IGT
Product Marketing Manager IV
IGT, Las Vegas, Nevada, us, 89105
Product Marketing Manager IV
Location:
Las Vegas, NV, US, 89119
Requisition ID: 15408
IGT (NYSE:IGT) is a global leader in gaming. We deliver entertaining and responsible gaming experiences for players across all channels and regulated segments, from Lotteries and Gaming Machines to Sports Betting and Digital. Leveraging a wealth of compelling content, substantial investment in innovation, player insights, operational expertise, and leading-edge technology, our solutions deliver unrivaled gaming experiences that engage players and drive growth. We have a well-established local presence and relationships with governments and regulators in more than 100 countries around the world, and create value by adhering to the highest standards of service, integrity, and responsibility. IGT has approximately 10,500 employees. For more information, please visit www.igt.com.
Overview
As a Product Marketing Manager, you will be responsible for developing and executing strategic marketing plans to drive the success of our products in the market. You will collaborate closely with cross-functional teams including product management, sales, and marketing to ensure alignment and achieve business objectives.
The ideal candidate will have a deep understanding of the product, target audience, and competitive landscape, coupled with strong marketing and analytical skills.
Key Responsibilities:
Execute on comprehensive product marketing strategies that align with overall business goals and objectives.
Conduct market research to identify customer needs, market trends, and competitive positioning.
Define target customer segments and develop messaging and positioning that resonates with each segment.
Conduct extensive customer segmentation and product adoption models that identify market opportunities.
Collaborate with the product management team to influence product roadmap decisions based on market feedback and competitive analysis.
Assist in product launches and go-to-market efforts, ensuring successful execution and adoption.
Develop targeted audiences for marketing campaigns across various channels including digital, social media, email, and trade shows.
Analyze marketing metrics and track key performance indicators to measure the effectiveness of marketing efforts.
Provide sales teams with the necessary tools and training to effectively communicate product value propositions and differentiate from competitors.
Stay up-to-date with industry trends, market dynamics, and emerging technologies to inform marketing strategies and tactics.
Work Location:
This is a hybrid role in our Las Vegas, Nevada office 2+ days per week.
Requirements
Qualifications:
• Bachelor’s degree in Marketing, Business Administration, or related field. MBA preferred.
• 5-7 years of experience in product marketing, preferably in gaming or software.
• Strong analytical skills with the ability to interpret data and translate insights into actionable marketing plans.
• Excellent written, verbal and presentation skills, with the ability to effectively communicate complex concepts.
• Proven track record of developing and executing successful marketing strategies.
• Demonstrated ability to work cross-functionally and influence stakeholders at all levels of the organization.
• Highly organized with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Proficiency in marketing tools and platforms, marketing automation, and analytics software.
Keys to Success
• Building collaborative relationships
• Decision making
• Drive results
• Foster innovation
• Personal energy
• Self-leadership
#LI-CK1
IGT is committed to sustaining a workforce that reflects the diversity of the global customers and communities we serve, creating a fair and inclusive culture that enables all our employees to feel valued, respected and engaged. IGT is an equal opportunity employer. We provide equal opportunities without regard to sex, race, color, religion, age, national origin or ancestry, disability, veteran status, sexual orientation, genetic information, gender identity or expression, and any other personal attributes protected by federal, state, or other laws. We thank all applicants for applying; however, only those selected to interview will be contacted.
At IGT, we consider a wide range of factors in determining compensation, including background, skills, experience, and work location. These factors can cause your compensation to vary. The estimated starting compensation range is $76,179-$180,000. The actual pay offered may end up being higher or lower. The Company will comply with all local pay requirements and collective bargaining agreements, where applicable.
Base pay is only one part of our Total Rewards program. Sales roles may be eligible for commission payments, while other roles are eligible for discretionary bonuses. In addition, we offer employees a 401(k) Savings Plan with Company contributions, health, dental, and vision insurance, life, accident, and disability insurance, tuition reimbursement, paid time off, wellness programs, and identity theft insurance. Note: programs are subject to eligibility requirements.
