Director, Product Marketing - Partnerships

Director, Product Marketing - Partnerships

Area: Culture, Collaborations & Partnerships

Department: Product Marketing

Direct Reporting Line: Senior Director Product Marketing

Subsidiary/country: United States

Number of Personnel Managed: 3 - 6

Purpose & Overall Relevance for the Organization: Develop, steer, and deliver the global footwear and apparel category footprint and business strategy across functions and within the adidas brand.

Key Responsibilities:

1. Translate Global BU strategy, creative direction, and vision onto category level
2. Co-create, develop, and implement seasonal product marketing direction and strategic initiatives in conjunction with product triad leadership
3. Lead creation of meaningful planning documents, e.g. category overview & target FOB, lifecycle management, volumes, go-in margin, etc
4. Drive the yearly/seasonal BU cross-functional product end to end process
5. Co-create, develop and implement consumer framework and corresponding product strategy in conjunction with Product Marketing leadership
6. Drive achievement of financial targets and results for category by range/concept offer
7. Identify, escalate and address business critical topics in category
8. Monitor category financials and KPI’s (sell-in-/ sell-through-rates, number of articles, volumes per article) and initiate commercial, financial, and efficiency solutions as needed
9. Identify business opportunities and risks; respond to them by initiating key action steps and mitigation plans with relevant BU functions and cross-functional partners
10. Integration of Brand initiatives and technologies into category
11. Identify new business opportunities to drive innovation and/or commerciality
12. Work closely with the Sr Director to build short-, mid- and long-term business plans
13. Integrate all relevant units in the planning, strategy, and execution phases (Design, Development, Innovation, Brand Marketing, Culture Marketing, Merchandising, and Planning)
14. Build and maintain a strong relationship with cross-functional teams and with interlinked departments to enable an efficient product creation process; ensure product excellence
15. Manage & track system accuracy and calendar milestone readiness
16. Ensure legal compliance of concept, model, and color names
17. Prepare and present product range for creative/design/selection review sessions and internal brand milestones
18. Create a team culture that supports the principles of diversity, inclusion, and equity
19. Role model the brand and team values

Key Relationships:

• Partners and/or external parties
• Design
• Product Operations
• Costing and Development
• Brand and Culture Marketing
• Head Office
• Legal

Mindsets, Skills, and Abilities:

• Lateral thinking and comfortable with challenging the status quo
• Be open for change, support execution of change management
• Display and model innovative, resilient, and empathetic mindsets
• Strong collaborative and influencing skills
• Inspire, develop and lead; set organizational framework for performance and growth
• Ability to influence others upward and across the team/organization
• Extensive understanding of consumer/marketplace as well as sneaker, fashion, and sport culture
• Strong commercial, financial, and business acumen
• Strong communication and presentation skills
• Strategic and data-minded with strong executional abilities
• Ability to travel
• Skills:
• Outlook: Advanced
• Word: Advanced
• Excel: Advanced
• PowerPoint: Advanced

Requisite Education and Experience / Minimum Qualifications:

• University degree or equivalent education required; Masters degree a plus
• 10 years of relevant work experience
• Previous partner-facing co-creation process experience
• 5 years management experience of diverse & global teams
• 5 years experience in production creation, merchandising, or related field