Amazon
Sr. Product Marketing Manager, Branded Activations, North America Stores Marketi
Amazon, Los Angeles, California, United States, 90079
Description
North America Stores Marketing is on a mission to make Amazon the most-loved shopping destination. We aspire to meet customers where they are with a steady drumbeat of inspiring, relevant, and automated content that builds upon recent shopping missions while also introducing new and timely ideas. The Category & Launch Marketing team delights customers by driving discoverability of new-to-Amazon brands across key categories like Fashion, Fitness, Beauty, Home, and CE, shifting their perception of Amazon and motivating them to shop. We are looking for a creative, customer-obsessed, organized, and analytical Sr. Product Marketing Manager to lead new-to-Amazon brand and selection launches on behalf of North America Stores.
The ideal candidate is a strong product marketer who is data-driven, detail-oriented, and comfortable with ambiguity. You will partner with designers, copywriters, channel owners, and cross-functional stakeholders to develop and execute against traffic-driving strategies, including the management of asset production, targeting, and experimentation. As a leader on the team, you will be expected to influence across the organization, streamlining processes and implementing simplified solutions. You will contribute to go-to-market (GTM) narratives and flashes, present to leadership to secure alignment, and interface directly with new-to-Amazon brands in preparation for launch. This role provides a great opportunity to make an outsized impact by driving discoverability and engagement across onsite and offsite channels.
Key job responsibilities
Secure launch dates to maximize exposure across onsite and offsite channels for new-to-Amazon brand launches
Partner with designers and copywriters to produce bar-raising assets for traffic-driving channels
Collaborate with channel owners to define targeting and experimentation opportunities for new-to-Amazon brand launches
Contribute to narratives and flashes to gain leadership buy-in on GTM strategies
Report on the impact of campaigns and their performance
Identify and implement opportunities for processes improvement through the creation of SOPs and RACIs
Basic Qualifications
6+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building, executing and scaling cross-functional marketing programs
Experience communicating results to senior leadership
Experience creating and managing complex, cross-team project plans
Preferred Qualifications
Experience with customer segmentation, profiling, and targeting
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Pursuant to the Los Angeles Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
North America Stores Marketing is on a mission to make Amazon the most-loved shopping destination. We aspire to meet customers where they are with a steady drumbeat of inspiring, relevant, and automated content that builds upon recent shopping missions while also introducing new and timely ideas. The Category & Launch Marketing team delights customers by driving discoverability of new-to-Amazon brands across key categories like Fashion, Fitness, Beauty, Home, and CE, shifting their perception of Amazon and motivating them to shop. We are looking for a creative, customer-obsessed, organized, and analytical Sr. Product Marketing Manager to lead new-to-Amazon brand and selection launches on behalf of North America Stores.
The ideal candidate is a strong product marketer who is data-driven, detail-oriented, and comfortable with ambiguity. You will partner with designers, copywriters, channel owners, and cross-functional stakeholders to develop and execute against traffic-driving strategies, including the management of asset production, targeting, and experimentation. As a leader on the team, you will be expected to influence across the organization, streamlining processes and implementing simplified solutions. You will contribute to go-to-market (GTM) narratives and flashes, present to leadership to secure alignment, and interface directly with new-to-Amazon brands in preparation for launch. This role provides a great opportunity to make an outsized impact by driving discoverability and engagement across onsite and offsite channels.
Key job responsibilities
Secure launch dates to maximize exposure across onsite and offsite channels for new-to-Amazon brand launches
Partner with designers and copywriters to produce bar-raising assets for traffic-driving channels
Collaborate with channel owners to define targeting and experimentation opportunities for new-to-Amazon brand launches
Contribute to narratives and flashes to gain leadership buy-in on GTM strategies
Report on the impact of campaigns and their performance
Identify and implement opportunities for processes improvement through the creation of SOPs and RACIs
Basic Qualifications
6+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building, executing and scaling cross-functional marketing programs
Experience communicating results to senior leadership
Experience creating and managing complex, cross-team project plans
Preferred Qualifications
Experience with customer segmentation, profiling, and targeting
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Pursuant to the Los Angeles Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.