Voya Investment Management
AVP, Head of Marketing, Content Strategy, Communications ...
Voya Investment Management, Hartford, Connecticut, us, 06112
AVP, Head of Marketing, Content Strategy, Communications ...BA or BS or equivalent degree in business, marketing, communication, or related disciplineMore than 7-10 years marketing experience in corporate or agency setting More than 5 years Retirement and/or Employee Benefit experience 2years of staff management experience (for manager) Demonstrated success at strategic marketing communications management activitiesExceptional verbal and written communication skills, including strong ability to present plans and proposals in group and or 1 on1 settingsSignificant experience developing content for multiple stakeholders including Employers, Individuals and IntermediariesResponsibilities
This position will define the content strategy for all stakeholders, serve as managing editor across all content initiatives, and build and manage a team of writers and content marketers to drive positive brand awareness, engagement, and lead generation across multiple platforms and formatsResponsible for thorough understanding of the business and marketing plansCollects, reviews and analyzes marketing campaign and communication initiatives to determine best practicesDevelop and implement effective best practice content programs for products and services targeted to customers and networks for use by all relevant segmentsEnsures marketing content aligns with the company's broader business and brand management goalsPartners with Marketing Leaders across Health, Wealth, Investment Management, Distribution and Customer Success functions to insure integrated content best practices are leveraged and the content portfolio results are measuredDevelops a functional content calendar throughout the enterprise verticals, and defining the owners in each vertical to particular persona groupsSupervises writers, editors, content strategists; be an arbiter of best practices in email communications, grammar, messaging, writing, and styleIntegration of content activities within traditional and digital marketing campaignsConducts ongoing usability tests to gauge content effectivenessGathering data and handle analytics (or supervise those who do) and make recommendations based on those resultsResponsible for managing content on Voya.com that supports the growth story, health and wealth businessWorking with owners of particular content to revise and measure particular content and marketing goalsDevelops standards, systems and best practices (both human and technological) for content creation, distribution, maintenance, content retrieval and content repurposing, including the real-time implementation of content strategiesLeverages market data to develop content themes/topics and execute a plan to develop the assets that support a point of view and educate customers that leads to critical behavioral metricsEstablishing work flow for requesting, creating, editing, publishing, and retiring contentConducts periodic competitive auditsSupervises the maintenance of content inventories and matricesDevelops standard work and processes including requesting, developing and ongoing management of marketing communicationsCollaborates with content development and marketing teams (distribution, customer success, field and marketing enablement, health solutions and wealth solutions)to support and foster an approach that support business and growth office objectives Adopt, utilize and role model the Voya Management System(Workfront) as part of everyday activities to drive behavior, facilitate and foster team collaboration & empowerment, and promote a problem solving cultureManages the department's budgetOther duties and projects as assigned$200K -- $250KCommunications & PR, Editorial & Content ManagementEstimated Salary: $20 to $28 per hour based on qualificationsQualifications
BA or BS or equivalent degree in business, marketing, communication, or related disciplineMore than 7-10 years marketing experience in corporate or agency setting More than 5 years Retirement and/or Employee Benefit experience 2years of staff management experience (for manager) Demonstrated success at strategic marketing communications management activitiesExceptional verbal and written communication skills, including strong ability to present plans and proposals in group and or 1 on1 settingsSignificant experience developing content for multiple stakeholders including Employers, Individuals and IntermediariesResponsibilities
This position will define the content strategy for all stakeholders, serve as managing editor across all content initiatives, and build and manage a team of writers and content marketers to drive positive brand awareness, engagement, and lead generation across multiple platforms and formatsResponsible for thorough understanding of the business and marketing plansCollects, reviews and analyzes marketing campaign and communication initiatives to determine best practicesDevelop and implement effective best practice content programs for products and services targeted to customers and networks for use by all relevant segmentsEnsures marketing content aligns with the company's broader business and brand management goalsPartners with Marketing Leaders across Health, Wealth, Investment Management, Distribution and Customer Success functions to insure integrated content best practices are leveraged and the content portfolio results are measuredDevelops a functional content calendar throughout the enterprise verticals, and defining the owners in each vertical to particular persona groupsSupervises writers, editors, content strategists; be an arbiter of best practices in email communications, grammar, messaging, writing, and styleIntegration of content activities within traditional and digital marketing campaignsConducts ongoing