Rakuten Kobo Inc.
Senior Manager, User Acquisition Marketing
Rakuten Kobo Inc., San Mateo, California, United States, 94403
Senior Manager, User Acquisition Marketing page is loaded Senior Manager, User Acquisition Marketing Apply locations San Mateo, California time type Full time posted on Posted 8 Days Ago job requisition id 1021184Job Description:Rakuten Group, Inc. is the largest e-commerce company in Japan, and third largest e-commerce marketplace company worldwide, with over 1.5 billion registered users worldwide. The Rakuten brand is recognized worldwide for its leadership and innovation, and provides a variety of consumer and business-focused services including e-commerce, e-reading, travel, banking, securities, credit card, e-money, portal and media, online marketing and professional sports. The company is expanding globally and currently has operations throughout Asia, Western Europe, and the Americas.Rakuten Viki is a premier global entertainment streaming site where millions of people discover and consume primetime shows and movies subtitled in more than 200 languages, by our community of fans. With billions of videos viewed and more than 1 billion words translated, Viki brings global entertainment to fans everywhere!We are looking for a creative and analytical
Senior Manager, User Acquisition,
to lead our audience growth strategy in this exciting time for Viki. This is a high impact, high visibility role based in San Mateo, California and reporting to the VP of Marketing.Key Responsibilities:Own and drive our global user acquisition strategy across organic and paid media channels to meet our active audience, awareness and subscriptions goals
Manage a paid marketing agency to advise on a strategy that effectively balances awareness driving and subscriber acquisition efforts across channels
Lead our SEO and ASO efforts in conjunction with our product teams, platform partners and agency
Partner with our BI and Analytics teams to analyze UA performance across campaigns and channels with a strong understanding of attribution methodologies to measure and optimize on our media mix
Execute and operate our organic social and partnerships in conjunction with the brand/integrated marketing team, owning all reporting and analytics for these channels
Collaborate across teams for cohesive end to end marketing campaign success
Develop and manage a team of 3 reports across locations and time zones
Requirements:Bachelor's degree in Marketing, Communications, or a related field
8+ year of work experience in digital marketing, with an emphasis on growth marketing and both paid and organic channels
3+ years experience managing a team of direct reports
Excellent analytical skills with experience in Google Analytics and other data reporting and visualization tools such as Looker and Amplitude
Solid understanding of paid marketing channels and social media platforms (Meta, Instagram, TikTok, Twitter/X, LinkedIn, YouTube, Sprout Social etc.) and their analytics tools
Deep knowledge of user acquisition channels and their measurement
Excellent written and verbal communication skills
Experience collaborating in a fast paced and highly cross-functional environment
Familiarity with Asana and marketing analytics tools
Preferred Qualifications:Experience in streaming entertainment
Interest in Asian entertainment
Five Principles for Success
Apply promptly! A high volume of applicants is expected for the role as detailed below, do not wait to send your CV.Our worldwide practices describe specific behaviors that make Rakuten unique and united across the world. We expect Rakuten employees to model these 5 Shugi Principles of Success.
Always improve, Always Advance
- Only be satisfied with complete success - KaizenPassionately Professional
- Take an uncompromising approach to your work and be determined to be the bestHypothesize - Practice - Validate – Shikumika
- Use the Rakuten Cycle to succeed in unknown territoryMaximize Customer Satisfaction
- The greatest satisfaction for our teams is seeing their customers smileSpeed!! Speed!! Speed!!
- Always be conscious of time - take charge, set clear goals, and engage your teamRakuten provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type. Rakuten considers applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetic information, protected veteran status, sexual orientation, gender, gender identity or expression, or any other characteristic protected by federal, state, provincial or local laws.At the time of posting, Rakuten expects the base compensation for this role to be within the range shown below. Individual compensation will vary based on job-related factors, including the skills, qualifications, and experience of the successful candidate as well as business need and geographic location. The successful applicant for this role will be eligible for discretionary bonus, health, vision, dental insurance, 401k matching, PTO, Volunteer Time Off (VTO), and other employee benefits as the company implements.USD $99,306.00 - $171,612.00 annually Similar Jobs (1) Associate, User Acquisition Marketing locations San Mateo, California time type Full time posted on Posted 30+ Days Ago
Rakuten is Japan's leading Internet services company, a largest e-commerce company in Japan, and the third largest e-commerce marketplace worldwide with a combined membership of almost 1.3 billion.
