Akraya
Marketing Manager III:
Akraya, Atlanta, Georgia, United States, 30383
Primary Skills: Event Promotion, Lead Generation, Campaign Management, Data Analysis, Marketing AutomationDuration: 6 Months (Possible Extension)Contract Type: W2 OnlyLocation: Atlanta, GA (#LI-Hybrid Role)Pay Rate: $55-60/hr on W2 basis“Grow Your Skills by Working with Industry Leaders”JOB RESPONSIBILITIES:
Lead the development and management of promotional campaigns for events, balancing creativity, and strategic targeting across multiple channels (Email, SMS, IPD, etc.).Collaborate with cross-functional teams (Web, Social, PR, Sales, Ops) to ensure seamless execution of event promotion plans.Oversee the creation of event promotion toolkits and playbooks to scale practices and facilitate flawless execution.Coordinate with Sales and Ops to ensure comprehensive lead management and follow-up.Utilize data analytics to continuously optimize campaign strategies, focusing on the quality of MQLs and conversion rate enhancements.
JOB REQUIREMENTS:
You have 5+ years hands-on experience in event promotion, Lead Generation, and/or demand generation, developing winning data driven strategies.You are highly collaborative in your approach with partnering effectively with many different internal and external stakeholders, including Web, Paid Media, Sales, and external agency teams.You possess some knowledge of best practices in event promotion, sales outreach, B2B marketing automation, demand generation, and rules-based lead nurturing.You have experience with managing pipeline generation, lead scoring, and managing integrated campaigns from concept to ROI analysis.You are relentlessly data driven; focus on funnel optimization and optimization of the sales and marketing process.You have a competitive spirit with a strong bias for action for constant rapid testing, learning, and iterating and have proven examples of how you have used this to deliver meaningful results.You are a self-starter and thrive when building something new, including initiating and leading efforts, projects, and programs.You are extremely organized, dependable and a stickler for the details.You are flexible and adaptive to change with the ability to multitask in a fast-paced environment.You have prior software industry experience with B2B marketing; experience with SaaS based marketing solutions a plus
ABOUT AKRAYA"Akraya is an award-winning IT staffing firm consistently recognized for our commitment to excellence and a positive work environment. Voted the #1 Best Place to Work in Silicon Valley (2023) and a Glassdoor Best Places to Work (2023 & 2022), Akraya prioritizes a culture of inclusivity and fosters a sense of belonging for all team members. We are staffing solutions providers for Fortune 100 companies, and our industry recognitions solidify our leadership position in the IT staffing space. Let us lead you to your dream career, join Akraya today! "
Lead the development and management of promotional campaigns for events, balancing creativity, and strategic targeting across multiple channels (Email, SMS, IPD, etc.).Collaborate with cross-functional teams (Web, Social, PR, Sales, Ops) to ensure seamless execution of event promotion plans.Oversee the creation of event promotion toolkits and playbooks to scale practices and facilitate flawless execution.Coordinate with Sales and Ops to ensure comprehensive lead management and follow-up.Utilize data analytics to continuously optimize campaign strategies, focusing on the quality of MQLs and conversion rate enhancements.
JOB REQUIREMENTS:
You have 5+ years hands-on experience in event promotion, Lead Generation, and/or demand generation, developing winning data driven strategies.You are highly collaborative in your approach with partnering effectively with many different internal and external stakeholders, including Web, Paid Media, Sales, and external agency teams.You possess some knowledge of best practices in event promotion, sales outreach, B2B marketing automation, demand generation, and rules-based lead nurturing.You have experience with managing pipeline generation, lead scoring, and managing integrated campaigns from concept to ROI analysis.You are relentlessly data driven; focus on funnel optimization and optimization of the sales and marketing process.You have a competitive spirit with a strong bias for action for constant rapid testing, learning, and iterating and have proven examples of how you have used this to deliver meaningful results.You are a self-starter and thrive when building something new, including initiating and leading efforts, projects, and programs.You are extremely organized, dependable and a stickler for the details.You are flexible and adaptive to change with the ability to multitask in a fast-paced environment.You have prior software industry experience with B2B marketing; experience with SaaS based marketing solutions a plus
ABOUT AKRAYA"Akraya is an award-winning IT staffing firm consistently recognized for our commitment to excellence and a positive work environment. Voted the #1 Best Place to Work in Silicon Valley (2023) and a Glassdoor Best Places to Work (2023 & 2022), Akraya prioritizes a culture of inclusivity and fosters a sense of belonging for all team members. We are staffing solutions providers for Fortune 100 companies, and our industry recognitions solidify our leadership position in the IT staffing space. Let us lead you to your dream career, join Akraya today! "