Publicis Groupe
Associate Content Director
Publicis Groupe, Boston, Massachusetts, us, 02298
Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by Ad Age as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.
For a complete understanding of this opportunity, and what will be required to be a successful applicant, read on.Job Description
Job Responsibilities:Content Strategy:
Translate client objectives into exceptional strategies. Develop programs that effectively communicate a client’s value proposition. Help brands figure out the role of content in the marketing mix and the consumer decision journey, how and why to invest, and how to measure return on investment.Talent Strategy:
Assist in the creation and execution of talent-driven influencer strategies.Content Origination:
Find and develop stories to tell across all media like video, podcasts, articles, infographics. Work with and manage creative/editorial resources to develop original content. Ensure quality and performance of content created by outside partners/people. Manage and/or oversee content program execution.Media Content Co-Creation : Collaborate with Media colleagues to build strategic campaign plans, communicate recommendations, and deliver innovative solutions to client challenges. Lead ideation sessions, manage partner production and execution of content.Partnerships:
Develop and nurture key content partnerships throughout the entire value chain of content. Manage the RFP process for brand content programs when required.Program Execution:
Manage and/or oversee content program execution, from pitch process to activation to reporting.Content Analysis:
Collaborate with Data & Analytics colleagues to interpret campaign results and highlight key learnings; translate those learnings into actionable recommendations that further improve upon the brand or campaign strategy.Client Relationships:
Build trust with clients and further develop the business long-term. You will often be the sole client-facing representative of our practice on an account, serving as a subject matter expert on all things Content.New Business:
Serve as a key leader on new business pitches across clients and categories to grow both the Content practice and Digitas at largeOrganic Business:
Spark new content demand with existing lines of business and sell content offeringThought Leadership:
Develop and help lead content thought leadership sessions, Share your POVs and perspectives about content to the marketplace, news organizations, trade shows, etc.Qualifications
6+ years of content experience at either an agency (i.e. Branded Entertainment Division), a media company (i.e. Brand Studio or creative shop) or working in a content group at a best-in-class story telling production company.An understanding of media planning, distribution, and syndication of content.A track record of working on innovative, content-heavy media programs. Experience with brand-building is a plus.Ability and willingness to develop relationships and work with a wide array of external partners in content development, production and measurement, video distribution, seeding, and social mediaCandidate should be keeping a finger on the pulse of what’s happening in content, what’s winning awards, the trends/best practices we should be implementing. Must be curious about new technologies, new content solutions, changes in the social media landscape, etc.Mastery of research tools that surface audience insights and landscape trends (e.g. GWI, comScore, MRI, Tubular)Demonstrated critical thinking and problem-solving abilitiesStrong interpersonal and teamwork abilitiesExcellent written and verbal communication skillsAbility to integrate across cross-functional teamsClient-facing track recordCommitted to flawless executionBecause Under Armour will be a key client for this role, the ideal candidate will also have digital marketing experience (or an interest) in the sports and fitness spaceGot what it takes? We’d love to hear from you.Additional Information Digitas is an equal opportunity employer.
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For a complete understanding of this opportunity, and what will be required to be a successful applicant, read on.Job Description
Job Responsibilities:Content Strategy:
Translate client objectives into exceptional strategies. Develop programs that effectively communicate a client’s value proposition. Help brands figure out the role of content in the marketing mix and the consumer decision journey, how and why to invest, and how to measure return on investment.Talent Strategy:
Assist in the creation and execution of talent-driven influencer strategies.Content Origination:
Find and develop stories to tell across all media like video, podcasts, articles, infographics. Work with and manage creative/editorial resources to develop original content. Ensure quality and performance of content created by outside partners/people. Manage and/or oversee content program execution.Media Content Co-Creation : Collaborate with Media colleagues to build strategic campaign plans, communicate recommendations, and deliver innovative solutions to client challenges. Lead ideation sessions, manage partner production and execution of content.Partnerships:
Develop and nurture key content partnerships throughout the entire value chain of content. Manage the RFP process for brand content programs when required.Program Execution:
Manage and/or oversee content program execution, from pitch process to activation to reporting.Content Analysis:
Collaborate with Data & Analytics colleagues to interpret campaign results and highlight key learnings; translate those learnings into actionable recommendations that further improve upon the brand or campaign strategy.Client Relationships:
Build trust with clients and further develop the business long-term. You will often be the sole client-facing representative of our practice on an account, serving as a subject matter expert on all things Content.New Business:
Serve as a key leader on new business pitches across clients and categories to grow both the Content practice and Digitas at largeOrganic Business:
Spark new content demand with existing lines of business and sell content offeringThought Leadership:
Develop and help lead content thought leadership sessions, Share your POVs and perspectives about content to the marketplace, news organizations, trade shows, etc.Qualifications
6+ years of content experience at either an agency (i.e. Branded Entertainment Division), a media company (i.e. Brand Studio or creative shop) or working in a content group at a best-in-class story telling production company.An understanding of media planning, distribution, and syndication of content.A track record of working on innovative, content-heavy media programs. Experience with brand-building is a plus.Ability and willingness to develop relationships and work with a wide array of external partners in content development, production and measurement, video distribution, seeding, and social mediaCandidate should be keeping a finger on the pulse of what’s happening in content, what’s winning awards, the trends/best practices we should be implementing. Must be curious about new technologies, new content solutions, changes in the social media landscape, etc.Mastery of research tools that surface audience insights and landscape trends (e.g. GWI, comScore, MRI, Tubular)Demonstrated critical thinking and problem-solving abilitiesStrong interpersonal and teamwork abilitiesExcellent written and verbal communication skillsAbility to integrate across cross-functional teamsClient-facing track recordCommitted to flawless executionBecause Under Armour will be a key client for this role, the ideal candidate will also have digital marketing experience (or an interest) in the sports and fitness spaceGot what it takes? We’d love to hear from you.Additional Information Digitas is an equal opportunity employer.
#J-18808-Ljbffr