Newell Brands
Manager, Digital Marketing
Newell Brands, Hoboken, New Jersey, us, 07030
Company Overview
Please make an application promptly if you are a good match for this role due to high levels of interest.
Newell Brands is a leading $8.5B consumer products company with a portfolio of iconic brands such as Graco, Coleman, Oster, Rubbermaid and Sharpie, and 28,000 talented employees around the world. Our high-performance culture, unparalleled curiosity about the world around us, and talented people fuel our success. Our culture is enabled through our core values which guide all we do and how we win as One Newell. They are Integrity, Teamwork, Passion for Winning, Ownership & Leadership.
The Digital Marketing Team is an integral part of Newell Brands that focuses on acquiring and retaining consumers online across our distribution channels using media strategy and tactical execution to deliver for our iconic portfolio of brands. As the Digital Marketing Manager, you will lead digital activation from conception to execution. You will be in lock-step with your sales, integrated marketing, and brand marketing counterparts to understand long term & short term goals to translate into effective digital campaigns across retailers and channels. You will be responsible for planning, executing, and reporting on digital marketing campaigns for Amazon. You will develop and manage A&P budgets and have a clear understanding of how digital spend is moving the business forward.
Responsibilities Will Include But Are Not Limited To
Develop full funnel marketing strategy on/off retail platforms to drive overall brand and ecommerce growth plans, including:
Amazon Search & DisplayOnline Video/Streaming TVAdditional off-platform Amazon media tactics
Partner with:
Amazon Sales teams to build eCommerce activation plansIn-house Creative and Production teams to develop best in class digital assetsPrimary media partners (Amazon Advertising and Amazon Agency) to drive growth
Analytics to understand sales lift and performance trends to optimize the media mixInternal Planning, Integrated Marketing and Brand Marketing teams to determine optimal product mix and cross-channel cohesivenessLeverage analytics tools to understand customer activation and digital campaign performance to identify key insights to help drive growthLead strategic projects around content development for Amazon marketing campaigns, paid digital media performance recaps, and Amazon Brand Store managementInvolvement in preparation for key customer and internal planning meetings with cross-functional teams to help achieve aligned priorities and goalsDevelop the segmentation of campaigns in alignment with business goals and reporting expectationsManage and implement budget pacing to track and optimize elements of digital advertising campaigns across a given time periodDetermine basic account structures with campaigns, ad groups / ad sets, keywords and creativesDetermine improvements to campaign performance by narrowing or broadening targeting, changing campaign goals or inputs, shifting budget, switching creatives / copy, A/B testing platform features, etc.
Qualifications
BS/BA or University degree in a related field5+ years of digital marketing and/or Ecommerce work experienceExperience in Programmatic Display managementDemonstrated ability to drive improvement of digital KPIs via a strong analytical mindsetAbility to operate independently given direction, and bring ideas and solutions to issues raisedStrong communication skills with an ability to educate and influence cross-functional teams, key stakeholders and external partners regarding the opportunity in this unique channelStrong problem-solving capabilities with a record of finding feasible solutions to complex problems, especially in a fluid, multi-stakeholder environment with incomplete information and tight timelineExperience working in a consumer-packaged goods (CPG), fast-moving consumer goods (FMCG), consumer durables industry, and/or Retail strongly preferred
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Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.#J-18808-Ljbffr
Please make an application promptly if you are a good match for this role due to high levels of interest.
Newell Brands is a leading $8.5B consumer products company with a portfolio of iconic brands such as Graco, Coleman, Oster, Rubbermaid and Sharpie, and 28,000 talented employees around the world. Our high-performance culture, unparalleled curiosity about the world around us, and talented people fuel our success. Our culture is enabled through our core values which guide all we do and how we win as One Newell. They are Integrity, Teamwork, Passion for Winning, Ownership & Leadership.
The Digital Marketing Team is an integral part of Newell Brands that focuses on acquiring and retaining consumers online across our distribution channels using media strategy and tactical execution to deliver for our iconic portfolio of brands. As the Digital Marketing Manager, you will lead digital activation from conception to execution. You will be in lock-step with your sales, integrated marketing, and brand marketing counterparts to understand long term & short term goals to translate into effective digital campaigns across retailers and channels. You will be responsible for planning, executing, and reporting on digital marketing campaigns for Amazon. You will develop and manage A&P budgets and have a clear understanding of how digital spend is moving the business forward.
Responsibilities Will Include But Are Not Limited To
Develop full funnel marketing strategy on/off retail platforms to drive overall brand and ecommerce growth plans, including:
Amazon Search & DisplayOnline Video/Streaming TVAdditional off-platform Amazon media tactics
Partner with:
Amazon Sales teams to build eCommerce activation plansIn-house Creative and Production teams to develop best in class digital assetsPrimary media partners (Amazon Advertising and Amazon Agency) to drive growth
Analytics to understand sales lift and performance trends to optimize the media mixInternal Planning, Integrated Marketing and Brand Marketing teams to determine optimal product mix and cross-channel cohesivenessLeverage analytics tools to understand customer activation and digital campaign performance to identify key insights to help drive growthLead strategic projects around content development for Amazon marketing campaigns, paid digital media performance recaps, and Amazon Brand Store managementInvolvement in preparation for key customer and internal planning meetings with cross-functional teams to help achieve aligned priorities and goalsDevelop the segmentation of campaigns in alignment with business goals and reporting expectationsManage and implement budget pacing to track and optimize elements of digital advertising campaigns across a given time periodDetermine basic account structures with campaigns, ad groups / ad sets, keywords and creativesDetermine improvements to campaign performance by narrowing or broadening targeting, changing campaign goals or inputs, shifting budget, switching creatives / copy, A/B testing platform features, etc.
Qualifications
BS/BA or University degree in a related field5+ years of digital marketing and/or Ecommerce work experienceExperience in Programmatic Display managementDemonstrated ability to drive improvement of digital KPIs via a strong analytical mindsetAbility to operate independently given direction, and bring ideas and solutions to issues raisedStrong communication skills with an ability to educate and influence cross-functional teams, key stakeholders and external partners regarding the opportunity in this unique channelStrong problem-solving capabilities with a record of finding feasible solutions to complex problems, especially in a fluid, multi-stakeholder environment with incomplete information and tight timelineExperience working in a consumer-packaged goods (CPG), fast-moving consumer goods (FMCG), consumer durables industry, and/or Retail strongly preferred
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Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.#J-18808-Ljbffr