Access Dubuque
Director of Marketing
Access Dubuque, Dubuque, Iowa, United States, 52001
Director of Marketing
Cottingham & Butler/ SISCO
1 Positions
ID: 4033431008
Posted On 07/09/2024
Job Overview
The Director of Marketing for C&B Benefit Services is responsible for leading and executing all marketing content initiatives across multiple platforms and formats to drive sales, engagement, retention, leads, and positive customer behavior. This role requires expertise in content and channel optimization, brand consistency, segmentation and localization, analytics, and meaningful measurement.
Responsibilities:
Develop and execute marketing initiatives
to drive traffic, engagement, leads, and maintain buyer personas.
Ensure all content is on-brand
, consistent in style, quality, and tone of voice, optimized for search and user experience across all channels, adopting a brand publisher mindset.
Collaborate across functions
to deliver an effective content marketing strategy, managing editorial requirements, calendar, and workflows.
Manage digital content hubs
, all supporting social channels, including email/newsletter distribution, and optimize the editorial plan.
Regularly measure and optimize
the editorial plan, integrating content programs with brand campaigns, and presenting results to executives.
Coordinate Requests For Proposals (RFPs)
from prospective clients, nurture sales leads, and manage customer education programs.
Qualifications:
Bachelor’s Degree or beyond.
1-2 years of marketing or customer-facing experience preferred.
Proven editorial and writing skills.
Exceptional people skills.
Ability to lead and inspire teams.
Proficiency in both long-form content creation and real-time content creation and distribution strategies.
CRM, Salesforce, or Hubspot experience preferred.
Supervisory Responsibility:
Supervise 4-5 individuals including graphic design, content, CRM management, and general marketers.
About HealthCheck360:
At HealthCheck360, we sell a promise to help our clients through life’s toughest moments. To deliver on that promise, we aim to hire, train, and grow the best professionals in the industry. We look for people with an insatiable desire to succeed, are committed to growing, and thrive on challenges. Our culture is guided by the theme of “better every day” constantly pushing ourselves to be better than yesterday – that’s who we are and what we believe in.
As an organization, we are tremendously optimistic about the future and have incredibly high expectations for our people and our performance. Our ability to grow as a company, fuels investments in new resources to better serve our clients and provide the amazing career opportunities our employees want and deserve. This is why we are a growth company and why we are committed to being better every day.
Want to learn more? Follow us on www.HealthCheck360.com | LinkedIn (https://www.linkedin.com/company/healthcheck360) | Facebook (https://www.facebook.com/HealthCheck360/)
Primary Contact
12213
Human Resources
,
563-587-5104
Phone
Phone
Phone
563-587-5922
Fax
careers@cb-sisco.com
Email
True
False
True
Job Details
Categories
Advertising/Marketing/Public Relations
Insurance
Management/Executive
Location
Dubuque, IA
Job Type
Employee
Full/Part
Company ID
943
Job REQ #
4033431008
# Positions
1
Start Date
20240709
End Date
20240815
Featured Job
TH Ad
TH Comments
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About the Company
ABOUT THE COTTINGHAM & BUTLER COMPANIES
Cottingham & Butler is one of the largest insurance brokers in the U.S. with over 1,200 employees dedicated to providing our clients with advice and insurance products to manage the risks they face. Better Every Day. That's our promise to our employees and our clients. We deliver better advice, better service, and better ideas than our competitors. Every Day. It's a commitment to challenging conventional wisdom, innovating, improving how we serve our clients and growing as industry professionals. This approach has produced superior results for our clients, endless opportunities for our employees, and a growth track record that continues to outperform the industry.
Cottingham & Butler/ SISCO
1 Positions
ID: 4033431008
Posted On 07/09/2024
Job Overview
The Director of Marketing for C&B Benefit Services is responsible for leading and executing all marketing content initiatives across multiple platforms and formats to drive sales, engagement, retention, leads, and positive customer behavior. This role requires expertise in content and channel optimization, brand consistency, segmentation and localization, analytics, and meaningful measurement.
Responsibilities:
Develop and execute marketing initiatives
to drive traffic, engagement, leads, and maintain buyer personas.
Ensure all content is on-brand
, consistent in style, quality, and tone of voice, optimized for search and user experience across all channels, adopting a brand publisher mindset.
Collaborate across functions
to deliver an effective content marketing strategy, managing editorial requirements, calendar, and workflows.
Manage digital content hubs
, all supporting social channels, including email/newsletter distribution, and optimize the editorial plan.
Regularly measure and optimize
the editorial plan, integrating content programs with brand campaigns, and presenting results to executives.
Coordinate Requests For Proposals (RFPs)
from prospective clients, nurture sales leads, and manage customer education programs.
Qualifications:
Bachelor’s Degree or beyond.
1-2 years of marketing or customer-facing experience preferred.
Proven editorial and writing skills.
Exceptional people skills.
Ability to lead and inspire teams.
Proficiency in both long-form content creation and real-time content creation and distribution strategies.
CRM, Salesforce, or Hubspot experience preferred.
Supervisory Responsibility:
Supervise 4-5 individuals including graphic design, content, CRM management, and general marketers.
About HealthCheck360:
At HealthCheck360, we sell a promise to help our clients through life’s toughest moments. To deliver on that promise, we aim to hire, train, and grow the best professionals in the industry. We look for people with an insatiable desire to succeed, are committed to growing, and thrive on challenges. Our culture is guided by the theme of “better every day” constantly pushing ourselves to be better than yesterday – that’s who we are and what we believe in.
As an organization, we are tremendously optimistic about the future and have incredibly high expectations for our people and our performance. Our ability to grow as a company, fuels investments in new resources to better serve our clients and provide the amazing career opportunities our employees want and deserve. This is why we are a growth company and why we are committed to being better every day.
Want to learn more? Follow us on www.HealthCheck360.com | LinkedIn (https://www.linkedin.com/company/healthcheck360) | Facebook (https://www.facebook.com/HealthCheck360/)
Primary Contact
12213
Human Resources
,
563-587-5104
Phone
Phone
Phone
563-587-5922
Fax
careers@cb-sisco.com
True
False
True
Job Details
Categories
Advertising/Marketing/Public Relations
Insurance
Management/Executive
Location
Dubuque, IA
Job Type
Employee
Full/Part
Company ID
943
Job REQ #
4033431008
# Positions
1
Start Date
20240709
End Date
20240815
Featured Job
TH Ad
TH Comments
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Share this Job
Cottingham & Butler/ SISCO
About the Company
ABOUT THE COTTINGHAM & BUTLER COMPANIES
Cottingham & Butler is one of the largest insurance brokers in the U.S. with over 1,200 employees dedicated to providing our clients with advice and insurance products to manage the risks they face. Better Every Day. That's our promise to our employees and our clients. We deliver better advice, better service, and better ideas than our competitors. Every Day. It's a commitment to challenging conventional wisdom, innovating, improving how we serve our clients and growing as industry professionals. This approach has produced superior results for our clients, endless opportunities for our employees, and a growth track record that continues to outperform the industry.