Impac Mortgage Corp.
VP, Marketing
Impac Mortgage Corp., Newport Beach, California, us, 92659
JOB SUMMARY:
If the following job requirements and experience match your skills, please ensure you apply promptly.
The VP, Marketing will be responsible for the hands-on development, coordination, reporting and analysis of campaign tactics (B2B & B2C) to support the company mission in the areas of mortgage lead generation, brand management, advertising, websites, Pay-Per-Click (PPC), Social Media and offline collateral campaigns. This individual will spearhead both brand and marketing strategy and delivery of the agreed upon objectives. As the head of Marketing, he/she will be responsible for overall:
Revenue Marketing : Demand generation, customer and lead management, marketing OKR’s and KPI’s.Corporate Marketing:
Brand, awareness, communications, design, distribution, engagement.Product Marketing:
Strategy, positioning, messaging, enablement, competitive analysis, customer needs.ESSENTIAL RESPONSIBILITIES:
Help drive key marketing decisions like spend allocation by channel, forecasting volume and cost metrics and evaluate the overall success of each marketing campaign.Collaborate with technology to scope, build and maintain an analytics infrastructure to measure effectiveness of marketing efforts.Build and maintain response and conversion models to support various performance marketing functions (e.g., portfolio recapture, old leads campaigns etc.).Develop OKR’s and KPI’s with supporting reports and dashboards.Create test scenarios for specific marketing campaigns and conduct A/B testing.Perform audits to identify gaps in web analytics, website tagging, tracking, retargeting, functionality, and analytical reporting capabilities and make recommendations for improvement.Optimize the value of digital marketing programs in terms of leads generated, conversion, acquisition costs, and return on marketing investment.Utilize and synchronize various data sources to develop fact-based and data-supported recommendations.Perform ad hoc analysis and key strategic project management as needed.Analyze click and conversion data, expenses, return on investment (ROI) and other key performance indicators.Apply various analytic methods to discover and interpret information from multiple data sources.Produce weekly/monthly performance summaries by tracking, measuring, and analyzing website traffic patterns and online buying behavior. Recommend changes based on noted trends in data.Recommend website changes and modifications that will attract more customers, increase sales, and improve customer satisfaction.Continuously research peer group and various retail and wholesale mortgage lenders and make recommendations on product viability, pricing, and go to market strategy based on findings.Consults with Senior Management, business units, and staff to obtain overall business feedback on strategy recommendations and executed campaigns.Provide insights for sales and operations team to identify opportunities to improve pull through at each stage of the funnel – from lead to post-fund and help improve overall economics of the business.Consistently evaluate additional opportunities which support strategic objectives and sales goals.Conduct or assist in conducting portions of market research activities to identify target audiences, market trends, competitors, and the appropriate media for communicating our message.Oversee and manage all external ad agencies, marketing firms, lead providers, printer vendors, and other media vendors.EXPERIENCE REQUIREMENTS:
10+ years’ marketing experience.Mortgage lending marketing experience strongly preferred.Strong oral and written communication skills with the ability to create, compose, and edit written materials.Excellent interpersonal skills with the ability to interact professionally with a diverse group of individuals (internal and external) at all levels.Results and deadline oriented with strong time management and prioritization skills.Proficiency with MS Office programs (Word, Outlook, PowerPoint).Advanced use of MS Excel including pivot tables, formulas, v-lookups & reporting.Ability to gather data, compile information, and prepare reports.Proficiency in using specific marketing analytics programs such as Google Analytics, Google AdWords, Power BI, etc.Hands-on experience with Website content development and promotion.Hands-on experience with social media campaigns and analytics.Hands-on experience managing basic SEM/PPC campaigns.Ability to work within a fast-paced and ever-changing environment.Ability to build and lead development of marketing strategies, processes, and available resources.Ability to use independent judgment and to manage information flow to a range of clients.Ability to plan, organize and coordinate media activities and special events.The ability to work under pressure and meet deadlines is a must.
