Lipof & McGee Advertising
Digital Marketing Specialist
Lipof & McGee Advertising, Plantation, Florida, United States,
Overall ObjectiveAd agency looking for a Digital Marketing Specialist. The Digital Marketing Specialist will be responsible for developing, executing and reporting marketing efforts through digital, social, online and email platforms.ResponsibilitiesManage assigned clients' AdWords accountsDevelop and distribute weekly/monthly performance/campaign reportsPlace paid social media, digital and YouTube advertisingTrack campaign performance with actionable optimization recommendations in collaborationOversee creation and distribution of email campaignsParticipate in meetings with agency personnelCreate digital and paid social media plansBuild and maintain clients' content distribution networksRequired SkillsExperience in Digital Advertising (AdWords and Google Online Display) and Paid Social Media MarketingPassionately in tune with latest social media developments, online behaviors, and trendsProficiency in MS Word, Excel, PowerPoint, Keynote, Facebook, Twitter, Pinterest, Instagram, LinkedIn, Snapchat, TikTok and other current social media platformsAdvanced capabilities required with: Facebook, Twitter, Instagram, and YouTubeUrgency and a strong attention to detail, specifically with regards to written communicationsAbility to work on Mac platformExcellent spelling and grammar skillsCreativeBilingual a plusSalary based on experienceEqual Opportunity Employer