BMO U.S.
Senior Marketing Manager, U.S. Business Banking
BMO U.S., Chicago, Illinois, United States, 60290
As a part of the US Business Banking marketing team, you will be accountable for the strategy, development, execution and continuing improvement of marketing programs, tactics and plans that support Business Banking Acquisition, specifically BMO’s suite of Business Deposit products, across all regions of the U.S.
A high number of candidates may make applications for this position, so make sure to send your CV and application through as soon as possible.
The Senior Marketing Manager maintains strong and collaborative partnership with the Line of Business, to develop an understanding of the business/group positioning the marketing team to produce effective and integrated marketing solutions. They will develop, execute, and report on measurement of success for key campaigns that are consistent with brand standards, align to strategic objectives and drive meaningful value and real financial progress to our organization and our customers.
The Senior Marketing Manager is responsible for recommending and executing strategic, integrated, cross-channel campaigns that support customer acquisition and retention. They will forecast business spend to performance goals and leverage ongoing data to refine and pivot their strategies to optimize growth and limit attrition. They will build strong cross-functional relationships across both business lines and functional support teams, and act as a liaison for marketing in a fast-paced and highly matrixed organization to ensure we’re producing impactful, engaging and high-quality marketing support that drives deposit growth and retention across the U.S. market.
Responsibilities
Within the first 30 days, you’ll:
Cultivate and build relationships with your business and functional group partners including digital marketing, legal and compliance, and other groups as, needed, to successfully and sustainably grow and retain our Business deposits in the U.S.Act as a trusted consultative partner to assigned business/group; help determine business priorities and best sequence for execution against priorities.Develop comprehensive, pithy, and innovative briefs to effectively partner with agency and vendor partners and identify, evaluate and implement marketing tactics and media opportunities (e.g.: retargeting, content distribution, mobile), and actively monitor programs to ensure that we are tracking toward our goals.Track and analyze performance data to measure effectiveness and find opportunities for improvement.
Within the first 60 days, you’ll also:
Design and produce regular and ad-hoc reports and dashboards.Monitor progress against milestones, and recommend and implement adjustments as necessary to meet business objectives.Own and manage budget for Business Banking acquisition.Identify emerging issues and trends to inform decision-making.Develop and maintain relationships with internal/external partners to include vendors and suppliers.
By the end of your first 90 days, you’ll also:
Lead marketing and customer acquisition strategy and execution for U.S. Business Banking, including integrated marketing acquisition campaigns, digital and affiliate marketing, traditional media and owned channels, in-branch experience, creative and collateral, customer journeys and field communications.Provide input into the planning and implementation of annual marketing and business strategies and budgets.Partner closely with strategy, product and other partners to innovate our offeringsOwn and manage budget for Business Banking Acquisition within Business Banking Marketing, reporting to track actual results vs budget.
Must Haves:
5-7 years of relevant experience and post-secondary degree in related field of study.Bachelor’s Degree in marketing, advertising or communications, or related field. MBA or related graduate degree, in progress or completed, preferred.Advanced experience in developing Marketing and Customer Communications plans.Advertising and/or creative agency experience an asset. Financial services marketing and advertising, preferred. Advanced verbal and written communication skills, preferred.Deadline-driven; possess the ability to be proactive, forward-thinking, and resourceful. Exceptional project management skills and attention to detail are required. Advanced experience with Workfront or similar project management software highly preferred.Strong interpersonal skills; team player with the ability to merge varying points-of-view and build partnerships to get things done. You bring a collaborative working style to all that you do, and are able to influence meaningful action and change within a large, matrixed organization.Creative problem-solving skills and excellent creative sensibilities: well-developed ability to evaluate whether creative meets strategic objectives and brand standards.Results-driven: Adept at gathering and analyzing data to gain insight into what works, and develop recommendations to optimize marketing effectiveness. Needs to demonstrate strong analytical and problem-solving skills and the interest in building and maintaining dashboards, reports and telling meaningful stories to leadership on a wide variety of teams that drive data-driven decisions.Comfortable working in changing, high growth environments; comfortable with ambiguity and working in matrixed organizations.Strong proficiency in Excel, PowerPoint and Word, SalesForce, and a knowledge of financial marketing platforms through FIS preferred.
Compensation and Benefits:
$72,500.00 - $134,500.00
Pay Type:
Salaried
The above represents BMO Financial Group’s pay range and type.
Salaries will vary based on factors such as location, skills, experience, education, and qualifications for the role, and may include a commission structure. Salaries for part-time roles will be pro-rated based on number of hours regularly worked. For commission roles, the salary listed above represents BMO Financial Group’s expected target for the first year in this position.
BMO Financial Group’s total compensation package will vary based on the pay type of the position and may include performance-based incentives, discretionary bonuses, as well as other perks and rewards. BMO also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans. To view more details of our benefits, please visit: https://jobs.bmo.com/global/en/Total-Rewards
We’re here to help
At BMO we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting, positive change for our customers, our communities and our people. By working together, innovating and pushing boundaries, we transform lives and businesses, and power economic growth around the world.
As a member of the BMO team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one – for yourself and our customers. We’ll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we’ll help you gain valuable experience, and broaden your skillset.
To find out more visit us at https://jobs.bmo.com/us/en
BMO is committed to an inclusive, equitable and accessible workplace. By learning from each other’s differences, we gain strength through our people and our perspectives. BMO is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.
