Lowe's
Sr Customer Marketing Manager - In Office
Lowe's, Mooresville, North Carolina, United States, 28115
Your Impact
The Senior Customer Marketing Manager is responsible for building the strategy and execution of all direct-to-consumer marketing communications to guide loyalty among homeowners. This position will be responsible for driving awareness/engagement, lead conversion and sales building long term customer retention/value while leveraging customer insights, understanding the competitive landscape and working with cross-functional partners. The Senior Customer Marketing Manager will report to the of Director Customer Marketing & Engagement and will serve as a subject matter expert for our Services Business targeting do-it for-me homeowners.
What You Will Do
Drive the advancement of customer marketing by identifying and prioritizing people, process, and technology requirements and translating business requirements across marketing, technology, and operations teams to drive a cohesive roadmap
Understand the customer needs / opportunities in specific segment(s) and sets the audience targets and priorities used by the entire enterprise to grow market share across unique and ownable customer journeys to drive incremental leads, sales and margin for customer subsegments
Provide competitive analysis and demonstrates industry knowledge to ensure customer and audience strategy capabilities meet or exceed department objectives.
Develop and implement results-oriented campaigns by continuously analyzing data, identifying trends, and championing continuous improvement opportunities.
Evangelize and personalize the audience cohorts to create a shared understanding and usage/buy-in of the information.
Manage a team of assistant marketing managers/analysts to unlock and scale the audience driven strategies with focus on driving awareness, lead generation and sales conversion
Required Qualifications
Bachelor's Degree Business, Marketing, Advertising or related field
7-8 Years of Data-driven Marketing experience
3-5 Years Leading a team
3-5 Years Leadership experience in marketing campaign development to implementation leveraging audience and data driven insights with customer lifecycle / lead generation experience
1-2 Years Experience in driving product marketing strategy that builds products and solutions and communicates a solution-oriented narrative.
Strong analytical and storytelling skills, with the ability to distill complex concepts into simple ideas.
Demonstrated ability to thrive in a fast-paced environment while managing multiple projects and tight deadlines.
Excellent organizational, relationship-building, and communication (written and verbal) skills
Preferred Qualifications
Demonstrated ability to thrive in a fast-paced environment while managing multiple projects and tight deadlines.
Excellent organizational, relationship-building, and communication (written and verbal) skills
1-2 Years Experience working in retail, hospitality or other similar size and complexity organization.
1-2 Years Experience working in Customer Marketing function in any capacity with proven knowledge of data-driven marketing activation.
About Lowe’s
Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2023 sales of more than $86 billion, Lowe’s operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing and helping to develop the next generation of skilled trade experts. For more information, visit Lowes.com .
Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.
Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits.
The Senior Customer Marketing Manager is responsible for building the strategy and execution of all direct-to-consumer marketing communications to guide loyalty among homeowners. This position will be responsible for driving awareness/engagement, lead conversion and sales building long term customer retention/value while leveraging customer insights, understanding the competitive landscape and working with cross-functional partners. The Senior Customer Marketing Manager will report to the of Director Customer Marketing & Engagement and will serve as a subject matter expert for our Services Business targeting do-it for-me homeowners.
What You Will Do
Drive the advancement of customer marketing by identifying and prioritizing people, process, and technology requirements and translating business requirements across marketing, technology, and operations teams to drive a cohesive roadmap
Understand the customer needs / opportunities in specific segment(s) and sets the audience targets and priorities used by the entire enterprise to grow market share across unique and ownable customer journeys to drive incremental leads, sales and margin for customer subsegments
Provide competitive analysis and demonstrates industry knowledge to ensure customer and audience strategy capabilities meet or exceed department objectives.
Develop and implement results-oriented campaigns by continuously analyzing data, identifying trends, and championing continuous improvement opportunities.
Evangelize and personalize the audience cohorts to create a shared understanding and usage/buy-in of the information.
Manage a team of assistant marketing managers/analysts to unlock and scale the audience driven strategies with focus on driving awareness, lead generation and sales conversion
Required Qualifications
Bachelor's Degree Business, Marketing, Advertising or related field
7-8 Years of Data-driven Marketing experience
3-5 Years Leading a team
3-5 Years Leadership experience in marketing campaign development to implementation leveraging audience and data driven insights with customer lifecycle / lead generation experience
1-2 Years Experience in driving product marketing strategy that builds products and solutions and communicates a solution-oriented narrative.
Strong analytical and storytelling skills, with the ability to distill complex concepts into simple ideas.
Demonstrated ability to thrive in a fast-paced environment while managing multiple projects and tight deadlines.
Excellent organizational, relationship-building, and communication (written and verbal) skills
Preferred Qualifications
Demonstrated ability to thrive in a fast-paced environment while managing multiple projects and tight deadlines.
Excellent organizational, relationship-building, and communication (written and verbal) skills
1-2 Years Experience working in retail, hospitality or other similar size and complexity organization.
1-2 Years Experience working in Customer Marketing function in any capacity with proven knowledge of data-driven marketing activation.
About Lowe’s
Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2023 sales of more than $86 billion, Lowe’s operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing and helping to develop the next generation of skilled trade experts. For more information, visit Lowes.com .
Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.
Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits.