Director of Brand Creative

Once in a career, you get a chance to make this kind of impact.Your leadership will be the game-changer for optimists everywhere. Why? Because at Life is Good, the way we spread the POWER of optimism is through art. You’ll ensure our brand has a compelling, authentic vibe as it is expressed across multiple platforms and channels. You'll be instrumental in elevating our social mission, The Playmaker Project.Using your considerable creative leadership skills, you'll contribute to strategy, creative exploration, and execution of all creative asset deliverables. You’ll set the creative direction for our brand and business, and generate the buzz for our internal team. You'll occasionally roll up your sleeves with the team and execute the plans.You are responsible for planning and managing team tools and resources: organizational structure, talent development, budget, calendar, and work process.You review and provide input on every key asset and piece of content we consider.

Apply fast, check the full description by scrolling below to find out the full requirements for this role.You deliver outstanding creative expressions of the Life is Good brand that ignites emotional and impactful connections for our existing and future customers.IMPORTANT DETAILSThis role is hybrid and you'll be working with our team in Boston on Wednesdays and Thursdays.This application is unique and will take some time. We chose the questions with intention. If you don't answer them, we’ll assume you're not serious about joining the team. This is your chance to share more about yourself than a resume can convey. You may want to read all the questions before beginning your answers. Some find it helpful to compose answers in another format and paste them into the application.Our compensation strategy combines robust market data for companies our size and an innovative bonus program.Everyone who applies will get a response from a human. We know that's not the norm and that's ok.Read carefully and, if this sounds like you, please apply and include your portfolio.YOUR OBJECTIVEYou drive the growth of the Life is Good business and community through effective Brand Creative output.YOUR JOB: Essential Duties and ResponsibilitiesBe the outspoken champion of the brand’s look, feel, and voice across all channelsDocument and update our design guidelines and ensure company adherenceLead the team that produces all creative assets for the Business Units, Social Media, Brand Marketing, Partnerships, Speaking, and PROversee the development and execution of effective upper, mid, and lower funnel creative assets for paid, owned, and earned spacesGuide copywriters to deliver compelling, engaging copy that pairs well with design and aligns with our brand voiceGuide photographers to deliver both in-studio and lifestyle photography that portrays our brand in a compelling mannerReview all marketing creative work (design, photography, video, and copy) to ensure that brand identity is communicated consistently and effectivelyLead cross-functional collaboration to execute go-to-market strategies, ensuring a cohesive brand message across marketing channels, product lines, and retail channelsCreate and manage the work process of your team to ensure work gets done on time and on budgetManage and prioritize requests for marketing assets from other departmentsYOUR EXPERIENCE AND QUALIFICATIONS You have a record of managing, mentoring, and inspiring a creative teamYou have talent and passion for generating inspiring creative every dayYour past roles were in fast-paced environments, and you love that kind of atmosphereYou can move quickly and comfortably between multiple projects, managing them from start to finish, knowing where bottlenecks can occur and how to avert themYou have a strong command of language and a critical eye for copy’s vital role in delivering great creative assetsYou can apply current creative trends in experiential, digital, and direct marketingYou have earned a B.A./B.F.A. in Graphic Design, Art, Advertising, or another related fieldYou are adept at using Adobe Photoshop, Illustrator, and other Creative Studio applicationsYou have web design experience and an excellent understanding of the technical possibilities and limitations of web designYOUR PERSONAL ATTRIBUTES

You believe in the Life is Good missionYou have a keen, well-respected creative eye and enjoy acting as an assertive brand advocateYou are valued for your ability to articulate creative feedback in a way that strengthens the work and motivates creative teamsYou have been successful at cultivating highly collaborative internal and external relationshipsYou communicate clearly and succinctlyYou maintain a steady and optimistic demeanorYOU'LL KNOW YOU'RE SUCCESSFUL WHEN

You are the go-to resource for the look, feel, and voice of the brandYou are known for highly effective, collaborative relationshipsYou are considered a cultural leader for the creative team and Life is Good organizationWe can show the connection between our creative brand expression and the positive results we achieveWe are located in the innovative and thriving Fort Point neighborhood. Our community is full of green space, outstanding food, and entertainment options. We offer comprehensive Medical, Dental, Vision, Flexible Spending Accounts, Transit or Parking Reimbursement Accounts, Life, AD&D, Short, and Long-Term Disability, 401(k) with a match, Paid Time Off, 10 paid holidays, Good Vibes Time (we pay you to volunteer for the non-profit cause of your choice) and Family Time. And we have dogs that like to play.You’ll contribute to helping kids heal from trauma as we serve our social mission, The Playmaker Project.Life is Good is an equal opportunity employer and does not discriminate against otherwise qualified applicants based on race, color, religion, national origin, ancestry, sex, age, mental or physical disability, pregnancy, sexual orientation, gender orientation, or expression, marital status or veteran status, or any other legally protected characteristic under applicable federal or state law.

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