As part of the 70+ businesses and services worldwide, Rakuten Viki is the world’s leading platform for Asian entertainment and culture where millions of people discover and consume primetime shows and movies subtitled in more than 200 languages by our community of avid fans. Alongside, we have Soompi, the publishing arm of Rakuten Viki, that is also one of the biggest global K-pop news sites and the longest-running fandom community.
From innovative engagement features to original content, Rakuten Viki and Soompi are pushing the boundaries of global entertainment with our teams who utilize leading-edge technologies to build these platforms. If you are looking to join a diverse and talented team with great ambitions to change the digital entertainment landscape, come be a part of our Rakuten Viki team!
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Senior Manager, User Acquisition,
to lead our audience growth strategy in this exciting time for Viki. This is a high impact, high visibility role based in San Mateo, California and reporting to the VP of Marketing.Key Responsibilities:Own and drive our global user acquisition strategy across organic and paid media channels to meet our active audience, awareness and subscriptions goals
Manage a paid marketing agency to advise on a strategy that effectively balances awareness driving and subscriber acquisition efforts across channels
Lead our SEO and ASO efforts in conjunction with our product teams, platform partners and agency
Partner with our BI and Analytics teams to analyze UA performance across campaigns and channels with a strong understanding of attribution methodologies to measure and optimize on our media mix
Execute and operate our organic social and partnerships in conjunction with the brand/integrated marketing team, owning all reporting and analytics for these channels
Collaborate across teams for cohesive end to end marketing campaign success
Develop and manage a team of 3 reports across locations and time zones
Requirements:Bachelor's degree in Marketing, Communications, or a related field
8+ year of work experience in digital marketing, with an emphasis on growth marketing and both paid and organic channels
3+ years experience managing a team of direct reports
Excellent analytical skills with experience in Google Analytics and other data reporting and visualization tools such as Looker and Amplitude
Solid understanding of paid marketing channels and social media platforms (Meta, Instagram, TikTok, Twitter/X, LinkedIn, YouTube, Sprout Social etc.) and their analytics tools
Deep knowledge of user acquisition channels and their measurement
Excellent written and verbal communication skills
Experience collaborating in a fast paced and highly cross-functional environment
Familiarity with Asana and marketing analytics tools
Preferred Qualifications:Experience in streaming entertainment
Interest in Asian entertainment
Five Principles for Success
Apply promptly! A high volume of applicants is expected for the role as detailed below, do not wait to send your CV.Our worldwide practices describe specific behaviors that make Rakuten unique and united across the world. We expect Rakuten employees to model these 5 Shugi Principles of Success.
Always improve, Always Advance
- Only be satisfied with complete success - KaizenPassionately Professional
- Take an uncompromising approach to your work and be determined to be the bestHypothesize - Practice - Validate – Shikumika
- Use the Rakuten Cycle to succeed in unknown territoryMaximize Customer Satisfaction
- The greatest satisfaction for our teams is seeing their customers smileSpeed!! Speed!! Speed!!
- Always be conscious of time - take charge, set clear goals, and engage your teamRakuten provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type. Rakuten considers applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetic information, protected veteran status, sexual orientation, gender, gender identity or expression, or any other characteristic protected by federal, state, provincial or local laws.At the time of posting, Rakuten expects the base compensation for this role to be within the range shown below. Individual compensation will vary based on job-related factors, including the skills, qualifications, and experience of the successful candidate as well as business need and geographic location. The successful applicant for this role will be eligible for discretionary bonus, health, vision, dental insurance, 401k matching, PTO, Volunteer Time Off (VTO), and other employee benefits as the company implements.USD $99,306.00 - $171,612.00 annually Similar Jobs (1) Associate, User Acquisition Marketing locations San Mateo, California time type Full time posted on Posted 30+ Days Ago
Rakuten is Japan's leading Internet services company, a largest e-commerce company in Japan, and the third largest e-commerce marketplace worldwide with a combined membership of almost 1.3 billion.
As part of the 70+ businesses and services worldwide, Rakuten Viki is the world’s leading platform for Asian entertainment and culture where millions of people discover and consume primetime shows and movies subtitled in more than 200 languages by our community of avid fans. Alongside, we have Soompi, the publishing arm of Rakuten Viki, that is also one of the biggest global K-pop news sites and the longest-running fandom community.
From innovative engagement features to original content, Rakuten Viki and Soompi are pushing the boundaries of global entertainment with our teams who utilize leading-edge technologies to build these platforms. If you are looking to join a diverse and talented team with great ambitions to change the digital entertainment landscape, come be a part of our Rakuten Viki team!
#J-18808-Ljbffr