gpac
Marketing Executive
gpac, Nutley, New Jersey, us, 07110
Job Description
Job Title: Insurance Marketing Executive
Location:
[Specify Location]
Department:
Marketing
Reports to:
Marketing Manager/Director
Job Overview:
The Insurance Marketing Executive is responsible for developing and implementing marketing strategies to promote insurance products and services. This role involves creating marketing campaigns, managing customer relationships, and working closely with sales teams to achieve business goals. The ideal candidate will have a strong understanding of the insurance industry, excellent communication skills, and a creative approach to problem-solving.
Key Responsibilities:Marketing Strategy and Planning:Develop and implement comprehensive marketing strategies to promote insurance products.Conduct market research to identify target audiences and understand their needs and preferences.Analyze market trends, competitor activities, and customer feedback to refine marketing strategies.
Campaign Management:Plan, execute, and manage marketing campaigns across various channels, including digital, print, and social media.Coordinate with internal teams and external agencies to create compelling marketing materials.Monitor and evaluate the effectiveness of marketing campaigns, adjusting strategies as needed.
Customer Relationship Management:Build and maintain strong relationships with customers, brokers, and partners.Provide support and information to customers regarding insurance products and services.Develop loyalty programs and initiatives to enhance customer retention.
Sales Support:Collaborate with sales teams to develop and implement sales strategies and promotional activities.Provide marketing support for sales presentations, proposals, and events.Generate and qualify leads to support sales objectives.
Content Creation:Create engaging and informative content for various marketing materials, including brochures, newsletters, blog posts, and social media updates.Ensure all content aligns with brand guidelines and regulatory requirements.
Digital Marketing:Manage and optimize the company’s online presence, including the website and social media platforms.Utilize SEO, SEM, and other digital marketing techniques to drive traffic and generate leads.Analyze website and social media metrics to improve online engagement and performance.
Event Management:Plan and coordinate marketing events, such as trade shows, seminars, and webinars.Represent the company at industry events and networking opportunities.
Reporting and Analysis:Track and report on marketing activities, performance, and ROI.Prepare regular reports for management, highlighting key insights and recommendations.
Qualifications:Bachelor’s degree in Marketing, Business Administration, or a related field.Proven experience in marketing, preferably within the insurance industry.Strong understanding of marketing principles and techniques.Excellent written and verbal communication skills.Proficiency in digital marketing tools and platforms.Ability to analyze data and make informed decisions.Creative thinker with strong problem-solving skills.Ability to work independently and as part of a team.Strong organizational and project management skills.Preferred Qualifications:
Experience with CRM software and marketing automation tools.Knowledge of insurance products and regulatory requirements.Professional certification in marketing or insurance (e.g., Chartered Marketer, Certified Insurance Counselor).Working Conditions:
Full-time position, typically Monday to Friday.Occasional travel may be required for events and client meetings.Office-based role with potential for remote work depending on company policy.
Application Process:
Interested candidates should submit their resume to Ebony.everette@gogpac.com
All qualified applicants will receive consideration without regard to race, age, color, sex (including pregnancy), religion, national origin, disability, sexual orientation, gender identity, marital status, military status, genetic information, or any other status protected by applicable laws or regulations. GPAC (Growing People and Companies) is an award-winning search firm specializing in placing quality professionals within multiple industries across the United States since 1990. We are extremely competitive, client-focused and realize that our value is in our ability to deliver the right solutions at the right time.
Job Title: Insurance Marketing Executive
Location:
[Specify Location]
Department:
Marketing
Reports to:
Marketing Manager/Director
Job Overview:
The Insurance Marketing Executive is responsible for developing and implementing marketing strategies to promote insurance products and services. This role involves creating marketing campaigns, managing customer relationships, and working closely with sales teams to achieve business goals. The ideal candidate will have a strong understanding of the insurance industry, excellent communication skills, and a creative approach to problem-solving.
Key Responsibilities:Marketing Strategy and Planning:Develop and implement comprehensive marketing strategies to promote insurance products.Conduct market research to identify target audiences and understand their needs and preferences.Analyze market trends, competitor activities, and customer feedback to refine marketing strategies.
Campaign Management:Plan, execute, and manage marketing campaigns across various channels, including digital, print, and social media.Coordinate with internal teams and external agencies to create compelling marketing materials.Monitor and evaluate the effectiveness of marketing campaigns, adjusting strategies as needed.
Customer Relationship Management:Build and maintain strong relationships with customers, brokers, and partners.Provide support and information to customers regarding insurance products and services.Develop loyalty programs and initiatives to enhance customer retention.
Sales Support:Collaborate with sales teams to develop and implement sales strategies and promotional activities.Provide marketing support for sales presentations, proposals, and events.Generate and qualify leads to support sales objectives.
Content Creation:Create engaging and informative content for various marketing materials, including brochures, newsletters, blog posts, and social media updates.Ensure all content aligns with brand guidelines and regulatory requirements.
Digital Marketing:Manage and optimize the company’s online presence, including the website and social media platforms.Utilize SEO, SEM, and other digital marketing techniques to drive traffic and generate leads.Analyze website and social media metrics to improve online engagement and performance.
Event Management:Plan and coordinate marketing events, such as trade shows, seminars, and webinars.Represent the company at industry events and networking opportunities.
Reporting and Analysis:Track and report on marketing activities, performance, and ROI.Prepare regular reports for management, highlighting key insights and recommendations.
Qualifications:Bachelor’s degree in Marketing, Business Administration, or a related field.Proven experience in marketing, preferably within the insurance industry.Strong understanding of marketing principles and techniques.Excellent written and verbal communication skills.Proficiency in digital marketing tools and platforms.Ability to analyze data and make informed decisions.Creative thinker with strong problem-solving skills.Ability to work independently and as part of a team.Strong organizational and project management skills.Preferred Qualifications:
Experience with CRM software and marketing automation tools.Knowledge of insurance products and regulatory requirements.Professional certification in marketing or insurance (e.g., Chartered Marketer, Certified Insurance Counselor).Working Conditions:
Full-time position, typically Monday to Friday.Occasional travel may be required for events and client meetings.Office-based role with potential for remote work depending on company policy.
Application Process:
Interested candidates should submit their resume to Ebony.everette@gogpac.com
All qualified applicants will receive consideration without regard to race, age, color, sex (including pregnancy), religion, national origin, disability, sexual orientation, gender identity, marital status, military status, genetic information, or any other status protected by applicable laws or regulations. GPAC (Growing People and Companies) is an award-winning search firm specializing in placing quality professionals within multiple industries across the United States since 1990. We are extremely competitive, client-focused and realize that our value is in our ability to deliver the right solutions at the right time.