84.51˚
Senior Data Scientist - Media Analytics (P3484)
84.51˚, Chicago, Illinois, United States, 60290
84.51° Overview
The following information provides an overview of the skills, qualities, and qualifications needed for this role.
84.51° is a retail data science, insights and media company. We help The Kroger Co., consumer packaged goods companies, agencies, publishers and affiliates create more personalized and valuable experiences for shoppers across the path to purchase.
Powered by cutting-edge science, we utilize first-party retail data from more than 62 million U.S. households sourced through the Kroger Plus loyalty card program to fuel a more customer-centric journey using 84.51° Insights, 84.51° Loyalty Marketing and our retail media advertising solution, Kroger Precision Marketing.
Join us at 84.51°!
__________________________________________________________
Senior Data Scientist, Media Analytics
– Kroger Precision Marketing (P3484)
Kroger Precision Marketing (KPM) powered by 84.51°, is a leading retail media advertising solution. KPM closes the loop between media exposure and store sales by using first-party purchase data to make brand advertising more addressable, actionable, and accountable. Launched almost three years ago, we have activated campaigns for over 1000 brands. Our vision is to become the preferred media company for advertisers by creating a more accountable media supply chain that increases the effectiveness of investment dollars. We are a growing team of passionate and talented analysts, data scientists, marketing consultants, and media strategists who are committed to transforming the media industry.
As Senior Data Scientist, Media Analytics
– Kroger Precision Marketing you are joining a community of analysts – we are researchers in search of the customer story. We are the voice of the customer. Customers share their story with us each day, and it is our job to tell their story. Our Analysis team is known for solving client and customer problems, employing the most appropriate statistical and analytic approaches. You will be hands-on with respect to the analysis of a retailer database, using the full suite of 84.51° technical and visual tools – R, Python, Tableau, Excel, SQL, Power BI (and other internal tools) to create timely, relevant, and actionable insights.
Responsibilities
Effectively manage campaign analytics and insights across Kroger Precision Marketing portfolio of media products (Managed Services, Onsite, and Offsite)Partnering with sales and account management team to own the analytic relationship with CPG clientsEnsuring high levels of client engagement and the successful delivery of media campaign measurementAttain mastery of 84.51˚ and KPM’s data assets, measurement techniques, QA processes, and overall analytic capabilities and confidently showcase them to clients.Interpreting results and developing actionable recommendations from robust 1st party data to build relevant customer stories for clients.Contribute to developing, defining, and completing custom projects and analytics that help drive media campaigns, customer insights, and client relationships forwardLeading and managing projects, tasks, and stakeholders to ensure that projects are delivered on time, within budget and to brief specificationAssisting with development of junior analysts and new team members on media measurement interpretation, results delivery, KPM-specific skills, and analytic techniques
Qualifications, Skills And Experience
Bachelor’s degree in statistics, mathematics, analytics, economics, marketing, or related discipline2+ years of experience in ad technology, digital media, and/or advertising analytics2+ years of experience in extracting insights from large databases, translating market research into actionable solutions and presenting findings and recommendations to clients2+ years of experience using advanced algorithms, programming languages (Python, SQL), or technologies in the development of technical analytics solutions or capabilitiesStrong interpersonal and communication skills including excellent verbal, written, presentation and consultation skillsData visualization skills and ability to present technical solutions to non-technical audience.Strong analytical, problem-solving and decision-making skillsStrong business acumen to link analysis to business impact (grocery and/or retail experience is a plus)Natural curiosity that welcomes and embraces change and willingness to try new things and to fail.Excellent attention to detail, organization skills and ability to work in a collaborative environment
About 84.51°
84.51° knows customers, and we know how to connect you.
Using a sophisticated, proprietary suite of tools and technology, we turn customer data into actionable knowledge. With unparalleled customer data and predictive analytics capabilities, we deliver personalized marketing strategies and ensure the best experience for customers of Kroger and more than 300 consumer-packaged-goods companies. We put the customer at the center of everything we do, resulting in a more dynamic, informed and personal approach to driving customer loyalty.
