.Own quarterly promotion schedule, campaign materials, and marketing budgets.Proactively seek and develop new opportunities and create innovative marketing programs to help differentiate from competitors, with the goal of increasing market share and maintaining a positive ROI.Analyze market trends and competitor activities to optimize marketing strategies while measuring and reporting on the effectiveness of curated marketing programs.Collaborate with internal marketers and external agencies to generate customized partner assets, collateral, including presentations, training materials, emails, brochures, etc.Conduct quarterly business reviews with account team and internal and external leadership.Report on campaign performance with granular tracking across relevant KPIs; share updates on success metrics, opportunities, and roadblocks.Ability to analyze and optimize campaign performance, reallocating budget based on ROI and insights generated.Create and approve in store POP/planograms (for Retail partners) with customer messaging, customized SKUs and product bundles.Required Knowledge and Skills
Experience in creating marketing programs to drive revenue for large Retail partners.Extensive knowledge of channel programs, forecasting, project tracking and ROI management required.Proven experience in ensuring sales teams achieve quota through targeted marketing programs.Ability to prepare and present presentations to external and internal leadership.Experience in owning and managing multi-million-dollar marketing budgetsExcellent written and verbal skills.Qualifications:
10 + years in channel marketing or closely related area.BS/BA in Business, Marketing or related area.Be perceived as a leader and account owner.Ability to multi-task and meet changing deadlines.Business acumen and strong skill in interpreting data and campaign performance.Travel as needed to support partner activities.
#LI-AS1
Gen is proud to be an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive and accessible environment for all employees. All employment decisions are based on merit, experience, and business needs, without regard to race, color, national origin, age, religion, sex, pregnancy (including childbirth or related medical conditions), genetic information, disability (physical or mental), medical condition, marital status, sexual orientation, gender identity or gender expression, military or veteran status, or any other consideration made unlawful by federal, state, or local law. Gen strictly prohibits unlawful discrimination based on such protected characteristics and seeks to recruit the most talented candidates from diverse cultures and backgrounds.
We also consider employment-qualified individuals with arrest and conviction records. In addition, we will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Learn more about pay transparency.
Gen complies with all anti-discrimination laws.
To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.
When you're a part of Gen, you are provided access to a range of resources and support to ensure you can do your best work and live your best life. This includes flexible working options with generous time off and competitive benefits & compensation packages.
Diversity is foundational to how we do business because we know the greatest ideas and results come from our unique perspectives and differences. We strive to create a safe, inclusive environment where you can bring your whole self to work. Team members are valued, respected, and celebrated for who they are in a meaningful and exciting atmosphere. Gen is an equal employment opportunity employer. Employment decisions are based on merit, experience, and business needs.
If this sounds like you-Gen has a dynamic, supportive culture with core values that celebrate diversity, promote teamwork, and encourage every team member to contribute and grow-join us!
About the Role :
The Channel Marketing Manager supports our global sales team in the Marketing, Brand and Communications (MBC) organization at Gen. They will be responsible for developing and executing strategic marketing programs that build brand awareness, increase market share and drive growth through our channel partners. This individual will work closely with our sales account team to achieve revenue targets by managing marketing initiatives within allocated budgets and deadlines. Our ideal candidate must have prior experience building strategies and marketing programs for various partnership industries like Retail, Telecommunications and Financial Services.
This is role is based at our U.S. headquarters in Tempe, AZ. The person in this role is required to be in the office multiple days a week.
Responsibilities:Ability to be the primary marketing contact for identified channel partners (Retail, Service Provider, Insurance and Financial Services industries) and collaborate with internal and external resources to meet sales objectives.Own quarterly promotion schedule, campaign materials, and marketing budgets.Proactively seek and develop new opportunities and create innovative marketing programs to help differentiate from competitors, with the goal of increasing market share and maintaining a positive ROI.Analyze market trends and competitor activities to optimize marketing strategies while measuring and reporting on the effectiveness of curated marketing programs.Collaborate with internal marketers and external agencies to generate customized partner assets, collateral, including presentations, training materials, emails, brochures, etc.Conduct quarterly business reviews with account team and internal and external leadership.Report on campaign performance with granular tracking across relevant KPIs; share updates on success metrics, opportunities, and roadblocks.Ability to analyze and optimize campaign performance, reallocating budget based on ROI and insights generated.Create and approve in store POP/planograms (for Retail partners) with customer messaging, customized SKUs and product bundles.Required Knowledge and Skills
Experience in creating marketing programs to drive revenue for large Retail partners.Extensive knowledge of channel programs, forecasting, project tracking and ROI management required.Proven experience in ensuring sales teams achieve quota through targeted marketing programs.Ability to prepare and present presentations to external and internal leadership.Experience in owning and managing multi-million-dollar marketing budgetsExcellent written and verbal skills.Qualifications:
10 + years in channel marketing or closely related area.BS/BA in Business, Marketing or related area.Be perceived as a leader and account owner.Ability to multi-task and meet changing deadlines.Business acumen and strong skill in interpreting data and campaign performance.Travel as needed to support partner activities.
#LI-AS1
Gen is proud to be an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive and accessible environment for all employees. All employment decisions are based on merit, experience, and business needs, without regard to race, color, national origin, age, religion, sex, pregnancy (including childbirth or related medical conditions), genetic information, disability (physical or mental), medical condition, marital status, sexual orientation, gender identity or gender expression, military or veteran status, or any other consideration made unlawful by federal, state, or local law. Gen strictly prohibits unlawful discrimination based on such protected characteristics and seeks to recruit the most talented candidates from diverse cultures and backgrounds.
We also consider employment-qualified individuals with arrest and conviction records. In addition, we will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Learn more about pay transparency.
Gen complies with all anti-discrimination laws.
To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.