Apple
Apple TV+ Positioning Lead
Apple, Culver City, California, United States, 90232
Apple TV+ Positioning Lead
Culver City,California,United States
Marketing
At Apple, we are singularly focused on bringing phenomenal products, services, and experiences to our customers around the world. We are also storytellers at heart, committed to improving the lives of those we engage, entertain, and hopefully, inspire. As part of our global video team, you will be responsible for the way we position and communicate our Apple Originals to our global audiences across all of their touch points across all platforms and Apple’s ecosystem. The work we do for Apple TV+ is dynamic, fast-paced, and deeply creative. Join us to showcase our event movies, award-winning series, groundbreaking documentaries, kids’ entertainment and more. The scope of this role is broad and its impact on our Apple TV+ service highly visible. In working cross-functionally with our product, design, marketing, development, programming, business management, and editorial teams across the company, you will strategically guide the positioning and communication of our Apple Originals to optimize for both audience engagement and authentic presentation of the work of the best storytellers in the world. Every show and movie we shepherd alongside these artists is informed by their deep passion and unique perspective. Your core responsibility will be to make sure that we are drawing as large an audience as possible for each in the way we position it while focusing on defining and refining what makes the Apple TV+ service the very best in the market. This effort will require deep collaboration across many inspired, expert Apple teams and execution around multitude avenues- from the Apple TV app platform to email, social, and more - to communicate our service and its offering to our customers. A dogged attention to detail, style, and the art we serve will be absolutely essential, every day.
Description
The scope of this role is broad and its impact on our Apple TV+ service highly visible. In working cross-functionally with our product, design, marketing, development, programming, business management, and editorial teams across the company, you will strategically guide the positioning and communication of our Apple Originals to optimize for both audience engagement and authentic presentation of the work of the best storytellers in the world. Every show and movie we shepherd alongside these artists is informed by their deep passion and unique perspective. Your core responsibility will be to make sure that we are drawing as large an audience as possible for each in the way we position it while focusing on defining and refining what makes the Apple TV+ service the very best in the market. This effort will require deep collaboration across many inspired, expert Apple teams and execution around multitude avenues- from the Apple TV app platform to email, social, and more - to communicate our service and its offering to our customers. A dogged attention to detail, style, and the art we serve will be absolutely essential, every day.
Minimum Qualifications
A content marketer at heart who is able to drive to the core of a movie or show, identifying the essence that will draw audiences
An incredibly able communicator who can be brief and succinct yet is capable to go deep when needed
A deep passion for and prolific understanding of content across platforms and services
Solid understanding of growth and funnel drivers required for a successful subscription business
Strong experience with and commitment to cross-functional collaboration; interpersonally savvy
Analytical and creative thinker who is data-driven, flexible, able to pivot quickly, and understands the nature of a fast-evolving, high-profile business
Proficiency with a variety of creative tools and familiarity with creative process
Bachelor’s degree required
Key Qualifications
Preferred Qualifications
Have successfully led a major cross-functional initiative in a large, complex organization, juggling the perspectives and inputs of a wide variety of key stakeholders and collaborators
Ability to work independently, leading through influence toward alignment in a highly matrixed organization
Ability to think strategically on critical business needs, and to simultaneously act tactically, and tactfully, to complete them
Demonstrable commitment to fighting for excellence in customer experience through inter organizational complexity and ambiguity
Proven track record of cultivating innovation collaboratively, both day-to-day and broadly across product development cycles
Ability to lead by example and be able to get into details of day-to-day show and movie positioning while minding service-level positioning efforts to drive audience engagement
Education & Experience
Additional Requirements
Pay & Benefits
At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $211,700 and $318,000, and your base pay will depend on your skills, qualifications, experience, and location.Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation.Learn more (https://www.apple.com/careers/us/benefits.html) about Apple Benefits.Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.
Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.Learn more about your EEO rights as an applicant. (https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf)
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Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race,color,religion,sex,sexual orientation,gender identity,national origin,disability,Veteran status,or other legally protected characteristics. Learn more about your EEO rights as an applicant (Opens in a new window) .
Apple will not discriminate or retaliate against applicants who inquire about,disclose,or discuss their compensation or that of other applicants. United States Department of Labor. Learn more (Opens in a new window) .
Apple will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. If you’re applying for a position in San Francisco,review the San Francisco Fair Chance Ordinance guidelines (opens in a new window) applicable in your area.
Apple participates in the E-Verify program in certain locations as required by law. Learn more about the E-Verify program (Opens in a new window) .
Apple is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities. Apple is a drug-free workplace. Reasonable Accommodation and Drug Free Workplace policy Learn more (Opens in a new window) .
