Arizona State University
Art Director, ASU Online
Arizona State University, Scottsdale, Arizona, us, 85261
Art Director, Online Marketing
The ASU Outreach Hub is dedicated to connecting more constituents in impactful ways using data-derived insights, integrated and collaborative approaches and advanced outreach techniques in support of the ASU Public Enterprise.
Under the direction of the Senior Vice President of Marketing at ASU Enterprise Partners Outreach Hub, the Art Director, Online Marketing is responsible for providing hands-on art direction to ensure the delivery of best-in-class creative assets for multimedia advertising campaigns. Specializing in ASU Online marketing, one of the university's most highly visible advertising priorities, this position is crucial in driving the creative production process.
As a member of a highly skilled team that directs the marketing strategy for top-of-funnel recruitment marketing for ASU Online, the art director draws upon extensive technical and practical knowledge of video, photography, design, and multimedia marketing, leading freelance contractors and ASU peers through the creative process, ensuring high quality production.
The art director plays a critical role in both directly developing and leading the creation of campaign-style guides, robust photo libraries, creative templates, animations, videos and advertisements. The Art Director will work closely with ASU's Enterprise Brand Strategy and Management team to ensure full command of ASU's brand and creative strategy.
**In addition to your resume, please submit a link or attach your portfolio to showcase your work**
What you'll do:Works with the ASU Enterprise Brand Team to ensure full command of the ASU brand platform and standards.
Routinely participate in training and creative brainstorming sessions led by the Brand team and attended by peers across ASU.
Act as a subject area expert in the area of ASU Online advertising.
Communicates with internal and external creative teams to develop ideas and efficient design systems to produce a large body of work related to multimedia advertising. Routinely prepare assets for distribution through social media, digital display, and CTV.
Lead design from concept to completion for multimedia advertising campaigns.
Fully understand the requirements of the campaign and ensure that the creative articulation meets the requirements and goals.
Engage directly in design solutions and/or provide art direction to internal and external creative resources.
Prepare for and confidently art direct on the day of photography and video shoots. Works with the photographer, stylist, crew, and models to deliver high-quality photography assets.
Produce vision boards and directional materials to ensure all team members are aligned on the quality of the photos to be produced.
Select the best photography from the set, applying insights from photography testing about which photos resonate most with ASU audiences.
Collaborates with the photographer to finalize all final art to a high level, detailed execution of color correction, retouching, and enhancement standards.
Thrive in a highly collaborative and dynamic environment that is subject to tight deadlines, often include conflicting priorities.
Hire, motivate, develop, and retain high performance team
Commit to the professional growth and development of team members
What you'll need:
Proven ability in implementing, leading, and coordinating best-in-class, branded communications (both print and electronic)
Proven ability managing a specialized or multi-disciplinary team of creatives with a leadership and professional development focus
Experience in leveraging a mix of artistic, marketing and business expertise to accomplish goals
Demonstrated expertise in human-centered, insights-driven design processes
Experience with problem solving, decision making and the ability to provide leadership in a highly collaborative environment
Experience in establishing and enacting artistic vision both on projects and for teams, leveraging and translating wide-ranging inspiration into concrete direction
Experience actively participating in constructive critique in office and in project communications
Experience in having a proactive approach to work throughout the course of a year, anticipating and proposing projects based on experience with clients
Demonstrates experience in managing multiple projects, using design to advance progress by proposing solutions and showing collaborators what is possible before final content or images are delivered
Experience in the principles, practices, methods and techniques of graphic design and layout as well as printing
Demonstrated proficiency with Adobe CS: InDesign, Illustrator, Photoshop, Acrobat
Demonstrated advanced post-production editing experience in the Adobe Creative Cloud suite (Adobe Premiere Pro, After Effects, Rush, Audition, Media Encoder, Photoshop, Lightroom and Audition)
Demonstrated experience in photo shoot direction, selection, and image manipulation
Working knowledge of digital and social mediums, and understanding of user experience
Ability to work independently, keep leadership informed of project process, and ensure alignment of creative solutions with strategic direction as developed by marketing or communication leads
Evidence of excellent communication and organizational skills, customer service focused, attention to detail, and high degree of openness to new approaches and new ideas
Ability to interpret input, feedback, and markups
Problem solver who can take initiative and set priorities while being flexible
Ability to work effectively in an environment subject to tight deadlines, which often includes conflicting priorities
Excellent leadership, team building, organizational, and relationship building skills
Ability to effectively select, hire, lead, develop, and evaluate staff
Experience establishing trust, credibility, and respect with internal and external parties
Ability to maintain a high degree of confidentiality and responsibility regarding information related to Enterprise Partners and university business
Relevant qualifications:
Bachelor's degree in graphic design/visual communications or related field
Eight (8) years of related experience; must include three (3) years of supervisory experience
Demonstrated experience delivering campaigns across different media channels
Preferred education and experience:
Experience in an agency environment or experience working in-house for a large, established brand
Experience working with project management systems, such as Wrike or similar
Benefits:
Hybrid work schedule. We work from home two days a week!
