Tatari
Content Marketing Manager
Tatari, San Francisco, California, United States, 94199
Tatari is on a mission to revolutionize TV advertising. We work with some of your favorite disruptor brands-like Calm, Vuori, Rocket Money, and hundreds more-to grow their business using linear and streaming TV ads. Our platform combines sophisticated media buying with proprietary analytics to turn TV advertising into an automated, digital-like experience. Our technology and services are pushing the industry forward, enabling businesses of any size to advertise on TV.
Named one of the 16 Hottest Ad Tech Companies by Business Insider and Best Places to Work by Inc. Magazine, Tatari is experiencing rapid growth. Our executive team is comprised of former founders and senior leaders at fast-rising startups like Shazam, TrueCar, AdapTV, and LiveRail and larger, more established tech companies like Amazon, Google, Meta, Microsoft, and Yahoo.
We are looking for a Content Marketing Manager to join our marketing team. The ideal candidate has worked in this role at an ad tech or mar tech company, and has marketed to marketers and/or agencies. We're looking for someone passionate about storytelling who can create compelling content in many forms: written articles, social posts, email campaigns, whitepapers, case studies, stage presentations, videos, and more. We value substance over clicks/leads, so we have a high bar for the quality of content we publish.
Responsibilities:
Develop the foundation for an editorial calendar that supports digital campaigns, earned media, sponsored media, and key themes from our marketing plan.Partner closely with our PR firm, Product Marketing, Data Science, Client Success, and Executive teams to create content that will educate our target audiences and demonstrate Tatari's prowess in the industry.Work with an internal graphic designer and external resources to develop visuals that support complex technical concepts.Serve as our editor-in-chief and ensure we have a consistent tone of voice and writing style.Manage PR firm and agency partners from ideation through execution when needed.Lead multiple projects simultaneously in a fast-paced and time-sensitive environment, ensuring projects stay on deadline.Analyze content performance metrics and refine strategies to improve engagement and reach.Stay current with industry trends and incorporate best practices into content strategies.Qualifications:
3-5+ years of content marketing experience in the advertising or marketing technology industry, preferably in B2B Software.Highly strategic, creatively minded, and results-oriented marketer with a proven track record in content development and using various distribution channels.Strong ability to translate product insights, cultural trends, and data analysis into unique narratives.Ability to extract insights from multiple data sources and make informed decisions that balance the art and science required to create compelling content.Experience working with graphic designers, motion graphics artists, animators, and video editors.Basic knowledge of SEO and how to implement best practices into website and blog content.Excellent communication and interpersonal skills, with the ability to work collaboratively across teams.Proficiency in content management systems (CMS) and marketing automation tools.Experience with video content creation and understanding of multimedia storytelling.Benefits:
Competitive salary ($125-175K/annually)Equity compensation100% health insurance premium coverage for you and your dependentsUnlimited PTO and sick daysSnacks, drinks, and catered lunches at the officeTeam building events$1000 annual continued education benefit$500 WFH reimbursement$125 pre-tax monthly stipend to spend on whatever you wantAnnual mental health awareness app reimbursementFSA and commuter benefitsMonthly Company Wellness Day OffHybrid RTO (currently 2 days in office). This is an in-office position
At Tatari, we believe in the importance of cultivating teams with diverse backgrounds and offering equal opportunities to all. We strive to create a welcoming, inclusive environment where every team member feels valued and diversity is celebrated.
#LI-HYBRID
Named one of the 16 Hottest Ad Tech Companies by Business Insider and Best Places to Work by Inc. Magazine, Tatari is experiencing rapid growth. Our executive team is comprised of former founders and senior leaders at fast-rising startups like Shazam, TrueCar, AdapTV, and LiveRail and larger, more established tech companies like Amazon, Google, Meta, Microsoft, and Yahoo.
We are looking for a Content Marketing Manager to join our marketing team. The ideal candidate has worked in this role at an ad tech or mar tech company, and has marketed to marketers and/or agencies. We're looking for someone passionate about storytelling who can create compelling content in many forms: written articles, social posts, email campaigns, whitepapers, case studies, stage presentations, videos, and more. We value substance over clicks/leads, so we have a high bar for the quality of content we publish.
Responsibilities:
Develop the foundation for an editorial calendar that supports digital campaigns, earned media, sponsored media, and key themes from our marketing plan.Partner closely with our PR firm, Product Marketing, Data Science, Client Success, and Executive teams to create content that will educate our target audiences and demonstrate Tatari's prowess in the industry.Work with an internal graphic designer and external resources to develop visuals that support complex technical concepts.Serve as our editor-in-chief and ensure we have a consistent tone of voice and writing style.Manage PR firm and agency partners from ideation through execution when needed.Lead multiple projects simultaneously in a fast-paced and time-sensitive environment, ensuring projects stay on deadline.Analyze content performance metrics and refine strategies to improve engagement and reach.Stay current with industry trends and incorporate best practices into content strategies.Qualifications:
3-5+ years of content marketing experience in the advertising or marketing technology industry, preferably in B2B Software.Highly strategic, creatively minded, and results-oriented marketer with a proven track record in content development and using various distribution channels.Strong ability to translate product insights, cultural trends, and data analysis into unique narratives.Ability to extract insights from multiple data sources and make informed decisions that balance the art and science required to create compelling content.Experience working with graphic designers, motion graphics artists, animators, and video editors.Basic knowledge of SEO and how to implement best practices into website and blog content.Excellent communication and interpersonal skills, with the ability to work collaboratively across teams.Proficiency in content management systems (CMS) and marketing automation tools.Experience with video content creation and understanding of multimedia storytelling.Benefits:
Competitive salary ($125-175K/annually)Equity compensation100% health insurance premium coverage for you and your dependentsUnlimited PTO and sick daysSnacks, drinks, and catered lunches at the officeTeam building events$1000 annual continued education benefit$500 WFH reimbursement$125 pre-tax monthly stipend to spend on whatever you wantAnnual mental health awareness app reimbursementFSA and commuter benefitsMonthly Company Wellness Day OffHybrid RTO (currently 2 days in office). This is an in-office position
At Tatari, we believe in the importance of cultivating teams with diverse backgrounds and offering equal opportunities to all. We strive to create a welcoming, inclusive environment where every team member feels valued and diversity is celebrated.
#LI-HYBRID