Culver City,California,United States
Marketing
At Apple, we are singularly focused on bringing phenomenal products, services, and experiences to our customers around the world. We are also storytellers at heart, committed to improving the lives of those we engage, entertain, and hopefully, inspire. As part of our global video team, you will be responsible for the way we position and communicate our Apple Originals to our global audiences across all of their touch points across all platforms and Apple’s ecosystem. The work we do for Apple TV+ is dynamic, fast-paced, and deeply creative. Join us to showcase our event movies, award-winning series, groundbreaking documentaries, kids’ entertainment and more. The scope of this role is broad and its impact on our Apple TV+ service highly visible. In working cross-functionally with our product, design, marketing, development, programming, business management, and editorial teams across the company, you will strategically guide the positioning and communication of our Apple Originals to optimize for both audience engagement and authentic presentation of the work of the best storytellers in the world. Every show and movie we shepherd alongside these artists is informed by their deep passion and unique perspective. Your core responsibility will be to make sure that we are drawing as large an audience as possible for each in the way we position it while focusing on defining and refining what makes the Apple TV+ service the very best in the market. This effort will require deep collaboration across many inspired, expert Apple teams and execution around multitude avenues- from the Apple TV app platform to email, social, and more - to communicate our service and its offering to our customers. A dogged attention to detail, style, and the art we serve will be absolutely essential, every day.
Description
The scope of this role is broad and its impact on our Apple TV+ service highly visible. In working cross-functionally with our product, design, marketing, development, programming, business management, and editorial teams across the company, you will strategically guide the positioning and communication of our Apple Originals to optimize for both audience engagement and authentic presentation of the work of the best storytellers in the world. Every show and movie we shepherd alongside these artists is informed by their deep passion and unique perspective. Your core responsibility will be to make sure that we are drawing as large an audience as possible for each in the way we position it while focusing on defining and refining what makes the Apple TV+ service the very best in the market. This effort will require deep collaboration across many inspired, expert Apple teams and execution around multitude avenues- from the Apple TV app platform to email, social, and more - to communicate our service and its offering to our customers. A dogged attention to detail, style, and the art we serve will be absolutely essential, every day.
Minimum Qualifications
A content marketer at heart who is able to drive to the core of a movie or show, identifying the essence that will draw audiences
An incredibly able communicator who can be brief and succinct yet is capable to go deep when needed
A deep passion for and prolific understanding of content across platforms and services
Solid understanding of growth and funnel drivers required for a successful subscription business
Strong experience with and commitment to cross-functional collaboration; interpersonally savvy
Analytical and creative thinker who is data-driven, flexible, able to pivot quickly, and understands the nature of a fast-evolving, high-profile business
Proficiency with a variety of creative tools and familiarity with creative process
Bachelor’s degree required
Key Qualifications
Preferred Qualifications
Have successfully led a major cross-functional initiative in a large, complex organization, juggling the perspectives and inputs of a wide variety of key stakeholders and collaborators
Ability to work independently, leading through influence toward alignment in a highly matrixed organization
Ability to think strategically on critical business needs, and to simultaneously act tactically, and tactfully, to complete them
Demonstrable commitment to fighting for excellence in customer experience through inter organizational complexity and ambiguity
Proven track record of cultivating innovation collaboratively, both day-to-day and broadly across product development cycles
Ability to lead by example and be able to get into details of day-to-day show and movie positioning while minding service-level positioning efforts to drive audience engagement
Education & Experience
Additional Requirements
Pay & Benefits
At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $211,700 and $318,000, and your base pay will depend on your skills, qualifications, experience, and location.Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation.Learn more (https://www.apple.com/careers/us/benefits.html) about Apple Benefits.Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.
Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.Learn more about your EEO rights as an applicant. (https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf)
Apple Footer
Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race,color,religion,sex,sexual orientation,gender identity,national origin,disability,Veteran status,or other legally protected characteristics. Learn more about your EEO rights as an applicant (Opens in a new window) .
Apple will not discriminate or retaliate against applicants who inquire about,disclose,or discuss their compensation or that of other applicants. United States Department of Labor. Learn more (Opens in a new window) .
Apple will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. If you’re applying for a position in San Francisco,review the San Francisco Fair Chance Ordinance guidelines (opens in a new window) applicable in your area.
Apple participates in the E-Verify program in certain locations as required by law. Learn more about the E-Verify program (Opens in a new window) .
Apple is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities. Apple is a drug-free workplace. Reasonable Accommodation and Drug Free Workplace policy Learn more (Opens in a new window) .