Note to Recruiters: BMO does not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to BMO, directly or indirectly, will be considered BMO property. BMO will not pay a fee for any placement resulting from the receipt of an unsolicited resume. A recruiting agency must first have a valid, written and fully executed agency agreement contract for service to submit resumes.#J-18808-Ljbffr
A high number of candidates may make applications for this position, so make sure to send your CV and application through as soon as possible.
The Senior Marketing Manager maintains strong and collaborative partnership with the Line of Business, to develop an understanding of the business/group positioning the marketing team to produce effective and integrated marketing solutions. They will develop, execute, and report on measurement of success for key campaigns that are consistent with brand standards, align to strategic objectives and drive meaningful value and real financial progress to our organization and our customers.
The Senior Marketing Manager is responsible for recommending and executing strategic, integrated, cross-channel campaigns that support customer acquisition and retention. They will forecast business spend to performance goals and leverage ongoing data to refine and pivot their strategies to optimize growth and limit attrition. They will build strong cross-functional relationships across both business lines and functional support teams, and act as a liaison for marketing in a fast-paced and highly matrixed organization to ensure we’re producing impactful, engaging and high-quality marketing support that drives deposit growth and retention across the U.S. market.
Responsibilities
Within the first 30 days, you’ll:
Cultivate and build relationships with your business and functional group partners including digital marketing, legal and compliance, and other groups as, needed, to successfully and sustainably grow and retain our Business deposits in the U.S.Act as a trusted consultative partner to assigned business/group; help determine business priorities and best sequence for execution against priorities.Develop comprehensive, pithy, and innovative briefs to effectively partner with agency and vendor partners and identify, evaluate and implement marketing tactics and media opportunities (e.g.: retargeting, content distribution, mobile), and actively monitor programs to ensure that we are tracking toward our goals.Track and analyze performance data to measure effectiveness and find opportunities for improvement.
Within the first 60 days, you’ll also:
Design and produce regular and ad-hoc reports and dashboards.Monitor progress against milestones, and recommend and implement adjustments as necessary to meet business objectives.Own and manage budget for Business Banking acquisition.Identify emerging issues and trends to inform decision-making.Develop and maintain relationships with internal/external partners to include vendors and suppliers.
By the end of your first 90 days, you’ll also:
Lead marketing and customer acquisition strategy and execution for U.S. Business Banking, including integrated marketing acquisition campaigns, digital and affiliate marketing, traditional media and owned channels, in-branch experience, creative and collateral, customer journeys and field communications.Provide input into the planning and implementation of annual marketing and business strategies and budgets.Partner closely with strategy, product and other partners to innovate our offeringsOwn and manage budget for Business Banking Acquisition within Business Banking Marketing, reporting to track actual results vs budget.
Must Haves:
5-7 years of relevant experience and post-secondary degree in related field of study.Bachelor’s Degree in marketing, advertising or communications, or related field. MBA or related graduate degree, in progress or completed, preferred.Advanced experience in developing Marketing and Customer Communications plans.Advertising and/or creative agency experience an asset. Financial services marketing and advertising, preferred. Advanced verbal and written communication skills, preferred.Deadline-driven; possess the ability to be proactive, forward-thinking, and resourceful. Exceptional project management skills and attention to detail are required. Advanced experience with Workfront or similar project management software highly preferred.Strong interpersonal skills; team player with the ability to merge varying points-of-view and build partnerships to get things done. You bring a collaborative working style to all that you do, and are able to influence meaningful action and change within a large, matrixed organization.Creative problem-solving skills and excellent creative sensibilities: well-developed ability to evaluate whether creative meets strategic objectives and brand standards.Results-driven: Adept at gathering and analyzing data to gain insight into what works, and develop recommendations to optimize marketing effectiveness. Needs to demonstrate strong analytical and problem-solving skills and the interest in building and maintaining dashboards, reports and telling meaningful stories to leadership on a wide variety of teams that drive data-driven decisions.Comfortable working in changing, high growth environments; comfortable with ambiguity and working in matrixed organizations.Strong proficiency in Excel, PowerPoint and Word, SalesForce, and a knowledge of financial marketing platforms through FIS preferred.
Compensation and Benefits:
$72,500.00 - $134,500.00
Pay Type:
Salaried
The above represents BMO Financial Group’s pay range and type.
Salaries will vary based on factors such as location, skills, experience, education, and qualifications for the role, and may include a commission structure. Salaries for part-time roles will be pro-rated based on number of hours regularly worked. For commission roles, the salary listed above represents BMO Financial Group’s expected target for the first year in this position.
BMO Financial Group’s total compensation package will vary based on the pay type of the position and may include performance-based incentives, discretionary bonuses, as well as other perks and rewards. BMO also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans. To view more details of our benefits, please visit: https://jobs.bmo.com/global/en/Total-Rewards
We’re here to help
At BMO we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting, positive change for our customers, our communities and our people. By working together, innovating and pushing boundaries, we transform lives and businesses, and power economic growth around the world.
As a member of the BMO team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one – for yourself and our customers. We’ll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we’ll help you gain valuable experience, and broaden your skillset.
To find out more visit us at https://jobs.bmo.com/us/en
BMO is committed to an inclusive, equitable and accessible workplace. By learning from each other’s differences, we gain strength through our people and our perspectives. BMO is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.
Note to Recruiters: BMO does not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to BMO, directly or indirectly, will be considered BMO property. BMO will not pay a fee for any placement resulting from the receipt of an unsolicited resume. A recruiting agency must first have a valid, written and fully executed agency agreement contract for service to submit resumes.#J-18808-Ljbffr