PCO
Sales and Marketing Director
PCO, United, Pennsylvania, us, 15689
Pennsylvania Certified Organic (PCO
) is seeking a
Sales & Marketing Director
to join our team. This opening is due to company growth and is a key member of the PCO Leadership Team reporting to the Executive Director.
As the
Sales & Marketing Director
you will be responsible for seeking new member certification opportunities, as well as developing relationships with current and prospective clients. You will target and meet sales goals to support the overall growth of the organization while staying within the budget you participated in creating and managing. You will also manage/oversee promotion of the company s products and services to new and existing customers through our website, social media, e-news, and Organic Matters publications. Lastly you will develop strong relationships with organic processors and handlers while collaborating with PCO staff to support these groups. This position supervises the Lead Specialist.
This position is fully remote with regular travel in the Northeast/MidAtlantic region.
Salary range: $95,000 to $120,000 depending on education and experience.
What you will be doing:
SALES
Collaborates and participates as a member of/with PCO s Executive and Leadership Team to develop effective growth plans for the organization, including forecasting, drafting, implementing, and overseeing the department s operating budget.
Develops and oversees a customer service strategy to provide an outstanding certification lead journey that increases prospect to client conversion rate and continuous improvement.Maintains and strengthens major brand/partner/referral relationships.Explores additional services for clients.Leads Salesforce development and serves as a liaison between PCO and Salesforce and/or other external partners ensuring that incoming prospective and new client communication and documents are properly delegated, tracked, and responded to through Salesforce until completed applications are received.Identifies prospect needs and sells appropriate organic certification services; identifies new market segments that will benefit from company products.Maintains knowledge on emerging products and services.Generates leads through cold calls, emails, and tradeshow/event networking.Sets up meetings and presents PCO certification offerings to prospects as needed.Develops and maintains lead and new client metrics and evaluation tools to measure performance and optimize services; reports weekly on prospect leads, outreach, progress updates, and sales goals.EVENTS
Directs and implements the organization s advertising and promotional activities.Provide advice to management about networking opportunities, acquisition campaigns, trade show presence and advertising themes at these shows.Prepare trade show annual plans by researching events, creating an accurate budget campaign and staffing proposals per show, establishing cross-departmental negotiations to solidify the list, and assessing collateral.Coordinated attendance to represent PCO services in trade shows, engaging with prospects during these events and determining which prospects may qualify for special billing and which trade associations or brands will be beneficial partners for PCO.
MARKETING/COMMUNICATIONS
Analyzes target market information to identify and recommend effective marketing approaches.Responsible for developing, planning, and executing strategic marketing plans to support meeting PCO s sales goals.Direct and assist Communications and Executive Coordinator with annual marketing & communications calendar for key print, web, and social media communications from all PCO teams.Participate in and provide marketing expertise in cross-organizational meetings, and support various projects, programs, and campaigns.Collaborate with the Certification Department staff on prospect messaging and sales content/collateral.Directs and manages the Lead Specialist to identify New Client and Lead-related training needs, SOP, guidance docs, and form revisions/additions; creates and revises necessary materials, as assigned.Performs other related duties as assigned.What you will bring to the table:
Hands-on experience with developing leads in the food processing and agriculture industry, meeting budget and sales goals, and utilizing sales techniques to reach out to potential clients through various methodologies.Existing Experience/Strong Relationships in the Mid-Atlantic and Northeastern US.Knowledge of organic food processing and agriculture and commitment to PCO s values, mission, and vision.Proven work experience as a business to business Acquisition Manager, Salesperson, or similar role with an understanding of sales and marketing performance metrics.Strong communication, public speaking, and negotiation skills to identify and cultivate relationships with prospective clients and partners, from first contact to closing deals.Proactive self-starter with the ability to work independently while managing time, priorities, and resources to get work completed. Understanding of how to prioritize competing needs.Highly proficient in utilizing Google Suite, Microsoft Outlook, Word, and Excel with confidence and efficiency, with the ability to effectively manage emails, create professional documents, and efficiently handle spreadsheets.
Preferred Qualifications:
Bachelor s degree in Business Administration, Marketing, or related field required; Master s degree preferred.At least five (5) years of experience in agriculture-related sales and/or marketing.Fluent ability to use Salesforce with willingness to seek additional training when needed.Organic supply chain and/or food industry knowledge, background and/or experience.
PCO is a growing non-profit organization that works with farmers and food producers across the US. PCO provides organic certification services to more than 1600 operations, employs approximately 40 staff, and sub-contracts with around 50 inspectors. Our staff are dedicated to our vision: A world where agriculture systems prioritize health, ecological balance, fairness and care. and we are committed to a work culture of purpose, caring, and results.
This position will remain open until filled.
The health and wellbeing of our team members is a top priority at PCO. View our benefits on our website:
PCO is an equal opportunity employer and service provider. We do not discriminate with regard to race, color, religion, national origin, age, ancestry, political beliefs, union membership, disability (in accordance with the American With Disabilities Act and the Pennsylvania Human Relations Act), veteran status, gender or sexual orientation, gender identity or expression, marital or familial status, genetic information, and any other characteristic protected by law. We value and encourage all qualified applicants to apply, including Black, Indigenous, and People of Color; members of the LGBTQ+ community; veterans; people with disabilities; and people who have been formerly incarcerated. Studies have shown that women and people of color are less likely to apply for opportunities when they don t feel fully qualified. We are most interested in finding the best candidate, and that candidate may come from a less traditional background. We would encourage you to submit your interest.