usability tests to gauge content effectivenessGathering data and handle analytics (or supervise those who do) and make recommendations based on those resultsResponsible for managing content on Voya.com that supports the growth story, health and wealth businessWorking with owners of particular content to revise and measure particular content and marketing goalsDevelops standards, systems and best practices (both human and technological) for content creation, distribution, maintenance, content retrieval and content repurposing, including the real-time implementation of content strategiesExceptional verbal and written communication skills, including strong ability to present plans and proposals in group and or 1 on1 settings0Exceptional verbal and written communication skills, including strong ability to present plans and proposals in group and or 1 on1 settings1Exceptional verbal and written communication skills, including strong ability to present plans and proposals in group and or 1 on1 settings2Exceptional verbal and written communication skills, including strong ability to present plans and proposals in group and or 1 on1 settings3Exceptional verbal and written communication skills, including strong ability to present plans and proposals in group and or 1 on1 settings4Exceptional verbal and written communication skills, including strong ability to present plans and proposals in group and or 1 on1 settings5Exceptional verbal and written communication skills, including strong ability to present plans and proposals in group and or 1 on1 settings6Exceptional verbal and written communication skills, including strong ability to present plans and proposals in group and or 1 on1 settings7Exceptional verbal and written communication skills, including strong ability to present plans and proposals in group and or 1 on1 settings8Exceptional verbal and written communication skills, including strong ability to present plans and proposals in group and or 1 on1 settings90123456789Significant experience developing content for multiple stakeholders including Employers, Individuals and IntermediariesResponsibilities0Significant experience developing content for multiple stakeholders including Employers, Individuals and IntermediariesResponsibilities1Significant experience developing content for multiple stakeholders including Employers, Individuals and IntermediariesResponsibilities2Significant experience developing content for multiple stakeholders including Employers, Individuals and IntermediariesResponsibilities3Significant experience developing content for multiple stakeholders including Employers, Individuals and IntermediariesResponsibilities4Significant experience developing content for multiple stakeholders including Employers, Individuals and IntermediariesResponsibilities5Significant experience developing content for multiple stakeholders including Employers, Individuals and IntermediariesResponsibilities6Significant experience developing content for multiple stakeholders including Employers, Individuals and IntermediariesResponsibilities7Significant experience developing content for multiple stakeholders including Employers, Individuals and IntermediariesResponsibilities8Significant experience developing content for multiple stakeholders including Employers, Individuals and IntermediariesResponsibilities9
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9This position will define the content strategy for all stakeholders, serve as managing editor across all content initiatives, and build and manage a team of writers and content marketers to drive positive brand awareness, engagement, and lead generation across multiple platforms and formats0This position will define the content strategy for all stakeholders, serve as managing editor across all content initiatives, and build and manage a team of writers and content marketers to drive positive brand awareness, engagement, and lead generation across multiple platforms and formats1This position will define the content strategy for all stakeholders, serve as managing editor across all content initiatives, and build and manage a team of writers and content marketers to drive positive brand awareness, engagement, and lead generation across multiple platforms and formats2This position will define the content strategy for all stakeholders, serve as managing editor across all content initiatives, and build and manage a team of writers and content marketers to drive positive brand awareness, engagement, and lead generation across multiple platforms and formats3This position will define the content strategy for all stakeholders, serve as managing editor across all content initiatives, and build and manage a team of writers and content marketers to drive positive brand awareness, engagement, and lead generation across multiple platforms and formats4This position will define the content strategy for all stakeholders, serve as managing editor across all content initiatives, and build and manage a team of writers and content marketers to drive positive brand awareness, engagement, and lead generation across multiple platforms and formats5This position will define the content strategy for all stakeholders, serve as managing editor across all content initiatives, and build and manage a team of writers and content marketers to drive positive brand awareness, engagement, and lead generation across multiple platforms and formats6This position will define the content strategy for all stakeholders, serve as managing editor across all content initiatives, and build and manage a team of writers and content marketers to drive positive brand awareness, engagement, and lead generation across multiple platforms and formats7This position will define the content strategy for all stakeholders, serve as managing editor across all content initiatives, and build and manage a team of writers and content marketers to drive positive brand awareness, engagement, and lead generation across multiple platforms and formats8This position will define the content strategy for all stakeholders, serve as managing editor across all content initiatives, and build and manage a team of writers and content marketers to drive positive brand awareness, engagement, and lead generation across multiple platforms and formats9012
