Glu Mobile
Director, Product Marketing
Glu Mobile, Redwood City, California, United States, 94061
Electronic Arts is the leading interactive entertainment company, powered by innovative technology. We create incredible experiences for millions of players around the world. But what matters most are our people who inspire us, and the world, to play. As we bring new forms of entertainment to people around the world, we need creative, collaborative, diverse and adaptable people to keep making Electronic Arts better.
Please make an application promptly if you are a good match for this role due to high levels of interest.
EA Mobile has a diverse portfolio featuring original and licensed IP titles like FC Mobile, Star Wars Galaxy of Heroes, Design Home, Madden NFL Mobile, Plants vs. Zombies, The Sims, Golf Clash and more.
As the Director of Mobile Product Marketing, you will lead a team of diverse product marketers to develop the best go-to-market strategies and drive collaborative leadership to achieve business goals. In close partnership with EA Mobile game studios, as well as Growth leaders across User Acquisition, Marketing Creative, Market Research, Data Science, Communications and Platform Marketing, your marketing campaigns will increase player acquisition, retention, and engagement. You will report to the Sr. Director of Product Marketing.
Responsibilities Include
Lead a team of mobile product marketers to own and deliver the marketing strategy for a group of mobile games and franchises. Align strategy with financial plans, product roadmaps and audience insights to launch new games and scale existing in-market titlesOwn Marketability validation and optimization for EA Mobile games from incubation to launch and throughout their lifecycleBuild relationships with leaders across the organization including, User Acquisition, Marketing Creative, Data Science, Franchise Brand Marketing, Communications, Regional Marketing and Platform Marketing to meet a common goalCreate data-driven marketing strategies to capture target audiences and increase market shareBuild “test-measure-learn” into all campaign strategies to connect activations to measurable results and goalsCollaborate with Finance and studio to build financial models and business cases for marketing campaignsDevelop a framework for omni-channel go to market campaigns that expand the reach of our products and live servicesConduct market research of the mobile games market as well as for new and existing EA titles and apply these insights to Product Marketing’s strategies and campaignsCollaborate with studio to develop roadmaps that align with acquisition, engagement and audience growth strategies
Qualifications
BA/BS degree8+ years of experience developing marketing and go to market strategy for live service apps/products and managing marketing campaigns5+ years leading a large, diverse and inclusive team of product marketers5+ years collaborating with teams across product, marketing, brand, analytics and financeAbility to communicate at all levels of an organization including executive managementAdvanced proficiency in PowerPoint
Us Compensation And Benefits
The base salary ranges listed below are for the defined geographic market pay zones in these states. If you reside outside of these locations, a recruiter will advise on the base salary range and benefits for your specific location.
EA has listed the base salary ranges it in good faith expects to pay applicants for this role in the locations listed, as of the time of this posting. Salary offered will be determined based on numerous relevant business and candidate factors including, for example, education, qualifications, certifications, experience, skills, geographic location, and business or organizational needs.
BASE SALARY RANGES
California (depending on location e.g. Los Angeles vs. Sacramento):
º $170,500 - $259,300 USD Annually
New York (depending on location e.g. Manhattan vs. Buffalo):
º $167,300 - $259,300 USD Annually
Jersey City, NJ :
º $202,600 - $259,300 USD Annually
Colorado (depending on location e.g. Denver vs. Colorado Springs):
º $180,100 - $237,200 USD Annually
Washington (depending on location e.g. Seattle vs. Spokane):
º $167,300 - $238,500 USD Annually
Base salary is just one part of the overall compensation at EA. We also offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also be eligible for bonus and equity.#J-18808-Ljbffr
Please make an application promptly if you are a good match for this role due to high levels of interest.
EA Mobile has a diverse portfolio featuring original and licensed IP titles like FC Mobile, Star Wars Galaxy of Heroes, Design Home, Madden NFL Mobile, Plants vs. Zombies, The Sims, Golf Clash and more.
As the Director of Mobile Product Marketing, you will lead a team of diverse product marketers to develop the best go-to-market strategies and drive collaborative leadership to achieve business goals. In close partnership with EA Mobile game studios, as well as Growth leaders across User Acquisition, Marketing Creative, Market Research, Data Science, Communications and Platform Marketing, your marketing campaigns will increase player acquisition, retention, and engagement. You will report to the Sr. Director of Product Marketing.
Responsibilities Include
Lead a team of mobile product marketers to own and deliver the marketing strategy for a group of mobile games and franchises. Align strategy with financial plans, product roadmaps and audience insights to launch new games and scale existing in-market titlesOwn Marketability validation and optimization for EA Mobile games from incubation to launch and throughout their lifecycleBuild relationships with leaders across the organization including, User Acquisition, Marketing Creative, Data Science, Franchise Brand Marketing, Communications, Regional Marketing and Platform Marketing to meet a common goalCreate data-driven marketing strategies to capture target audiences and increase market shareBuild “test-measure-learn” into all campaign strategies to connect activations to measurable results and goalsCollaborate with Finance and studio to build financial models and business cases for marketing campaignsDevelop a framework for omni-channel go to market campaigns that expand the reach of our products and live servicesConduct market research of the mobile games market as well as for new and existing EA titles and apply these insights to Product Marketing’s strategies and campaignsCollaborate with studio to develop roadmaps that align with acquisition, engagement and audience growth strategies
Qualifications
BA/BS degree8+ years of experience developing marketing and go to market strategy for live service apps/products and managing marketing campaigns5+ years leading a large, diverse and inclusive team of product marketers5+ years collaborating with teams across product, marketing, brand, analytics and financeAbility to communicate at all levels of an organization including executive managementAdvanced proficiency in PowerPoint
Us Compensation And Benefits
The base salary ranges listed below are for the defined geographic market pay zones in these states. If you reside outside of these locations, a recruiter will advise on the base salary range and benefits for your specific location.
EA has listed the base salary ranges it in good faith expects to pay applicants for this role in the locations listed, as of the time of this posting. Salary offered will be determined based on numerous relevant business and candidate factors including, for example, education, qualifications, certifications, experience, skills, geographic location, and business or organizational needs.
BASE SALARY RANGES
California (depending on location e.g. Los Angeles vs. Sacramento):
º $170,500 - $259,300 USD Annually
New York (depending on location e.g. Manhattan vs. Buffalo):
º $167,300 - $259,300 USD Annually
Jersey City, NJ :
º $202,600 - $259,300 USD Annually
Colorado (depending on location e.g. Denver vs. Colorado Springs):
º $180,100 - $237,200 USD Annually
Washington (depending on location e.g. Seattle vs. Spokane):
º $167,300 - $238,500 USD Annually
Base salary is just one part of the overall compensation at EA. We also offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also be eligible for bonus and equity.#J-18808-Ljbffr