Objective, Inc.
Marketing Lead
Objective, Inc., San Francisco, California, United States, 94199
About Objective
Do you have the skills to fill this role Read the complete details below, and make your application today.
Objective Search enables developers to easily add best-in-class AI-native search to websites and apps.
Early customers include Dribbble - the world's best community for creatives to share, grow, and get hired, and The Information - by many measures the largest technology- focused subscription news platform in the world.
We're backed by Matrix Partners, Two Sigma Ventures, and personally by some of Silicon Valley's most successful operators. Our founders are ex-Apple engineers with deep experience shipping ML and search systems to hundreds of millions of users across the globe.
Advances in AI and LLMs are changing the way the world searches, and Objective is the platform that will bring the power of AI-native search to every website and app.
The Role
We're seeking our first dedicated marketing hire . You'll be the first person person on the team that spends their entire day thinking about our presence in the world. Living and breathing the brand; answering inbounds from reporters; co-ordinating and authoring blog posts. You'll need to love the startup hustle.
You'll own the strategy for all marketing-attributable customer acquisition, including paid, organic, content, community, social and other areas. The ideal candidate will be comfortable making recommendations on how we should prioritize each of these areas to maximize ROI and accelerate 'getting to the next stage'.
You'll also (again, at least initially) own the execution and measurement of any-and-all activities you choose to prioritize. Of course, career growth is unlimited, with the opportunity to hire and/or specialize as we grow. For now, the role requires an A+ generalist.
Success in this role requires a scientific mindset – you'll be foremost measured on your ability to deliver impact to our customer acquisition funnel, but we also recognize that the playbook isn't written yet, and you'll be secondarily measured on the validity of your experiment design and the rigor with which you execute, record and react to experimental results.
Who you are
A student for life: You love to learn and intentionally seek ways to accelerate your learning. You crave continuous feedback from those around you and are willing to share feedback across all levels. You're always looking for better ways of doing things.A cherished collaborator: You are compassionate and help others around you. You form meaningful relationships wherever you go. You earn respect by being respectful.Eager to deliver: You can quickly hit the ground running, map out challenges and opportunities and develop a plan to improve things in the short and long term. You're perfectly comfortable operating in an environment without much (or any) guidance.An owner: You have strong ownership of any task that you take on, driving it to success whether or not you've done it before. You have a strong sense of urgency
Requirements & Skills
Experience with B2B lead generation, preferably in a high-tech, high-CLV context.Strong working knowledge of the modern martech stack. We have engineers handy, but its expected that you can exhaustively define integration requirements, and implement 'no-code' integrations on your own.Expanding on the prior point, you've formed your own opinions on the most important metrics to collect, analyze and act upon, and you're capable of the configuration work required to ensure the data is collected.A solid understanding of inbound techniques incl. content & SEO, and hybrid inbound/outbound techniques such as those used in account-based marketing.A competent and prolific writer. Internally, writing is how work gets done. Externally, the quality of your writing is how the world will estimate our bar for excellence.Nice to have: exposure to Product Marketing, in the context of product launches, authoring effective product copy, and sales enablement.Nice to have: experience marketing to developers in a modern ????-aaS context.
Benefits
Competitive salary and equity.Platinum-level health, dental, and vision insurance for you and your family. We cover 99% of employee premiums and 95% of dependent premiums.Flexible Work - remote or in-person. We have a flexible work environment - work remotely from any U.S. timezone, or join us in-person at our San Francisco office.Unlimited PTO - take time when you need it to rest, relax, and recharge with unlimited PTO (minimum 4 weeks encouraged).Team events. Distributed work is awesome, but so is getting together in-person. Hang out with your colleagues at planned team events around the country.
Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Objective we are dedicated to building a diverse, inclusive and authentic workplace, so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or another role.
Objective provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.#J-18808-Ljbffr
Do you have the skills to fill this role Read the complete details below, and make your application today.
Objective Search enables developers to easily add best-in-class AI-native search to websites and apps.
Early customers include Dribbble - the world's best community for creatives to share, grow, and get hired, and The Information - by many measures the largest technology- focused subscription news platform in the world.
We're backed by Matrix Partners, Two Sigma Ventures, and personally by some of Silicon Valley's most successful operators. Our founders are ex-Apple engineers with deep experience shipping ML and search systems to hundreds of millions of users across the globe.
Advances in AI and LLMs are changing the way the world searches, and Objective is the platform that will bring the power of AI-native search to every website and app.
The Role
We're seeking our first dedicated marketing hire . You'll be the first person person on the team that spends their entire day thinking about our presence in the world. Living and breathing the brand; answering inbounds from reporters; co-ordinating and authoring blog posts. You'll need to love the startup hustle.
You'll own the strategy for all marketing-attributable customer acquisition, including paid, organic, content, community, social and other areas. The ideal candidate will be comfortable making recommendations on how we should prioritize each of these areas to maximize ROI and accelerate 'getting to the next stage'.
You'll also (again, at least initially) own the execution and measurement of any-and-all activities you choose to prioritize. Of course, career growth is unlimited, with the opportunity to hire and/or specialize as we grow. For now, the role requires an A+ generalist.
Success in this role requires a scientific mindset – you'll be foremost measured on your ability to deliver impact to our customer acquisition funnel, but we also recognize that the playbook isn't written yet, and you'll be secondarily measured on the validity of your experiment design and the rigor with which you execute, record and react to experimental results.
Who you are
A student for life: You love to learn and intentionally seek ways to accelerate your learning. You crave continuous feedback from those around you and are willing to share feedback across all levels. You're always looking for better ways of doing things.A cherished collaborator: You are compassionate and help others around you. You form meaningful relationships wherever you go. You earn respect by being respectful.Eager to deliver: You can quickly hit the ground running, map out challenges and opportunities and develop a plan to improve things in the short and long term. You're perfectly comfortable operating in an environment without much (or any) guidance.An owner: You have strong ownership of any task that you take on, driving it to success whether or not you've done it before. You have a strong sense of urgency
Requirements & Skills
Experience with B2B lead generation, preferably in a high-tech, high-CLV context.Strong working knowledge of the modern martech stack. We have engineers handy, but its expected that you can exhaustively define integration requirements, and implement 'no-code' integrations on your own.Expanding on the prior point, you've formed your own opinions on the most important metrics to collect, analyze and act upon, and you're capable of the configuration work required to ensure the data is collected.A solid understanding of inbound techniques incl. content & SEO, and hybrid inbound/outbound techniques such as those used in account-based marketing.A competent and prolific writer. Internally, writing is how work gets done. Externally, the quality of your writing is how the world will estimate our bar for excellence.Nice to have: exposure to Product Marketing, in the context of product launches, authoring effective product copy, and sales enablement.Nice to have: experience marketing to developers in a modern ????-aaS context.
Benefits
Competitive salary and equity.Platinum-level health, dental, and vision insurance for you and your family. We cover 99% of employee premiums and 95% of dependent premiums.Flexible Work - remote or in-person. We have a flexible work environment - work remotely from any U.S. timezone, or join us in-person at our San Francisco office.Unlimited PTO - take time when you need it to rest, relax, and recharge with unlimited PTO (minimum 4 weeks encouraged).Team events. Distributed work is awesome, but so is getting together in-person. Hang out with your colleagues at planned team events around the country.
Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Objective we are dedicated to building a diverse, inclusive and authentic workplace, so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or another role.
Objective provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.#J-18808-Ljbffr