EDUCATION AND CERTIFICATION REQUIREMENTS:
Bachelor’s degree in Marketing is preferred.MBA is a plus.
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If the following job requirements and experience match your skills, please ensure you apply promptly.
The VP, Marketing will be responsible for the hands-on development, coordination, reporting and analysis of campaign tactics (B2B & B2C) to support the company mission in the areas of mortgage lead generation, brand management, advertising, websites, Pay-Per-Click (PPC), Social Media and offline collateral campaigns. This individual will spearhead both brand and marketing strategy and delivery of the agreed upon objectives. As the head of Marketing, he/she will be responsible for overall:
Revenue Marketing : Demand generation, customer and lead management, marketing OKR’s and KPI’s.Corporate Marketing:
Brand, awareness, communications, design, distribution, engagement.Product Marketing:
Strategy, positioning, messaging, enablement, competitive analysis, customer needs.ESSENTIAL RESPONSIBILITIES:
Help drive key marketing decisions like spend allocation by channel, forecasting volume and cost metrics and evaluate the overall success of each marketing campaign.Collaborate with technology to scope, build and maintain an analytics infrastructure to measure effectiveness of marketing efforts.Build and maintain response and conversion models to support various performance marketing functions (e.g., portfolio recapture, old leads campaigns etc.).Develop OKR’s and KPI’s with supporting reports and dashboards.Create test scenarios for specific marketing campaigns and conduct A/B testing.Perform audits to identify gaps in web analytics, website tagging, tracking, retargeting, functionality, and analytical reporting capabilities and make recommendations for improvement.Optimize the value of digital marketing programs in terms of leads generated, conversion, acquisition costs, and return on marketing investment.Utilize and synchronize various data sources to develop fact-based and data-supported recommendations.Perform ad hoc analysis and key strategic project management as needed.Analyze click and conversion data, expenses, return on investment (ROI) and other key performance indicators.Apply various analytic methods to discover and interpret information from multiple data sources.Produce weekly/monthly performance summaries by tracking, measuring, and analyzing website traffic patterns and online buying behavior. Recommend changes based on noted trends in data.Recommend website changes and modifications that will attract more customers, increase sales, and improve customer satisfaction.Continuously research peer group and various retail and wholesale mortgage lenders and make recommendations on product viability, pricing, and go to market strategy based on findings.Consults with Senior Management, business units, and staff to obtain overall business feedback on strategy recommendations and executed campaigns.Provide insights for sales and operations team to identify opportunities to improve pull through at each stage of the funnel – from lead to post-fund and help improve overall economics of the business.Consistently evaluate additional opportunities which support strategic objectives and sales goals.Conduct or assist in conducting portions of market research activities to identify target audiences, market trends, competitors, and the appropriate media for communicating our message.Oversee and manage all external ad agencies, marketing firms, lead providers, printer vendors, and other media vendors.EXPERIENCE REQUIREMENTS:
10+ years’ marketing experience.Mortgage lending marketing experience strongly preferred.Strong oral and written communication skills with the ability to create, compose, and edit written materials.Excellent interpersonal skills with the ability to interact professionally with a diverse group of individuals (internal and external) at all levels.Results and deadline oriented with strong time management and prioritization skills.Proficiency with MS Office programs (Word, Outlook, PowerPoint).Advanced use of MS Excel including pivot tables, formulas, v-lookups & reporting.Ability to gather data, compile information, and prepare reports.Proficiency in using specific marketing analytics programs such as Google Analytics, Google AdWords, Power BI, etc.Hands-on experience with Website content development and promotion.Hands-on experience with social media campaigns and analytics.Hands-on experience managing basic SEM/PPC campaigns.Ability to work within a fast-paced and ever-changing environment.Ability to build and lead development of marketing strategies, processes, and available resources.Ability to use independent judgment and to manage information flow to a range of clients.Ability to plan, organize and coordinate media activities and special events.The ability to work under pressure and meet deadlines is a must.
EDUCATION AND CERTIFICATION REQUIREMENTS:
Bachelor’s degree in Marketing is preferred.MBA is a plus.
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