Digital Marketing Manager (Mandarin)
Ipro Networks Pte. Ltd., Sunnyvale, CA, United States
Job Title:
Digital Marketing Manager (E-Commerce)
Location:
Sunnyvale, CA
Contract:
6 months contract to hire
Salary:
$40-$45/hr
Bilingual:
Fluent in English and Mandarin - Proficiency in Mandarin is preferred as the successful candidate will be required to communicate with business partners in China.
Job Description:
Minimum 5 years of experience in Digital Marketing
Planning digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising
Maintaining our social media presence across all digital channels
Measuring and reporting on the performance of all digital marketing campaigns
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
Instrument conversion points and optimize user funnels