Westwood One
SVP, Podcasting Sales
Westwood One, New York, New York, us, 10261
Cumulus Media’s Westwood One (WWO), the largest audio network in the U.S., is looking for a
SVP, Podcasting Sales
to lead advertising sales strategy development and execution for our rapidly growing podcast network. The position is based at Westwood One’s offices in New York, reporting directly to the President of Westwood One.
Ensure you read the information regarding this opportunity thoroughly before making an application.In this role, you will be responsible for all aspects of monetization in Westwood One’s podcasting group. Our podcast network is the fastest organically growing podcast network in the country having more than doubled in the past year, with nearly 80 million downloads per month and aggressive growth expectations.The ideal candidate will demonstrate a unique balance of entrepreneurial agility, passion and performance combined with proven skills building and leading a successful sales organization.Responsibilities:Create and execute monetization strategies that align with the rapidly evolving marketplace in advertising sales including direct to consumer, brand and digital advertising with a hybrid model of host read ads and dynamic ad insertionTake the lead in developing of the narrative and educating the market on the benefits of advertising on Westwood One podcasts to drive growth and profitable revenue packaging and presenting our assets for optimal resultsWork collaboratively with the podcast leadership team to provide demand side insights that inform decisions in content acquisition, content development, audience development, data and analytics and moreDirectly manage podcast sales managers in NY and LAPartner with WWO regional EVP’s to leverage the access and acumen of our general market audio sellers in NY, LA, Chicago, Atlanta and Dallas to drive podcast revenueOversee digital ad operations including sales planning and account management to optimize performanceWork with the Cumulus Radio Station Group to unlock network potential from the massive number of local podcasts across the portfolioExplore and develop additional revenue streams across audio on demand platforms including live podcast events, new regional network conceptsCreate and deliver weekly and monthly management reporting on appropriate KPIs including tracking and forecastingManage sales call volume and presentation activity; Initiate, coordinate, and conduct top-notch formal verbal and written sales presentationsMaintain and grow strong relationships with key decision makers across the industry, and represent WWOPN at industry conferences and events in an effective and high profile mannerQualifications:Five to 10 years of digital ad sales leadership, effectively leading and motivating sales teams to achieve targetsAbility to thrive in a fast-paced, entrepreneurial environment combining sales leadership skills with a willingness to roll up your sleeves when necessary to deliver resultsAbility to develop cogent sales strategy and solid execution plan to achieve goalsAbility to create and deliver compelling narratives with facile storytelling and the effective use of data and analyticsAbility to operate in a matrixed organization and collaborate across functional teams to deliver resultsStrong communication and negotiation skillsStrong relationships at agencies and brands, and working knowledge of accounts, planning teams and planning cyclesFluency leveraging data and analytics to drive strategy and resultsProficiency in Microsoft Word, Excel, PowerPoint and OutlookWhat we offer:Competitive pay with performance based bonus structureProfessional growth and career pathFocused, responsible and collaborative work environment with the ability, to ask “what if” and try innovative solutionsRecognition and reward for outstanding performance401K with company match to plan for the long-termCUMULUS MEDIA is proud to be an Equal Opportunity Employer (EOE).
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SVP, Podcasting Sales
to lead advertising sales strategy development and execution for our rapidly growing podcast network. The position is based at Westwood One’s offices in New York, reporting directly to the President of Westwood One.
Ensure you read the information regarding this opportunity thoroughly before making an application.In this role, you will be responsible for all aspects of monetization in Westwood One’s podcasting group. Our podcast network is the fastest organically growing podcast network in the country having more than doubled in the past year, with nearly 80 million downloads per month and aggressive growth expectations.The ideal candidate will demonstrate a unique balance of entrepreneurial agility, passion and performance combined with proven skills building and leading a successful sales organization.Responsibilities:Create and execute monetization strategies that align with the rapidly evolving marketplace in advertising sales including direct to consumer, brand and digital advertising with a hybrid model of host read ads and dynamic ad insertionTake the lead in developing of the narrative and educating the market on the benefits of advertising on Westwood One podcasts to drive growth and profitable revenue packaging and presenting our assets for optimal resultsWork collaboratively with the podcast leadership team to provide demand side insights that inform decisions in content acquisition, content development, audience development, data and analytics and moreDirectly manage podcast sales managers in NY and LAPartner with WWO regional EVP’s to leverage the access and acumen of our general market audio sellers in NY, LA, Chicago, Atlanta and Dallas to drive podcast revenueOversee digital ad operations including sales planning and account management to optimize performanceWork with the Cumulus Radio Station Group to unlock network potential from the massive number of local podcasts across the portfolioExplore and develop additional revenue streams across audio on demand platforms including live podcast events, new regional network conceptsCreate and deliver weekly and monthly management reporting on appropriate KPIs including tracking and forecastingManage sales call volume and presentation activity; Initiate, coordinate, and conduct top-notch formal verbal and written sales presentationsMaintain and grow strong relationships with key decision makers across the industry, and represent WWOPN at industry conferences and events in an effective and high profile mannerQualifications:Five to 10 years of digital ad sales leadership, effectively leading and motivating sales teams to achieve targetsAbility to thrive in a fast-paced, entrepreneurial environment combining sales leadership skills with a willingness to roll up your sleeves when necessary to deliver resultsAbility to develop cogent sales strategy and solid execution plan to achieve goalsAbility to create and deliver compelling narratives with facile storytelling and the effective use of data and analyticsAbility to operate in a matrixed organization and collaborate across functional teams to deliver resultsStrong communication and negotiation skillsStrong relationships at agencies and brands, and working knowledge of accounts, planning teams and planning cyclesFluency leveraging data and analytics to drive strategy and resultsProficiency in Microsoft Word, Excel, PowerPoint and OutlookWhat we offer:Competitive pay with performance based bonus structureProfessional growth and career pathFocused, responsible and collaborative work environment with the ability, to ask “what if” and try innovative solutionsRecognition and reward for outstanding performance401K with company match to plan for the long-termCUMULUS MEDIA is proud to be an Equal Opportunity Employer (EOE).
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