#J-18808-Ljbffr
The following information provides an overview of the skills, qualities, and qualifications needed for this role.
84.51° is a retail data science, insights and media company. We help The Kroger Co., consumer packaged goods companies, agencies, publishers and affiliates create more personalized and valuable experiences for shoppers across the path to purchase.
Powered by cutting-edge science, we utilize first-party retail data from more than 62 million U.S. households sourced through the Kroger Plus loyalty card program to fuel a more customer-centric journey using 84.51° Insights, 84.51° Loyalty Marketing and our retail media advertising solution, Kroger Precision Marketing.
Join us at 84.51°!
__________________________________________________________
Senior Data Scientist, Media Analytics
– Kroger Precision Marketing (P3484)
Kroger Precision Marketing (KPM) powered by 84.51°, is a leading retail media advertising solution. KPM closes the loop between media exposure and store sales by using first-party purchase data to make brand advertising more addressable, actionable, and accountable. Launched almost three years ago, we have activated campaigns for over 1000 brands. Our vision is to become the preferred media company for advertisers by creating a more accountable media supply chain that increases the effectiveness of investment dollars. We are a growing team of passionate and talented analysts, data scientists, marketing consultants, and media strategists who are committed to transforming the media industry.
As Senior Data Scientist, Media Analytics
– Kroger Precision Marketing you are joining a community of analysts – we are researchers in search of the customer story. We are the voice of the customer. Customers share their story with us each day, and it is our job to tell their story. Our Analysis team is known for solving client and customer problems, employing the most appropriate statistical and analytic approaches. You will be hands-on with respect to the analysis of a retailer database, using the full suite of 84.51° technical and visual tools – R, Python, Tableau, Excel, SQL, Power BI (and other internal tools) to create timely, relevant, and actionable insights.
Responsibilities
Effectively manage campaign analytics and insights across Kroger Precision Marketing portfolio of media products (Managed Services, Onsite, and Offsite)Partnering with sales and account management team to own the analytic relationship with CPG clientsEnsuring high levels of client engagement and the successful delivery of media campaign measurementAttain mastery of 84.51˚ and KPM’s data assets, measurement techniques, QA processes, and overall analytic capabilities and confidently showcase them to clients.Interpreting results and developing actionable recommendations from robust 1st party data to build relevant customer stories for clients.Contribute to developing, defining, and completing custom projects and analytics that help drive media campaigns, customer insights, and client relationships forwardLeading and managing projects, tasks, and stakeholders to ensure that projects are delivered on time, within budget and to brief specificationAssisting with development of junior analysts and new team members on media measurement interpretation, results delivery, KPM-specific skills, and analytic techniques
Qualifications, Skills And Experience
Bachelor’s degree in statistics, mathematics, analytics, economics, marketing, or related discipline2+ years of experience in ad technology, digital media, and/or advertising analytics2+ years of experience in extracting insights from large databases, translating market research into actionable solutions and presenting findings and recommendations to clients2+ years of experience using advanced algorithms, programming languages (Python, SQL), or technologies in the development of technical analytics solutions or capabilitiesStrong interpersonal and communication skills including excellent verbal, written, presentation and consultation skillsData visualization skills and ability to present technical solutions to non-technical audience.Strong analytical, problem-solving and decision-making skillsStrong business acumen to link analysis to business impact (grocery and/or retail experience is a plus)Natural curiosity that welcomes and embraces change and willingness to try new things and to fail.Excellent attention to detail, organization skills and ability to work in a collaborative environment
About 84.51°
84.51° knows customers, and we know how to connect you.
Using a sophisticated, proprietary suite of tools and technology, we turn customer data into actionable knowledge. With unparalleled customer data and predictive analytics capabilities, we deliver personalized marketing strategies and ensure the best experience for customers of Kroger and more than 300 consumer-packaged-goods companies. We put the customer at the center of everything we do, resulting in a more dynamic, informed and personal approach to driving customer loyalty.
#J-18808-Ljbffr