Comprehensive benefits package, including medical, dental, and vision insurance
401(k) plan with matching employer contribution
22 days of vacation time
11 holidays, including your birthday
Parental leave
Significant tuition reductions
Professional development is highly valued at ASU Enterprise Partners, where employees are encouraged to look across the organization and nurture new areas of interest
$30 bi-weekly cell phone reimbursement
At ASU Enterprise Partners:
We serve.
We serve the faculty and staff of ASU to bring them resources so they can do all the great things that they do.
We innovate.
We're always looking for new ideas, new solutions, new approaches and new ways to address the challenges facing ASU.
We engage.
We engage our donors, philanthropists, investors and partners, connecting them to ASU and helping them share their time, talent and treasure.
We care.
When we serve, innovate and engage, it shows that we care - about faculty, staff, donors, fellow employees and other partners as we bring resources to ASU.
ASU Enterprise Partners and its subsidiaries is an equal opportunity employer that is firmly committed to promoting justice, equity, diversity, and inclusion within our organization and throughout our sphere of influence. Because we embrace a spirit of innovation and achievement, we will endeavor to maximize the talent and potential of all employees, directors, and volunteers through bold and strategic action aimed at building success and a sense of belonging. All employees are expected to act in good faith to support these actions and to not impede the efforts of others to build a just, equitable, diverse, and inclusive organization.
ASU Enterprise Partners is an Equal Opportunity Employer
The ASU Outreach Hub is dedicated to connecting more constituents in impactful ways using data-derived insights, integrated and collaborative approaches and advanced outreach techniques in support of the ASU Public Enterprise.
Under the direction of the Senior Vice President of Marketing at ASU Enterprise Partners Outreach Hub, the Art Director, Online Marketing is responsible for providing hands-on art direction to ensure the delivery of best-in-class creative assets for multimedia advertising campaigns. Specializing in ASU Online marketing, one of the university's most highly visible advertising priorities, this position is crucial in driving the creative production process.
As a member of a highly skilled team that directs the marketing strategy for top-of-funnel recruitment marketing for ASU Online, the art director draws upon extensive technical and practical knowledge of video, photography, design, and multimedia marketing, leading freelance contractors and ASU peers through the creative process, ensuring high quality production.
The art director plays a critical role in both directly developing and leading the creation of campaign-style guides, robust photo libraries, creative templates, animations, videos and advertisements. The Art Director will work closely with ASU's Enterprise Brand Strategy and Management team to ensure full command of ASU's brand and creative strategy.
**In addition to your resume, please submit a link or attach your portfolio to showcase your work**
What you'll do:Works with the ASU Enterprise Brand Team to ensure full command of the ASU brand platform and standards.
Routinely participate in training and creative brainstorming sessions led by the Brand team and attended by peers across ASU.
Act as a subject area expert in the area of ASU Online advertising.
Communicates with internal and external creative teams to develop ideas and efficient design systems to produce a large body of work related to multimedia advertising. Routinely prepare assets for distribution through social media, digital display, and CTV.
Lead design from concept to completion for multimedia advertising campaigns.
Fully understand the requirements of the campaign and ensure that the creative articulation meets the requirements and goals.
Engage directly in design solutions and/or provide art direction to internal and external creative resources.
Prepare for and confidently art direct on the day of photography and video shoots. Works with the photographer, stylist, crew, and models to deliver high-quality photography assets.
Produce vision boards and directional materials to ensure all team members are aligned on the quality of the photos to be produced.
