Penn Foster
Director, Portfolio Product Marketing
Penn Foster, Katy, Texas, United States, 77494
DTN is a global leader providing insights and analytics to our customers to feed, fuel, and protect the world. We help people make critical business decisions that impact the agriculture, oil and gas, trading, and weather industries.
Before applying for this role, please read the following information about this opportunity found below.It’s a difference you’ve likely felt without even knowing it. From the food on your plate to the gas in your car to the last flight you took, chances are a DTN customer made it possible. And that’s just for starters. That’s why we say, “When our customers prosper, we all win.” Job Description: DTN Are you passionate about transforming industries through cutting-edge data-driven solutions? Do you thrive in an environment where innovation is at the core of everything we do? If so, we invite you to be part of DTN, a trailblazing company at the forefront of revolutionizing how data empowers Agriculture, Energy, and Weather dependent businesses around the world. At DTN, we are redefining the way industries harness data to make critical decisions, optimize operations, and seize opportunities. As a leading provider of actionable insights and intelligence, we empower our clients with real-time information, advanced analytics, and predictive tools that propel them ahead of their competition. If you are eager to be part of a dynamic team, driving innovation, and shaping the future of data-driven solutions, look no further. DTN offers a unique and exciting work environment where your talents will be nurtured and your contributions valued. Role Summary: DTN is seeking Directors of Product Marketing with exceptional tracks record of success and leadership to help lead the company through its next phase of profitable growth. This is not your typical Product Marketing role. At DTN, you will work within one of our product portfolios (Agriculture, Energy/Refined Fuels, or Weather and Climate Intelligence) to develop and execute a comprehensive market development and go-to-market strategy that positions a DTN portfolio for both near-term and long-term growth. Responsibilities:
Develop and execute pragmatic go-to-market plans for a vertical product portfolio using a consistent, structured, data-driven approach for market analysis, competitive differentiation, and targeted value messagingConduct Market Research including:
Market Sizing (TAM, SAM, SOM)Segmentation (ICP, Persona)Competitive AnalysisProduct Market Fit
Specify and continually refine product value propositions, positioning, and messagingDevelop selling and value messages and derivative sales assetsDevelop and manage selling motions for portfolio offersCompile and analyze sales team and prospect feedback as voice of marketCompile and analyze support team and customer feedback as voice of customerCreate and manage customer and industry stakeholder communitiesDeploy metrics and KPIs to measure the effectiveness of go-to-market processes and drive continuous improvementWork closely with Product Management teams to ensure portfolio and product positioning are aligned with product strategyCollaborate with Sales and Marketing teams to develop product & solution targets, go-to-market strategies, and drive product adoptionDeliver existing, adjacent, and new market penetration analysisDevelop and market-test the value propositions of potential new initiatives utilizing DTN design sprint resources and methodologyDirect refinement of design sprints to hone messaging and definition of new minimum viable productsRecommend high-potential innovations and initiatives for DTN investment considerationBackground and Experience:
Experience leading and scaling product marketing in a high-growth, multi-product B2B SaaS organization that has grown organically & through M&A ($50M+ revenue)Strong understanding of SaaS products and the ability to apply market trends and customer insights to drive go-to-market strategy10 years of experience in Weather, Agribusiness, or Energy/Refined Fuels is strongly preferredExperience in a fast-paced Private Equity environmentProven track record of delivering successful market launches and achieving business goalsExcellent communication, presentation, and interpersonal skills, with the ability to work with and build relationships at all levels of the organization and with customersStrong analytical and problem-solving skills, with the ability to analyze complex data and make strategic decisionsProven experience in implementing product marketing best practicesExpert-level understanding of market analysis, customer segmentation, and competitive analysis methodologiesLocation:
Open to remote candidatesWhile DTN is a global company operating in many time zones, this role will be collaborating with team members mostly in US Central time zoneExpect up to 15% travel for onsite meetings and eventsWhy DTN?OUR VISION: To be the independent, trusted source of insights to our customers who feed, protect, and fuel the world.OUR MISSION: Empower our customers with intelligent and actionable insights that exceed their expectations and enable their success on a daily basis.OUR VALUES: Customer-Focused, Forward-Thinking, People-Centric, Solution-OrientedWe have great benefits at DTN – apply today to find out more!At DTN, we are an equal opportunity employer. Come join us as we help feed, fuel, and protect the world! ** DTN is an Equal Opportunity Employer Minorities/Women/Veterans/Disabled#J-18808-Ljbffr