This position will define the content strategy for all stakeholders, serve as managing editor across all content initiatives, and build and manage a team of writers and content marketers to drive positive brand awareness, engagement, and lead generation across multiple platforms and formatsResponsible for thorough understanding of the business and marketing plansCollects, reviews and analyzes marketing campaign and communication initiatives to determine best practicesDevelop and implement effective best practice content programs for products and services targeted to customers and networks for use by all relevant segmentsEnsures marketing content aligns with the company's broader business and brand management goalsPartners with Marketing Leaders across Health, Wealth, Investment Management, Distribution and Customer Success functions to insure integrated content best practices are leveraged and the content portfolio results are measuredDevelops a functional content calendar throughout the enterprise verticals, and defining the owners in each vertical to particular persona groupsSupervises writers, editors, content strategists; be an arbiter of best practices in email communications, grammar, messaging, writing, and styleIntegration of content activities within traditional and digital marketing campaignsConducts ongoing usability tests to gauge content effectivenessGathering data and handle analytics (or supervise those who do) and make recommendations based on those resultsResponsible for managing content on Voya.com that supports the growth story, health and wealth businessWorking with owners of particular content to revise and measure particular content and marketing goalsDevelops standards, systems and best practices (both human and technological) for content creation, distribution, maintenance, content retrieval and content repurposing, including the real-time implementation of content strategiesLeverages market data to develop content themes/topics and execute a plan to develop the assets that support a point of view and educate customers that leads to critical behavioral metricsEstablishing work flow for requesting, creating, editing, publishing, and retiring contentConducts periodic competitive auditsSupervises the maintenance of content inventories and matricesDevelops standard work and processes including requesting, developing and ongoing management of marketing communicationsCollaborates with content development and marketing teams (distribution, customer success, field and marketing enablement, health solutions and wealth solutions)to support and foster an approach that support business and growth office objectives Adopt, utilize and role model the Voya Management System(Workfront) as part of everyday activities to drive behavior, facilitate and foster team collaboration & empowerment, and promote a problem solving cultureManages the department's budgetOther duties and projects as assigned$200K -- $250KCommunications & PR, Editorial & Content ManagementEstimated Salary: $20 to $28 per hour based on qualificationsQualifications
BA or BS or equivalent degree in business, marketing, communication, or related disciplineMore than 7-10 years marketing experience in corporate or agency setting More than 5 years Retirement and/or Employee Benefit experience 2years of staff management experience (for manager) Demonstrated success at strategic marketing communications management activitiesExceptional verbal and written communication skills, including strong ability to present plans and proposals in group and or 1 on1 settingsSignificant experience developing content for multiple stakeholders including Employers, Individuals and IntermediariesResponsibilities
This position will define the content strategy for all stakeholders, serve as managing editor across all content initiatives, and build and manage a team of writers and content marketers to drive positive brand awareness, engagement, and lead generation across multiple platforms and formatsResponsible for thorough understanding of the business and marketing plansCollects, reviews and analyzes marketing campaign and communication initiatives to determine best practicesDevelop and implement effective best practice content programs for products and services targeted to customers and networks for use by all relevant segmentsEnsures marketing content aligns with the company's broader business and brand management goalsPartners with Marketing Leaders across Health, Wealth, Investment Management, Distribution and Customer Success functions to insure integrated content best practices are leveraged and the content portfolio results are measuredDevelops a functional content calendar throughout the enterprise verticals, and defining the owners in each vertical to particular persona groupsSupervises writers, editors, content strategists; be an arbiter of best practices in email communications, grammar, messaging, writing, and styleIntegration of content activities within traditional and digital marketing campaignsConducts ongoing usability tests to gauge content effectivenessGathering data and handle analytics (or supervise those who do) and make recommendations based on those resultsResponsible for managing content on Voya.com that supports the growth story, health and wealth businessWorking with owners of particular content to revise and measure particular content and marketing goalsDevelops standards, systems and best practices (both human and