Select the best photography from the set, applying insights from photography testing about which photos resonate most with ASU audiences.
Collaborates with the photographer to finalize all final art to a high level, detailed execution of color correction, retouching, and enhancement standards.
Thrive in a highly collaborative and dynamic environment that is subject to tight deadlines, often include conflicting priorities.
Hire, motivate, develop, and retain high performance team
Commit to the professional growth and development of team members
What you'll need:
Proven ability in implementing, leading, and coordinating best-in-class, branded communications (both print and electronic)
Proven ability managing a specialized or multi-disciplinary team of creatives with a leadership and professional development focus
Experience in leveraging a mix of artistic, marketing and business expertise to accomplish goals
Demonstrated expertise in human-centered, insights-driven design processes
Experience with problem solving, decision making and the ability to provide leadership in a highly collaborative environment
Experience in establishing and enacting artistic vision both on projects and for teams, leveraging and translating wide-ranging inspiration into concrete direction
Experience actively participating in constructive critique in office and in project communications
Experience in having a proactive approach to work throughout the course of a year, anticipating and proposing projects based on experience with clients
Demonstrates experience in managing multiple projects, using design to advance progress by proposing solutions and showing collaborators what is possible before final content or images are delivered
Experience in the principles, practices, methods and techniques of graphic design and layout as well as printing
Demonstrated proficiency with Adobe CS: InDesign, Illustrator, Photoshop, Acrobat
Demonstrated advanced post-production editing experience in the Adobe Creative Cloud suite (Adobe Premiere Pro, After Effects, Rush, Audition, Media Encoder, Photoshop, Lightroom and Audition)
Demonstrated experience in photo shoot direction, selection, and image manipulation
Working knowledge of digital and social mediums, and understanding of user experience
Ability to work independently, keep leadership informed of project process, and ensure alignment of creative solutions with strategic direction as developed by marketing or communication leads
Evidence of excellent communication and organizational skills, customer service focused, attention to detail, and high degree of openness to new approaches and new ideas
Ability to interpret input, feedback, and markups
Problem solver who can take initiative and set priorities while being flexible
Ability to work effectively in an environment subject to tight deadlines, which often includes conflicting priorities
Excellent leadership, team building, organizational, and relationship building skills
Ability to effectively select, hire, lead, develop, and evaluate staff
Experience establishing trust, credibility, and respect with internal and external parties
Ability to maintain a high degree of confidentiality and responsibility regarding information related to Enterprise Partners and university business
Relevant qualifications:
Bachelor's degree in graphic design/visual communications or related field
Eight (8) years of related experience; must include three (3) years of supervisory experience
Demonstrated experience delivering campaigns across different media channels
Preferred education and experience:
Experience in an agency environment or experience working in-house for a large, established brand
Experience working with project management systems, such as Wrike or similar
Benefits:
Hybrid work schedule. We work from home two days a week!
Comprehensive benefits package, including medical, dental, and vision insurance
401(k) plan with matching employer contribution
22 days of vacation time
11 holidays, including your birthday
Parental leave
Significant tuition reductions
Professional development is highly valued at ASU Enterprise Partners, where employees are encouraged to look across the organization and nurture new areas of interest
$30 bi-weekly cell phone reimbursement
At ASU Enterprise Partners:
We serve.
We serve the faculty and staff of ASU to bring them resources so they can do all the great things that they do.
We innovate.
We're always looking for new ideas, new solutions, new approaches and new ways to address the challenges facing ASU.
We engage.
We engage our donors, philanthropists, investors and partners, connecting them to ASU and helping them share their time, talent and treasure.
We care.
When we serve, innovate and engage, it shows that we care - about faculty, staff, donors, fellow employees and other partners as we bring resources to ASU.
ASU Enterprise Partners and its subsidiaries is an equal opportunity employer that is firmly committed to promoting justice, equity, diversity, and inclusion within our organization and throughout our sphere of influence. Because we embrace a spirit of innovation and achievement, we will endeavor to maximize the talent and potential of all employees, directors, and volunteers through bold and strategic action aimed at building success and a sense of belonging. All employees are expected to act in good faith to support these actions and to not impede the efforts of others to build a just, equitable, diverse, and inclusive organization.
ASU Enterprise Partners is an Equal Opportunity Employer