Before applying for this role, please read the following information about this opportunity found below.It’s a difference you’ve likely felt without even knowing it. From the food on your plate to the gas in your car to the last flight you took, chances are a DTN customer made it possible. And that’s just for starters. That’s why we say, “When our customers prosper, we all win.” Job Description: DTN Are you passionate about transforming industries through cutting-edge data-driven solutions? Do you thrive in an environment where innovation is at the core of everything we do? If so, we invite you to be part of DTN, a trailblazing company at the forefront of revolutionizing how data empowers Agriculture, Energy, and Weather dependent businesses around the world. At DTN, we are redefining the way industries harness data to make critical decisions, optimize operations, and seize opportunities. As a leading provider of actionable insights and intelligence, we empower our clients with real-time information, advanced analytics, and predictive tools that propel them ahead of their competition. If you are eager to be part of a dynamic team, driving innovation, and shaping the future of data-driven solutions, look no further. DTN offers a unique and exciting work environment where your talents will be nurtured and your contributions valued. Role Summary: DTN is seeking Directors of Product Marketing with exceptional tracks record of success and leadership to help lead the company through its next phase of profitable growth. This is not your typical Product Marketing role. At DTN, you will work within one of our product portfolios (Agriculture, Energy/Refined Fuels, or Weather and Climate Intelligence) to develop and execute a comprehensive market development and go-to-market strategy that positions a DTN portfolio for both near-term and long-term growth. Responsibilities:
Develop and execute pragmatic go-to-market plans for a vertical product portfolio using a consistent, structured, data-driven approach for market analysis, competitive differentiation, and targeted value messagingConduct Market Research including:
Market Sizing (TAM, SAM, SOM)Segmentation (ICP, Persona)Competitive AnalysisProduct Market Fit
Specify and continually refine product value propositions, positioning, and messagingDevelop selling and value messages and derivative sales assetsDevelop and manage selling motions for portfolio offersCompile and analyze sales team and prospect feedback as voice of marketCompile and analyze support team and customer feedback as voice of customerCreate and manage customer and industry stakeholder communitiesDeploy metrics and KPIs to measure the effectiveness of go-to-market processes and drive continuous improvementWork closely with Product Management teams to ensure portfolio and product positioning are aligned with product strategyCollaborate with Sales and Marketing teams to develop product & solution targets, go-to-market strategies, and drive product adoptionDeliver existing, adjacent, and new market penetration analysisDevelop and market-test the value propositions of potential new initiatives utilizing DTN design sprint resources and methodologyDirect refinement of design sprints to hone messaging and definition of new minimum viable productsRecommend high-potential innovations and initiatives for DTN investment considerationBackground and Experience:
Experience leading and scaling product marketing in a high-growth, multi-product B2B SaaS organization that has grown organically & through M&A ($50M+ revenue)Strong understanding of SaaS products and the ability to apply market trends and customer insights to drive go-to-market strategy10 years of experience in Weather, Agribusiness, or Energy/Refined Fuels is strongly preferredExperience in a fast-paced Private Equity environmentProven track record of delivering successful market launches and achieving business goalsExcellent communication, presentation, and interpersonal skills, with the ability to work with and build relationships at all levels of the organization and with customersStrong analytical and problem-solving skills, with the ability to analyze complex data and make strategic decisionsProven experience in implementing product marketing best practicesExpert-level understanding of market analysis, customer segmentation, and competitive analysis methodologiesLocation:
Open to remote candidatesWhile DTN is a global company operating in many time zones, this role will be collaborating with team members mostly in US Central time zoneExpect up to 15% travel for onsite meetings and eventsWhy DTN?OUR VISION: To be the independent, trusted source of insights to our customers who feed, protect, and fuel the world.OUR MISSION: Empower our customers with intelligent and actionable insights that exceed their expectations and enable their success on a daily basis.OUR VALUES: Customer-Focused, Forward-Thinking, People-Centric, Solution-OrientedWe have great benefits at DTN – apply today to find out more!At DTN, we are an equal opportunity employer. Come join us as we help feed, fuel, and protect the world! ** DTN is an Equal Opportunity Employer Minorities/Women/Veterans/Disabled#J-18808-Ljbffr