. Date posted: 07/16/2024
) is seeking a
Sales & Marketing Director
to join our team. This opening is due to company growth and is a key member of the PCO Leadership Team reporting to the Executive Director.
As the
Sales & Marketing Director
you will be responsible for seeking new member certification opportunities, as well as developing relationships with current and prospective clients. You will target and meet sales goals to support the overall growth of the organization while staying within the budget you participated in creating and managing. You will also manage/oversee promotion of the company s products and services to new and existing customers through our website, social media, e-news, and Organic Matters publications. Lastly you will develop strong relationships with organic processors and handlers while collaborating with PCO staff to support these groups. This position supervises the Lead Specialist.
This position is fully remote with regular travel in the Northeast/MidAtlantic region.
Salary range: $95,000 to $120,000 depending on education and experience.
What you will be doing:
SALES
Collaborates and participates as a member of/with PCO s Executive and Leadership Team to develop effective growth plans for the organization, including forecasting, drafting, implementing, and overseeing the department s operating budget.
Develops and oversees a customer service strategy to provide an outstanding certification lead journey that increases prospect to client conversion rate and continuous improvement.Maintains and strengthens major brand/partner/referral relationships.Explores additional services for clients.Leads Salesforce development and serves as a liaison between PCO and Salesforce and/or other external partners ensuring that incoming prospective and new client communication and documents are properly delegated, tracked, and responded to through Salesforce until completed applications are received.Identifies prospect needs and sells appropriate organic certification services; identifies new market segments that will benefit from company products.Maintains knowledge on emerging products and services.Generates leads through cold calls, emails, and tradeshow/event networking.Sets up meetings and presents PCO certification offerings to prospects as needed.Develops and maintains lead and new client metrics and evaluation tools to measure performance and optimize services; reports weekly on prospect leads, outreach, progress updates, and sales goals.EVENTS
Directs and implements the organization s advertising and promotional activities.Provide advice to management about networking opportunities, acquisition campaigns, trade show presence and advertising themes at these shows.Prepare trade show annual plans by researching events, creating an accurate budget campaign and staffing proposals per show, establishing cross-departmental negotiations to solidify the list, and assessing collateral.Coordinated attendance to represent PCO services in trade shows, engaging with prospects during these events and determining which prospects may qualify for special billing and which trade associations or brands will be beneficial partners for PCO.
MARKETING/COMMUNICATIONS
Analyzes target market information to identify and recommend effective marketing approaches.Responsible for developing, planning, and executing strategic marketing plans to support meeting PCO s sales goals.Direct and assist Communications and Executive Coordinator with annual marketing & communications calendar for key print, web, and social media communications from all PCO teams.Participate in and provide marketing expertise in cross-organizational meetings, and support various projects, programs, and campaigns.Collaborate with the Certification Department staff on prospect messaging and sales content/collateral.Directs and manages the Lead Specialist to identify New Client and Lead-related training needs, SOP, guidance docs, and form revisions/additions; creates and revises necessary materials, as assigned.Performs other related duties as assigned.What you will bring to the table:
Hands-on experience with developing leads in the food processing and agriculture industry, meeting budget and sales goals, and utilizing sales techniques to reach out to potential clients through various methodologies.Existing Experience/Strong Relationships in the Mid-Atlantic and Northeastern US.Knowledge of organic food processing and agriculture and commitment to PCO s values, mission, and vision.Proven work experience as a business to business Acquisition Manager, Salesperson, or similar role with an understanding of sales and marketing performance metrics.Strong communication, public speaking, and negotiation skills to identify and cultivate relationships with prospective clients and partners, from first contact to closing deals.Proactive self-starter with the ability to work independently while managing time, priorities, and resources to get work completed. Understanding of how to prioritize competing needs.Highly proficient in utilizing Google Suite, Microsoft Outlook, Word, and Excel with confidence and efficiency, with the ability to effectively manage emails, create professional documents, and efficiently handle spreadsheets.
Preferred Qualifications:
Bachelor s degree in Business Administration, Marketing, or related field required; Master s degree preferred.At least five (5) years of experience in agriculture-related sales and/or marketing.Fluent ability to use Salesforce with willingness to seek additional training when needed.Organic supply chain and/or food industry knowledge, background and/or experience.
PCO is a growing non-profit organization that works with farmers and food producers across the US. PCO provides organic certification services to more than 1600 operations, employs approximately 40 staff, and sub-contracts with around 50 inspectors. Our staff are dedicated to our vision: A world where agriculture systems prioritize health, ecological balance, fairness and care. and we are committed to a work culture of purpose, caring, and results.
This position will remain open until filled.
The health and wellbeing of our team members is a top priority at PCO. View our benefits on our website:
PCO is an equal opportunity employer and service provider. We do not discriminate with regard to race, color, religion, national origin, age, ancestry, political beliefs, union membership, disability (in accordance with the American With Disabilities Act and the Pennsylvania Human Relations Act), veteran status, gender or sexual orientation, gender identity or expression, marital or familial status, genetic information, and any other characteristic protected by law. We value and encourage all qualified applicants to apply, including Black, Indigenous, and People of Color; members of the LGBTQ+ community; veterans; people with disabilities; and people who have been formerly incarcerated. Studies have shown that women and people of color are less likely to apply for opportunities when they don t feel fully qualified. We are most interested in finding the best candidate, and that candidate may come from a less traditional background. We would encourage you to submit your interest.
. Date posted: 07/16/2024