technological) for content creation, distribution, maintenance, content retrieval and content repurposing, including the real-time implementation of content strategiesExceptional verbal and written communication skills, including strong ability to present plans and proposals in group and or 1 on1 settings0Exceptional verbal and written communication skills, including strong ability to present plans and proposals in group and or 1 on1 settings1Exceptional verbal and written communication skills, including strong ability to present plans and proposals in group and or 1 on1 settings2Exceptional verbal and written communication skills, including strong ability to present plans and proposals in group and or 1 on1 settings3Exceptional verbal and written communication skills, including strong ability to present plans and proposals in group and or 1 on1 settings4Exceptional verbal and written communication skills, including strong ability to present plans and proposals in group and or 1 on1 settings5Exceptional verbal and written communication skills, including strong ability to present plans and proposals in group and or 1 on1 settings6Exceptional verbal and written communication skills, including strong ability to present plans and proposals in group and or 1 on1 settings7Exceptional verbal and written communication skills, including strong ability to present plans and proposals in group and or 1 on1 settings8Exceptional verbal and written communication skills, including strong ability to present plans and proposals in group and or 1 on1 settings90123456789Significant experience developing content for multiple stakeholders including Employers, Individuals and IntermediariesResponsibilities0Significant experience developing content for multiple stakeholders including Employers, Individuals and IntermediariesResponsibilities1Significant experience developing content for multiple stakeholders including Employers, Individuals and IntermediariesResponsibilities2Significant experience developing content for multiple stakeholders including Employers, Individuals and IntermediariesResponsibilities3Significant experience developing content for multiple stakeholders including Employers, Individuals and IntermediariesResponsibilities4Significant experience developing content for multiple stakeholders including Employers, Individuals and IntermediariesResponsibilities5Significant experience developing content for multiple stakeholders including Employers, Individuals and IntermediariesResponsibilities6Significant experience developing content for multiple stakeholders including Employers, Individuals and IntermediariesResponsibilities7Significant experience developing content for multiple stakeholders including Employers, Individuals and IntermediariesResponsibilities8Significant experience developing content for multiple stakeholders including Employers, Individuals and IntermediariesResponsibilities9
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9This position will define the content strategy for all stakeholders, serve as managing editor across all content initiatives, and build and manage a team of writers and content marketers to drive positive brand awareness, engagement, and lead generation across multiple platforms and formats0This position will define the content strategy for all stakeholders, serve as managing editor across all content initiatives, and build and manage a team of writers and content marketers to drive positive brand awareness, engagement, and lead generation across multiple platforms and formats1This position will define the content strategy for all stakeholders, serve as managing editor across all content initiatives, and build and manage a team of writers and content marketers to drive positive brand awareness, engagement, and lead generation across multiple platforms and formats2This position will define the content strategy for all stakeholders, serve as managing editor across all content initiatives, and build and manage a team of writers and content marketers to drive positive brand awareness, engagement, and lead generation across multiple platforms and formats3This position will define the content strategy for all stakeholders, serve as managing editor across all content initiatives, and build and manage a team of writers and content marketers to drive positive brand awareness, engagement, and lead generation across multiple platforms and formats4This position will define the content strategy for all stakeholders, serve as managing editor across all content initiatives, and build and manage a team of writers and content marketers to drive positive brand awareness, engagement, and lead generation across multiple platforms and formats5This position will define the content strategy for all stakeholders, serve as managing editor across all content initiatives, and build and manage a team of writers and content marketers to drive positive brand awareness, engagement, and lead generation across multiple platforms and formats6This position will define the content strategy for all stakeholders, serve as managing editor across all content initiatives, and build and manage a team of writers and content marketers to drive positive brand awareness, engagement, and lead generation across multiple platforms and formats7This position will define the content strategy for all stakeholders, serve as managing editor across all content initiatives, and build and manage a team of writers and content marketers to drive positive brand awareness, engagement, and lead generation across multiple platforms and formats8This position will define the content strategy for all stakeholders, serve as managing editor across all content initiatives, and build and manage a team of writers and content marketers to drive positive brand awareness, engagement, and lead generation across multiple platforms and formats9012