Insight Housing LLC
Digital Marketing Specialist
Insight Housing LLC, Berkeley, California, United States, 94709
Description
Benefits:Free Dental & Vision19 Paid Holidays - Including 4 Mental Health Days (23 Paid Holidays in 2024!)15 Vacation days & 10 Sick Days AnnuallyRetirement Plan with a matchPaid Training10-year anniversary sabbaticalFlexible Spending AccountsProfessional Development AllowancePaid Parental Leave benefitDiscounted Pet InsuranceAffordable Health Insurance (50% dependent coverage paid by employer)and many more!Company Overview
For more than 50 years, Insight Housing has provided a comprehensive range of housing, food, and support services to help those in need move from homelessness into a safe and affordable home of their own. We serve in seven counties in the Bay Area - Alameda, San Francisco, Contra Costa, Solano, Sacramento, San Joaquin, and Amador County. We are proud of our team members who are very dedicated to our mission of ensuring everyone in our community has a home through supportive, equitable, and sustainable housing solutions.
Position Summary
The Digital Marketing Specialist will schedule and manage content across all digital marketing platforms as well as track relevant analytics to help the Philanthropy team optimize its multi-channel campaigns. This role requires both strong creative design skills and an understanding of digital marketing tools and strategies.
The Digital Marketing Specialist is a member of Insight Housing's Philanthropy team, which promotes the work of the organization through branding, messaging, and fundraising campaigns and efforts.
Essential Duties and Responsibilities
Social Media (35%)
Actively manage the organization's social media accounts, ensuring content is current and relevant to Insight Housing audiences.Apply knowledge about current events and social media platform algorithms and trends to increase responsiveness toward calls-to-action.Track social media metrics and link their analyses to philanthropy team goals.Content (35%)
Work with program staff to gather day-to-day stories and successes from program participants and staff.Coordinate sessions with photographers, videographers, and staff to build the content library.Implement a digital asset management system.Email Marketing (10%)
Execute email marketing campaigns with a focus on visual design.Implement strategies to increase open rates and number of subscribers.Monitor analytics and make iterative improvements.Website (10%)
Proactively update the website with organizational news, events, job postings, photos, and other relevant content.Manage website pop-ups and calls-to-action to align with organizational and philanthropic goals.Measure web analytics to optimize content, traffic and site performanceAdvertising (5%)
Implement a basic and cost-effective digital advertising strategy.Maintain a monthly report to assess effectiveness of paid advertising efforts.General:
Assist with the graphic design and review of direct mail, annual reports, and other philanthropy team marketing collateral.Manage marketing and communications vendor contracts.Drive own or agency vehicle to various sites as required; documenting and reporting mileage according to agency procedures, so that services can be provided in a timely manner; comply with agency driving policy at all times.Participate in promoting a safe, healthy, and clean working environment consistent with agency's health and safety practices.Attend and participate in all meetings and trainings as assigned.Complete and submit timesheets in a timely and accurate manner.Work within the framework of Insight Housing's Code of Conduct.Perform other tasks as assigned.Qualifications, Skills, and Abilities
Bachelor's degree in journalism, marketing, communications or equivalent combination of education, training, and experience.2-3 years' experience in digital marketing or a related field.Commitment to serving individuals experiencing homelessness, alcohol and drug dependency, and other mental health issues and to trauma-informed approach to care of individuals.Proficiency in Microsoft Office Suite and Adobe Creative Suite or Canva. Expertise in HubSpot, Google Analytics, Google Ads, and Meta products. Working knowledge of Salesforce.Excellent project management skills; ability to balance multiple projects and meet deadlines.Ability to think creatively and propose innovative solutions.Ability to interact in a supportive and professional manner with staff and clients of diverse cultural and economic backgrounds.Ability to provide good customer service.Capable of working independently and as part of a team.Excellent verbal and written communication skills.Good interpersonal skills with a can do and flexible attitude.Ability to work with minimal supervision, multitask, maintain confidentiality and appropriate professional boundaries, and meet deadlines.Ability to maintain professional conduct, attitude, and appearance at all times.Special Requirements
This position requires occasional driving. A valid California driver license, reliable personal vehicle, current personal auto insurance as required by law, and an MVR sufficient to obtain and reasonably maintain insurability under agency auto liability policies.Must be able to receive and maintain criminal records clearance.Physical Requirements
Regularly required to use hands and fingers to handle, feel, or operate objects, tools or controls, and reach with hands and arms.Frequently required to stand, walk, sit, climb stairs, talk, hear, and see clearly.May be occasionally required to stoop, kneel, or crouch.May be required to lift or move up to 10 lbs.
