System One
Director of Creative Services- Brand Strategy
System One, Abingdon, Maryland, United States, 21009
DIRECTOR OF CREATIVE SERVICES – BRAND STRATEGY
ALTA IT Services has a direct hire opening for a Director of Creative Services with outstanding brand strategy and interpersonal skills to support a respected childcare company.
This is a hybrid position with 2 days a week onsite in Abingdon, MD.
JOB SUMMARY
The Director of Creative Services is responsible for guiding, developing, and executing creative and branding standards for all company materials, including advertising, marketing, signage, and training materials. As a leader in the Marketing department, the Director of Creative Services drives the development of materials and programs that help differentiate the corporate brand while driving increased brand affinity and growth.
This position reports directly to the Vice President of Marketing. This is an exempt position and is classified as Director for vacation award purposes.
ESSENTIAL FUNCTIONS
Directly leads the Creative Services team, which currently includes:
Senior Manager Creative Services
Graphic Designer
Copywriter
Content Marketing Specialist
Collaborate with CMO, VP of Marketing, and marketing leadership team to develop and execute marketing initiatives that align with brand standards and meet the vision of the executive leadership team.
Ensures all marketing materials and communications across the department comply, align with, and advance the brand across all mediums.
Provide strategic insights and creative oversight for key creative functions, including:
Print graphic design services, including mechanicals and pre-press, and production support, including proofing and press checks.
Online design for banner advertising, website, and landing pages
Presentation design and support
Advertising copywriting
Multi-media content development
Along with the Marketing Leadership team, analyze the outcomes of marketing efforts and propose recommendations.
Advises on the development and refinement of the brand voice and best practices while simultaneously evaluating opportunities for growth or thoughtful divergence.
In partnership with the Marketing Department leadership team, co-develops and refines customer personas, along with relevant marketing implications by persona.
Advise on the selection and management of key agency and freelance partners to execute creative and brand materials.
Manages external vendors and agencies that contribute to brand and creative development and execution.
Provide insights and perspective on key consumer, industry, and marketing trends that will impact the brand’s marketing approach.
Develops, supports, or provides marketing-related training related to brand and creativity for new and existing franchisees, Academy directors, and corporate employees.
Measures effectiveness of creative and brand tools and processes, refining approach based on feedback and metrics.
Provides direct support and counsel on content strategies to both franchise and corporate-owned locations, as needed.
JOB QUALIFICATIONS
Demonstrated creative oversight and/or brand management experience with direct management of in-house team and vendors, preferably with an advertising agency or in-house marketing department.
Exemplary communication and interpersonal skills
Demonstrable experience in leading strategy for and implementing successful confluent marketing campaigns.
Strong team management and communication (written and verbal) skills.
Strong business management experience
Undergraduate degree in marketing, design, mass/multimedia, communications, business, or a related field, or commensurate experience
Demonstratable experience in the development of successful marketing concepts and branding efforts as part of a confluent campaign
Proficient in MS Word, Excel, PowerPoint, and Outlook.
Knowledge of Adobe Creative Suite, as well as web-based protocols (HTML, XML, Flash, Dreamweaver, Director, JavaScript).
5% travel for annual conference. Periodic visits to local offices.
Salary range: Commensurate with experience $120,000 to $130,000 annually, plus benefits.
For consideration, please contact Melissa McNally via mmcnally@altaits.com
#M2
System One, and its subsidiaries including Joulé, ALTA IT Services, CM Access, TPGS, and MOUNTAIN, LTD., are leaders in delivering workforce solutions and integrated services across North America. We help clients get work done more efficiently and economically, without compromising quality. System One not only serves as a valued partner for our clients, but we offer eligible full-time employees health and welfare benefits coverage options including medical, dental, vision, spending accounts, life insurance, voluntary plans, as well as participation in a 401(k) plan.