IGT (NYSE: IGT) is the global leader in gaming. For more information, please visit www.igt.com .
Location:
Las Vegas, NV, US, 89119
Requisition ID: 15408
IGT (NYSE:IGT) is a global leader in gaming. We deliver entertaining and responsible gaming experiences for players across all channels and regulated segments, from Lotteries and Gaming Machines to Sports Betting and Digital. Leveraging a wealth of compelling content, substantial investment in innovation, player insights, operational expertise, and leading-edge technology, our solutions deliver unrivaled gaming experiences that engage players and drive growth. We have a well-established local presence and relationships with governments and regulators in more than 100 countries around the world, and create value by adhering to the highest standards of service, integrity, and responsibility. IGT has approximately 10,500 employees. For more information, please visit www.igt.com.
Overview
As a Product Marketing Manager, you will be responsible for developing and executing strategic marketing plans to drive the success of our products in the market. You will collaborate closely with cross-functional teams including product management, sales, and marketing to ensure alignment and achieve business objectives.
The ideal candidate will have a deep understanding of the product, target audience, and competitive landscape, coupled with strong marketing and analytical skills.
Key Responsibilities:
Execute on comprehensive product marketing strategies that align with overall business goals and objectives.
Conduct market research to identify customer needs, market trends, and competitive positioning.
Define target customer segments and develop messaging and positioning that resonates with each segment.
Conduct extensive customer segmentation and product adoption models that identify market opportunities.
Collaborate with the product management team to influence product roadmap decisions based on market feedback and competitive analysis.
Assist in product launches and go-to-market efforts, ensuring successful execution and adoption.
Develop targeted audiences for marketing campaigns across various channels including digital, social media, email, and trade shows.
Analyze marketing metrics and track key performance indicators to measure the effectiveness of marketing efforts.
Provide sales teams with the necessary tools and training to effectively communicate product value propositions and differentiate from competitors.
Stay up-to-date with industry trends, market dynamics, and emerging technologies to inform marketing strategies and tactics.
Work Location:
This is a hybrid role in our Las Vegas, Nevada office 2+ days per week.
Requirements
Qualifications:
• Bachelor’s degree in Marketing, Business Administration, or related field. MBA preferred.
• 5-7 years of experience in product marketing, preferably in gaming or software.
• Strong analytical skills with the ability to interpret data and translate insights into actionable marketing plans.
• Excellent written, verbal and presentation skills, with the ability to effectively communicate complex concepts.
• Proven track record of developing and executing successful marketing strategies.
• Demonstrated ability to work cross-functionally and influence stakeholders at all levels of the organization.
• Highly organized with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Proficiency in marketing tools and platforms, marketing automation, and analytics software.
Keys to Success
• Building collaborative relationships
• Decision making
• Drive results
• Foster innovation
• Personal energy
• Self-leadership
#LI-CK1
IGT is committed to sustaining a workforce that reflects the diversity of the global customers and communities we serve, creating a fair and inclusive culture that enables all our employees to feel valued, respected and engaged. IGT is an equal opportunity employer. We provide equal opportunities without regard to sex, race, color, religion, age, national origin or ancestry, disability, veteran status, sexual orientation, genetic information, gender identity or expression, and any other personal attributes protected by federal, state, or other laws. We thank all applicants for applying; however, only those selected to interview will be contacted.
At IGT, we consider a wide range of factors in determining compensation, including background, skills, experience, and work location. These factors can cause your compensation to vary. The estimated starting compensation range is $76,179-$180,000. The actual pay offered may end up being higher or lower. The Company will comply with all local pay requirements and collective bargaining agreements, where applicable.
Base pay is only one part of our Total Rewards program. Sales roles may be eligible for commission payments, while other roles are eligible for discretionary bonuses. In addition, we offer employees a 401(k) Savings Plan with Company contributions, health, dental, and vision insurance, life, accident, and disability insurance, tuition reimbursement, paid time off, wellness programs, and identity theft insurance. Note: programs are subject to eligibility requirements.
IGT (NYSE: IGT) is the global leader in gaming. For more information, please visit www.igt.com .