Apex Exchange, Llc
Associate Director, Product Marketing
Apex Exchange, Llc, Chicago, Illinois, United States, 60290
APEX Exchange (APEX) is a distinct next-generation trading entity within Publicis Media that identifies and invests in emerging market trends to benefit Publicis clients.
Scroll down to find the complete details of the job offer, including experience required and associated duties and tasks.APEX develops innovative offerings through direct partnerships and principal investments that allow clients of all size to benefit from custom solutions in an increasingly complex media environment.Clients opt into solutions outside the agency's core services that offer tangible benefits including guaranteed outcomes, and advantageous pricing.Job Description Publicis Media harnesses the power of modern media through global agency brands Performics, Spark Foundry, Starcom and Zenith. A key business solution of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40], Publicis Media's digital-first, data-driven global practices deliver client value and drive growth in a platform-powered world. It is present in more than sixty countries with over 23,000 employees worldwide.The Associate Director of Product Marketing will be responsible for the go-to-market (GTM) strategy and execution for one or more of PMX's lines of business. This role will be a strategic partner to senior leadership, working directly with business, Strategy, Sales, and Product leaders to launch and grow PMX products and services.The ideal candidate will be able to clearly create and articulate the value proposition of highly technical offerings for both internal educational and external marketing purposes. In this capacity, the Associate Director of Product Marketing will help define product strategy, develop compelling value propositions across offerings, co-create thought leadership, and own customer engagement and education in order to grow product adoption and revenue.This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.Core ResponsibilitiesThe Associate Director of Product Marketing will partner with Leadership, Strategy, Product, and Sales to:Lead the creation of product marketing collateral for each supported product including product positioning, competitive landscape evaluation, market trends analyses, thought leadership, and customer segmentationDesign compelling marketing materials to visually convey complex stories to explain complex topics in PowerPoint, infographics, email and one sheets.Create the cross-functional GTM strategy and process for each supported line of business, including coordination and ownership of internal education, sales enablement, demand generation, and project management of associated activitiesProactively identify needs for ongoing product marketing initiatives for new and current PMX products and services, working with cross-functional partners to meet key product adoption goals and continuously improve product-market fitDesign and execute the process to proactively incorporate customer and sales feedback on product marketing collateral and positioning to continuously improve both advocacy for and adoption of productsCultivate deep expertise about our industry, customers, offerings, and the competitive landscapeQualifications The successful candidate should have:5+ years of product marketing or strategy experience with enterprise services or software productsDemonstrated knowledge of the media agency, advertising and marketing technology, and data ecosystemsAbility to quickly develop a comprehensive understanding of and perspective on new concepts and products, inclusive of both high-level strategy and tactical go-to-market detailsExpert ability, interest, and experience distilling complex topics for cross-functional and senior leadership audiences into persuasive narratives in the form of both written documents and presentationsStrong collaboration, project management, and market research skillsAdditional Information Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.All your information will be kept confidential according to EEO guidelines.
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Scroll down to find the complete details of the job offer, including experience required and associated duties and tasks.APEX develops innovative offerings through direct partnerships and principal investments that allow clients of all size to benefit from custom solutions in an increasingly complex media environment.Clients opt into solutions outside the agency's core services that offer tangible benefits including guaranteed outcomes, and advantageous pricing.Job Description Publicis Media harnesses the power of modern media through global agency brands Performics, Spark Foundry, Starcom and Zenith. A key business solution of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40], Publicis Media's digital-first, data-driven global practices deliver client value and drive growth in a platform-powered world. It is present in more than sixty countries with over 23,000 employees worldwide.The Associate Director of Product Marketing will be responsible for the go-to-market (GTM) strategy and execution for one or more of PMX's lines of business. This role will be a strategic partner to senior leadership, working directly with business, Strategy, Sales, and Product leaders to launch and grow PMX products and services.The ideal candidate will be able to clearly create and articulate the value proposition of highly technical offerings for both internal educational and external marketing purposes. In this capacity, the Associate Director of Product Marketing will help define product strategy, develop compelling value propositions across offerings, co-create thought leadership, and own customer engagement and education in order to grow product adoption and revenue.This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.Core ResponsibilitiesThe Associate Director of Product Marketing will partner with Leadership, Strategy, Product, and Sales to:Lead the creation of product marketing collateral for each supported product including product positioning, competitive landscape evaluation, market trends analyses, thought leadership, and customer segmentationDesign compelling marketing materials to visually convey complex stories to explain complex topics in PowerPoint, infographics, email and one sheets.Create the cross-functional GTM strategy and process for each supported line of business, including coordination and ownership of internal education, sales enablement, demand generation, and project management of associated activitiesProactively identify needs for ongoing product marketing initiatives for new and current PMX products and services, working with cross-functional partners to meet key product adoption goals and continuously improve product-market fitDesign and execute the process to proactively incorporate customer and sales feedback on product marketing collateral and positioning to continuously improve both advocacy for and adoption of productsCultivate deep expertise about our industry, customers, offerings, and the competitive landscapeQualifications The successful candidate should have:5+ years of product marketing or strategy experience with enterprise services or software productsDemonstrated knowledge of the media agency, advertising and marketing technology, and data ecosystemsAbility to quickly develop a comprehensive understanding of and perspective on new concepts and products, inclusive of both high-level strategy and tactical go-to-market detailsExpert ability, interest, and experience distilling complex topics for cross-functional and senior leadership audiences into persuasive narratives in the form of both written documents and presentationsStrong collaboration, project management, and market research skillsAdditional Information Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.All your information will be kept confidential according to EEO guidelines.
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