System One is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, age, national origin, disability, family care or medical leave status, genetic information, veteran status, marital status, or any other characteristic protected by applicable federal, state, or local law.
ALTA IT Services has a direct hire opening for a Director of Creative Services with outstanding brand strategy and interpersonal skills to support a respected childcare company.
This is a hybrid position with 2 days a week onsite in Abingdon, MD.
JOB SUMMARY
The Director of Creative Services is responsible for guiding, developing, and executing creative and branding standards for all company materials, including advertising, marketing, signage, and training materials. As a leader in the Marketing department, the Director of Creative Services drives the development of materials and programs that help differentiate the corporate brand while driving increased brand affinity and growth.
This position reports directly to the Vice President of Marketing. This is an exempt position and is classified as Director for vacation award purposes.
ESSENTIAL FUNCTIONS
Directly leads the Creative Services team, which currently includes:
Senior Manager Creative Services
Graphic Designer
Copywriter
Content Marketing Specialist
Collaborate with CMO, VP of Marketing, and marketing leadership team to develop and execute marketing initiatives that align with brand standards and meet the vision of the executive leadership team.
Ensures all marketing materials and communications across the department comply, align with, and advance the brand across all mediums.
Provide strategic insights and creative oversight for key creative functions, including:
Print graphic design services, including mechanicals and pre-press, and production support, including proofing and press checks.
Online design for banner advertising, website, and landing pages
Presentation design and support
Advertising copywriting
Multi-media content development
Along with the Marketing Leadership team, analyze the outcomes of marketing efforts and propose recommendations.
Advises on the development and refinement of the brand voice and best practices while simultaneously evaluating opportunities for growth or thoughtful divergence.
In partnership with the Marketing Department leadership team, co-develops and refines customer personas, along with relevant marketing implications by persona.
Advise on the selection and management of key agency and freelance partners to execute creative and brand materials.
Manages external vendors and agencies that contribute to brand and creative development and execution.
Provide insights and perspective on key consumer, industry, and marketing trends that will impact the brand’s marketing approach.
Develops, supports, or provides marketing-related training related to brand and creativity for new and existing franchisees, Academy directors, and corporate employees.
Measures effectiveness of creative and brand tools and processes, refining approach based on feedback and metrics.
Provides direct support and counsel on content strategies to both franchise and corporate-owned locations, as needed.
JOB QUALIFICATIONS
Demonstrated creative oversight and/or brand management experience with direct management of in-house team and vendors, preferably with an advertising agency or in-house marketing department.
Exemplary communication and interpersonal skills
Demonstrable experience in leading strategy for and implementing successful confluent marketing campaigns.
Strong team management and communication (written and verbal) skills.
Strong business management experience
Undergraduate degree in marketing, design, mass/multimedia, communications, business, or a related field, or commensurate experience
Demonstratable experience in the development of successful marketing concepts and branding efforts as part of a confluent campaign
Proficient in MS Word, Excel, PowerPoint, and Outlook.
Knowledge of Adobe Creative Suite, as well as web-based protocols (HTML, XML, Flash, Dreamweaver, Director, JavaScript).
5% travel for annual conference. Periodic visits to local offices.
Salary range: Commensurate with experience $120,000 to $130,000 annually, plus benefits.
For consideration, please contact Melissa McNally via mmcnally@altaits.com
#M2
System One, and its subsidiaries including Joulé, ALTA IT Services, CM Access, TPGS, and MOUNTAIN, LTD., are leaders in delivering workforce solutions and integrated services across North America. We help clients get work done more efficiently and economically, without compromising quality. System One not only serves as a valued partner for our clients, but we offer eligible full-time employees health and welfare benefits coverage options including medical, dental, vision, spending accounts, life insurance, voluntary plans, as well as participation in a 401(k) plan.
System One is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, age, national origin, disability, family care or medical leave status, genetic information, veteran status, marital status, or any other characteristic protected by applicable federal, state, or local law.