Docusign, Inc.
Sr. Director, Lifecycle Marketing - Retention & Expansion
Docusign, Inc., San Francisco, California, United States, 94199
Company Overview
Is this your next job Read the full description below to find out, and do not hesitate to make an application.
Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).
What you'll do
We are seeking an experienced and transformative Senior Director of Lifecycle Marketing to lead our customer-centric marketing efforts focused on retention and expansion for our customers. As a key leader in the newly formed Lifecycle Marketing team, you will have the unique opportunity to help create and define a new function charged with unlocking significant growth opportunities across the business. In this role, you will be responsible for developing and implementing strategies that drive customer engagement, retention, and expansion, ultimately contributing to our revenue retention and growth.
As the Sr. Director, Lifecycle Marketing - Retention and Expansion, you will define who we target (user segments), which offers we serve (content, demos, price offers, sales-touch), when we serve (moments in the journey), and where we serve these offers (in-product & email). This is a highly visible and cross-functional role where you’ll work with Regional Marketing, PLG, Growth Operations, Customer Success and the WWFO to define test and scale monetization opportunities. You’ll work closely with our Analytics team to build predictive data models and meaningful segments, and guide the entire post-purchase journey to retain and monetize our customer base.ResponsibilityDevelop and implement a comprehensive and global lifecycle marketing strategy that encompasses all customer segments, with a strong emphasis on retention and expansion, by merging PLG and sales-assisted channelsManage and mentor a team of marketing professionals, providing guidance, direction, and mentorship to ensure the successful execution of lifecycle marketing campaigns and initiativesDefine and refine customer segments and personas, tailoring messaging and campaigns to address their unique needs and behaviorsMerge Product-Led Growth (PLG) and sales-assisted channels to create a seamless customer experience that demonstrates the strengths of both approachesImprove journey conversion rates by identifying new surface areas within the product, developing testable hypotheses, and running experiments to validate themBe accountable for expansion and retention and expansion OKRs and targetsWork with the Acquisition team to align on ICP and ongoing performance of adoption and retention cohorts to ensure a monetizable and predictable funnelPartner with Product Growth to build and carve out monetizable in-product surface areas to drive adoption, retention and expansionEstablish a partnership with Product growth teams to create and implement a roadmap of experiments that improve metrics across the funnelDevelop and implement targeted campaigns that drive retention, upselling, cross-selling, and expansion opportunities for self-serve and sales-assisted customersPartner with Product Marketing to ensure messaging and content relevance to improve engagementStay informed about industry trends, emerging technologies, and best practices, providing expert guidance and leadership in the context of lifecycle marketing
Job Designation
Hybrid:
Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation)Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law.
What you bring
BasicBachelor's degree in marketing, business, or a related fieldA minimum of 15+ years of proven experience in lifecycle marketing, with a focus on retention and expansion, especially within the B2B SaaS industryPreferredMBAStrong leadership and team management skills, with a demonstrated ability to lead and develop successful teamsExpertise in developing and driving lifecycle marketing campaigns, particularly in the context of merging PLG and sales-assisted channelsProficiency in using marketing automation tools, CRM systems, and analytics platforms to measure and optimize campaign performanceExcellent communication and presentation skills, with the ability to work collaboratively in cross-functional teamsExceptional project management skills and the ability to thrive in a fast-paced, dynamic environmentA passion for technology and a commitment to staying current with industry trends and best practices
Wage Transparency
Based on applicable legislation, the below details pay ranges in the following locations:California: $195,500.00 - $315,775.00 base salaryThis role is also eligible for bonus, equity and benefits.Global benefits provide options for the following:Paid Time Off: earned time off, as well as paid company holidays based on regionPaid Parental Leave: take up to six months off with your child after birth, adoption or foster care placementFull Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employmentRetirement Plans: select retirement and pension programs with potential for employer contributionsLearning and Development: options for coaching, online courses and education reimbursementsCompassionate Care Leave: paid time off following the loss of a loved one and other life-changing events
Life at Docusign
Working hereDocusign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what’s right, every day. At Docusign, everything is equal.We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you’ll be loved by us, our customers, and the world in which we live.AccommodationDocuSign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation, or a religious accommodation, during the application process, please contact us at accommodations@docusign.com.If you experience any issues, concerns, or technical difficulties during the application process please get in touch with our Talent organization at taops@docusign.com for assistance.Applicant and Candidate Privacy Notice
States Not Eligible for Employment
This position is not eligible for employment in the following states: Alaska, Hawaii, Maine, Mississippi, North Dakota, South Dakota, Vermont, West Virginia and Wyoming.
Equal Opportunity Employer
It's important to us that we build a talented team that is as diverse as our customers and where all employees feel a deep sense of belonging and thrive. We encourage great talent who bring a range of perspectives to apply for our open positions. Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude and a can-do approach. We will not discriminate based on race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, or any other legally protected category.EEO Know Your Rights poster#LI-Hybrid
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Is this your next job Read the full description below to find out, and do not hesitate to make an application.
Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).
What you'll do
We are seeking an experienced and transformative Senior Director of Lifecycle Marketing to lead our customer-centric marketing efforts focused on retention and expansion for our customers. As a key leader in the newly formed Lifecycle Marketing team, you will have the unique opportunity to help create and define a new function charged with unlocking significant growth opportunities across the business. In this role, you will be responsible for developing and implementing strategies that drive customer engagement, retention, and expansion, ultimately contributing to our revenue retention and growth.
As the Sr. Director, Lifecycle Marketing - Retention and Expansion, you will define who we target (user segments), which offers we serve (content, demos, price offers, sales-touch), when we serve (moments in the journey), and where we serve these offers (in-product & email). This is a highly visible and cross-functional role where you’ll work with Regional Marketing, PLG, Growth Operations, Customer Success and the WWFO to define test and scale monetization opportunities. You’ll work closely with our Analytics team to build predictive data models and meaningful segments, and guide the entire post-purchase journey to retain and monetize our customer base.ResponsibilityDevelop and implement a comprehensive and global lifecycle marketing strategy that encompasses all customer segments, with a strong emphasis on retention and expansion, by merging PLG and sales-assisted channelsManage and mentor a team of marketing professionals, providing guidance, direction, and mentorship to ensure the successful execution of lifecycle marketing campaigns and initiativesDefine and refine customer segments and personas, tailoring messaging and campaigns to address their unique needs and behaviorsMerge Product-Led Growth (PLG) and sales-assisted channels to create a seamless customer experience that demonstrates the strengths of both approachesImprove journey conversion rates by identifying new surface areas within the product, developing testable hypotheses, and running experiments to validate themBe accountable for expansion and retention and expansion OKRs and targetsWork with the Acquisition team to align on ICP and ongoing performance of adoption and retention cohorts to ensure a monetizable and predictable funnelPartner with Product Growth to build and carve out monetizable in-product surface areas to drive adoption, retention and expansionEstablish a partnership with Product growth teams to create and implement a roadmap of experiments that improve metrics across the funnelDevelop and implement targeted campaigns that drive retention, upselling, cross-selling, and expansion opportunities for self-serve and sales-assisted customersPartner with Product Marketing to ensure messaging and content relevance to improve engagementStay informed about industry trends, emerging technologies, and best practices, providing expert guidance and leadership in the context of lifecycle marketing
Job Designation
Hybrid:
Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation)Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law.
What you bring
BasicBachelor's degree in marketing, business, or a related fieldA minimum of 15+ years of proven experience in lifecycle marketing, with a focus on retention and expansion, especially within the B2B SaaS industryPreferredMBAStrong leadership and team management skills, with a demonstrated ability to lead and develop successful teamsExpertise in developing and driving lifecycle marketing campaigns, particularly in the context of merging PLG and sales-assisted channelsProficiency in using marketing automation tools, CRM systems, and analytics platforms to measure and optimize campaign performanceExcellent communication and presentation skills, with the ability to work collaboratively in cross-functional teamsExceptional project management skills and the ability to thrive in a fast-paced, dynamic environmentA passion for technology and a commitment to staying current with industry trends and best practices
Wage Transparency
Based on applicable legislation, the below details pay ranges in the following locations:California: $195,500.00 - $315,775.00 base salaryThis role is also eligible for bonus, equity and benefits.Global benefits provide options for the following:Paid Time Off: earned time off, as well as paid company holidays based on regionPaid Parental Leave: take up to six months off with your child after birth, adoption or foster care placementFull Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employmentRetirement Plans: select retirement and pension programs with potential for employer contributionsLearning and Development: options for coaching, online courses and education reimbursementsCompassionate Care Leave: paid time off following the loss of a loved one and other life-changing events
Life at Docusign
Working hereDocusign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what’s right, every day. At Docusign, everything is equal.We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you’ll be loved by us, our customers, and the world in which we live.AccommodationDocuSign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation, or a religious accommodation, during the application process, please contact us at accommodations@docusign.com.If you experience any issues, concerns, or technical difficulties during the application process please get in touch with our Talent organization at taops@docusign.com for assistance.Applicant and Candidate Privacy Notice
States Not Eligible for Employment
This position is not eligible for employment in the following states: Alaska, Hawaii, Maine, Mississippi, North Dakota, South Dakota, Vermont, West Virginia and Wyoming.
Equal Opportunity Employer
It's important to us that we build a talented team that is as diverse as our customers and where all employees feel a deep sense of belonging and thrive. We encourage great talent who bring a range of perspectives to apply for our open positions. Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude and a can-do approach. We will not discriminate based on race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, or any other legally protected category.EEO Know Your Rights poster#LI-Hybrid
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