Libbey
Channel Marketing - Mgr, Channel Marketing
Libbey, Toledo, Ohio, United States, 43614
At Libbey, we are
MAKERS . No matter what you do at Libbey, you contribute to the making of the finest glass and tabletop products in the world. At Libbey, your valuable impact makes a difference and together we live our legacy while shaping our future to win as one!
LIBBEY: For Makers, By Makers. Since 1818!
The
Channel Marketing Manager , develops, drives and implements marketing and assortment programs to target the retail channel and sub-channels. This role is responsible for aligning with the product team to create category positioning, strategy, and assortment development in collaboration with the internal cross-functional teams.
The
Channel Marketing Manager
works closely with sales, category and marketing teams to drive significant profitable business growth. This position will also be responsible for analyzing and interpreting sales/profit, industry, customer, end users and competitive data to support daily decision-making, as well as product and marketing communications support
RESPONSIBILITIES
Develop an annual strategic plan with sales and product marketing managers to establish priorities, achieve maximum growth and meet or exceed Annual Operating Plan goalsDirect channel assortment differentiation and manage channel conflict by fostering excellent communication internally and externally, and through strict adherence to channel rules of engagementProvide marketing guidance with senior staff member and sales leaders to ensure strategic initiatives are carried throughLead channel strategies leveraging channel issues, opportunities, trends and insightsDevelop deep, expert understanding of assigned channel(s), market segment and key business drivers, such as pricing, product/customer experience, competition, etc.Lead and manage retail channel trade shows, including the New York Tabletop showIn partnership with the sales teams, help develop and deliver the sales forecast for retail business channel.Evaluate ROI and effectiveness of branded & private label programs and execute those that profitably benefit Libbey's market strength and leadershipEngage in consistent, effective communication with product management to ensure customer requirements and market opportunities are captured in the product development processManage channel and customer level analytics, including P&LWorking closely with all aspects of the business to gather product and channel insightsWorking closely to the product and end user marketing to support brand developmentUtilize data and shopper insights to provide recommendations to drive category distribution and market share.Overseeing day to day channel operationsLead, influence and empower the organization to fulfill our purpose (living our legacy, shaping our future and winning as one)Cultivate a diverse and inclusive culture where associates can thrive, make us better and fuel ideas/innovations to ensure our long-term successREQUIREMENTS & QUALIFICATIONS
Bachelor's Degree in business administration, marketing or a related field; MBA preferred5+ years of experience in successfully driving integrated channel sales & marketing strategies, plans, programs, and operations to drive revenue growth - channel management experience is a mustDemonstrated understanding of designated channels preferred - experience in the designated channel a plusAbility to manage budgets, measure marketing effectiveness and efficiency to ensure delivering on corporate profitability goalsStrong communication and analytical skillsDemonstrate ability to apply strategic thinking to business situationsAbility to understand and synthesize financial, analytical and insight research to create actionable insightsProven track record in leading and working effectively with cross-functional teamsProven track record of success in working independently, meeting project objectives/deadlines and managing multiple tasks simultaneouslyStrong Microsoft Excel, Word, and PowerPoint skillsLibbey is an Equal Employment Opportunity ("EEO") Employer.We are committed to an inclusive workplace, free of harassment and discrimination.
Other details
Job Family MarketingJob Function ChannelPay Type Salary
Apply Now
MAKERS . No matter what you do at Libbey, you contribute to the making of the finest glass and tabletop products in the world. At Libbey, your valuable impact makes a difference and together we live our legacy while shaping our future to win as one!
LIBBEY: For Makers, By Makers. Since 1818!
The
Channel Marketing Manager , develops, drives and implements marketing and assortment programs to target the retail channel and sub-channels. This role is responsible for aligning with the product team to create category positioning, strategy, and assortment development in collaboration with the internal cross-functional teams.
The
Channel Marketing Manager
works closely with sales, category and marketing teams to drive significant profitable business growth. This position will also be responsible for analyzing and interpreting sales/profit, industry, customer, end users and competitive data to support daily decision-making, as well as product and marketing communications support
RESPONSIBILITIES
Develop an annual strategic plan with sales and product marketing managers to establish priorities, achieve maximum growth and meet or exceed Annual Operating Plan goalsDirect channel assortment differentiation and manage channel conflict by fostering excellent communication internally and externally, and through strict adherence to channel rules of engagementProvide marketing guidance with senior staff member and sales leaders to ensure strategic initiatives are carried throughLead channel strategies leveraging channel issues, opportunities, trends and insightsDevelop deep, expert understanding of assigned channel(s), market segment and key business drivers, such as pricing, product/customer experience, competition, etc.Lead and manage retail channel trade shows, including the New York Tabletop showIn partnership with the sales teams, help develop and deliver the sales forecast for retail business channel.Evaluate ROI and effectiveness of branded & private label programs and execute those that profitably benefit Libbey's market strength and leadershipEngage in consistent, effective communication with product management to ensure customer requirements and market opportunities are captured in the product development processManage channel and customer level analytics, including P&LWorking closely with all aspects of the business to gather product and channel insightsWorking closely to the product and end user marketing to support brand developmentUtilize data and shopper insights to provide recommendations to drive category distribution and market share.Overseeing day to day channel operationsLead, influence and empower the organization to fulfill our purpose (living our legacy, shaping our future and winning as one)Cultivate a diverse and inclusive culture where associates can thrive, make us better and fuel ideas/innovations to ensure our long-term successREQUIREMENTS & QUALIFICATIONS
Bachelor's Degree in business administration, marketing or a related field; MBA preferred5+ years of experience in successfully driving integrated channel sales & marketing strategies, plans, programs, and operations to drive revenue growth - channel management experience is a mustDemonstrated understanding of designated channels preferred - experience in the designated channel a plusAbility to manage budgets, measure marketing effectiveness and efficiency to ensure delivering on corporate profitability goalsStrong communication and analytical skillsDemonstrate ability to apply strategic thinking to business situationsAbility to understand and synthesize financial, analytical and insight research to create actionable insightsProven track record in leading and working effectively with cross-functional teamsProven track record of success in working independently, meeting project objectives/deadlines and managing multiple tasks simultaneouslyStrong Microsoft Excel, Word, and PowerPoint skillsLibbey is an Equal Employment Opportunity ("EEO") Employer.We are committed to an inclusive workplace, free of harassment and discrimination.
Other details
Job Family MarketingJob Function ChannelPay Type Salary
Apply Now