We are extremely proud of our diverse team and welcome all qualified applicants regardless of race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Compensation: $31.25-$40.86/hour DOEE
Benefits:Free Dental & Vision19 Paid Holidays - Including 4 Mental Health Days (23 Paid Holidays in 2024!)15 Vacation days & 10 Sick Days AnnuallyRetirement Plan with a matchPaid Training10-year anniversary sabbaticalFlexible Spending AccountsProfessional Development AllowancePaid Parental Leave benefitDiscounted Pet InsuranceAffordable Health Insurance (50% dependent coverage paid by employer)and many more!Company Overview
For more than 50 years, Insight Housing has provided a comprehensive range of housing, food, and support services to help those in need move from homelessness into a safe and affordable home of their own. We serve in seven counties in the Bay Area - Alameda, San Francisco, Contra Costa, Solano, Sacramento, San Joaquin, and Amador County. We are proud of our team members who are very dedicated to our mission of ensuring everyone in our community has a home through supportive, equitable, and sustainable housing solutions.
Position Summary
The Digital Marketing Specialist will schedule and manage content across all digital marketing platforms as well as track relevant analytics to help the Philanthropy team optimize its multi-channel campaigns. This role requires both strong creative design skills and an understanding of digital marketing tools and strategies.
The Digital Marketing Specialist is a member of Insight Housing's Philanthropy team, which promotes the work of the organization through branding, messaging, and fundraising campaigns and efforts.
Essential Duties and Responsibilities
Social Media (35%)
Actively manage the organization's social media accounts, ensuring content is current and relevant to Insight Housing audiences.Apply knowledge about current events and social media platform algorithms and trends to increase responsiveness toward calls-to-action.Track social media metrics and link their analyses to philanthropy team goals.Content (35%)
Work with program staff to gather day-to-day stories and successes from program participants and staff.Coordinate sessions with photographers, videographers, and staff to build the content library.Implement a digital asset management system.Email Marketing (10%)
Execute email marketing campaigns with a focus on visual design.Implement strategies to increase open rates and number of subscribers.Monitor analytics and make iterative improvements.Website (10%)
Proactively update the website with organizational news, events, job postings, photos, and other relevant content.Manage website pop-ups and calls-to-action to align with organizational and philanthropic goals.Measure web analytics to optimize content, traffic and site performanceAdvertising (5%)
Implement a basic and cost-effective digital advertising strategy.Maintain a monthly report to assess effectiveness of paid advertising efforts.General:
Assist with the graphic design and review of direct mail, annual reports, and other philanthropy team marketing collateral.Manage marketing and communications vendor contracts.Drive own or agency vehicle to various sites as required; documenting and reporting mileage according to agency procedures, so that services can be provided in a timely manner; comply with agency driving policy at all times.Participate in promoting a safe, healthy, and clean working environment consistent with agency's health and safety practices.Attend and participate in all meetings and trainings as assigned.Complete and submit timesheets in a timely and accurate manner.Work within the framework of Insight Housing's Code of Conduct.Perform other tasks as assigned.Qualifications, Skills, and Abilities
Bachelor's degree in journalism, marketing, communications or equivalent combination of education, training, and experience.2-3 years' experience in digital marketing or a related field.Commitment to serving individuals experiencing homelessness, alcohol and drug dependency, and other mental health issues and to trauma-informed approach to care of individuals.Proficiency in Microsoft Office Suite and Adobe Creative Suite or Canva. Expertise in HubSpot, Google Analytics, Google Ads, and Meta products. Working knowledge of Salesforce.Excellent project management skills; ability to balance multiple projects and meet deadlines.Ability to think creatively and propose innovative solutions.Ability to interact in a supportive and professional manner with staff and clients of diverse cultural and economic backgrounds.Ability to provide good customer service.Capable of working independently and as part of a team.Excellent verbal and written communication skills.Good interpersonal skills with a can do and flexible attitude.Ability to work with minimal supervision, multitask, maintain confidentiality and appropriate professional boundaries, and meet deadlines.Ability to maintain professional conduct, attitude, and appearance at all times.Special Requirements
This position requires occasional driving. A valid California driver license, reliable personal vehicle, current personal auto insurance as required by law, and an MVR sufficient to obtain and reasonably maintain insurability under agency auto liability policies.Must be able to receive and maintain criminal records clearance.Physical Requirements
Regularly required to use hands and fingers to handle, feel, or operate objects, tools or controls, and reach with hands and arms.Frequently required to stand, walk, sit, climb stairs, talk, hear, and see clearly.May be occasionally required to stoop, kneel, or crouch.May be required to lift or move up to 10 lbs.
We are extremely proud of our diverse team and welcome all qualified applicants regardless of race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Compensation: $31.25-$40.86/hour DOEE