Danaher Corporation
Product Marketing Manager, Brand
Danaher Corporation, Chicago, Illinois, United States, 60290
The Product Marketing Manager, Brand at Phenomenex is responsible for planning, communicating, and implementing strategic demand and revenue generation campaigns for core brands and market-agnostic campaigns for Phenomenex. This includes maintaining consistent branding, developing marketing strategies for key products, and sustaining growth on these campaigns.
Major Responsibilities
Drive brand awareness and market visibility for key Phenomenex brands (LC, GC, SP, ACC) through transformative marketing-based campaigns that include digital, advertising, webinars, events, public relations, and trade shows.
Produce creative, engaging content while ensuring adherence and cohesion to portfolio’s overall brand strategy, identity, and messaging.
Develop and implement advertising and Lead Management projects to strengthen sales funnel.
Support and manage general education series and general campaigns developed during growth planning.
Collaborate with cross functional marketing and sales teams to develop and deploy campaigns.
Education:
Bachelor’s degree in the life sciences or marketing required; MBA is a plus.
Essential Experience:
Minimum of 3 years of professional experience in sales, product marketing, or product management, preferably in a life science, healthcare or biotechnology company.
Experience developing agile and comprehensive go-to-market (GTM) marketing campaigns for new and existing product lines.
Demonstrated experience in CRM segmentation utilization and data-driven marketing and analytics.
Experience in technical or copywriting.
The salary range for this role is $65,000 - $90,000. This is the range that we in good faith believe is the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range. This range may be modified in the future.
This job is also eligible for bonus/incentive pay.
We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.
At Danaher we bring together science, technology and operational capabilities to accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life. Our global teams are pioneering what’s next across Life Sciences, Diagnostics, Biotechnology and beyond. For more information, visit www.danaher.com.
Danaher Corporation and all Danaher Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.
The EEO posters are available here (https://www.dol.gov/agencies/ofccp/posters) .
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us at applyassistance@danaher.com to request accommodation.
Major Responsibilities
Drive brand awareness and market visibility for key Phenomenex brands (LC, GC, SP, ACC) through transformative marketing-based campaigns that include digital, advertising, webinars, events, public relations, and trade shows.
Produce creative, engaging content while ensuring adherence and cohesion to portfolio’s overall brand strategy, identity, and messaging.
Develop and implement advertising and Lead Management projects to strengthen sales funnel.
Support and manage general education series and general campaigns developed during growth planning.
Collaborate with cross functional marketing and sales teams to develop and deploy campaigns.
Education:
Bachelor’s degree in the life sciences or marketing required; MBA is a plus.
Essential Experience:
Minimum of 3 years of professional experience in sales, product marketing, or product management, preferably in a life science, healthcare or biotechnology company.
Experience developing agile and comprehensive go-to-market (GTM) marketing campaigns for new and existing product lines.
Demonstrated experience in CRM segmentation utilization and data-driven marketing and analytics.
Experience in technical or copywriting.
The salary range for this role is $65,000 - $90,000. This is the range that we in good faith believe is the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range. This range may be modified in the future.
This job is also eligible for bonus/incentive pay.
We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.
At Danaher we bring together science, technology and operational capabilities to accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life. Our global teams are pioneering what’s next across Life Sciences, Diagnostics, Biotechnology and beyond. For more information, visit www.danaher.com.
Danaher Corporation and all Danaher Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.
The EEO posters are available here (https://www.dol.gov/agencies/ofccp/posters) .
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us at applyassistance@danaher.com to request accommodation.