Marketing Account Lead

We are hiring a full-time Account Lead for our marketing retainer client accounts.

All potential applicants are encouraged to scroll through and read the complete job description before applying.This position offers the freedom to lead marketing strategy initiatives, execute campaigns, analyze business opportunities, and work collaboratively with a great team.As an Account Lead, you will lead 3 - 5 client accounts, manage the strategy and execution of results-driven digital and inbound campaigns, and lead the team internally. A Marketing Director will support you and provide guidance and coaching to you and your team.This role is full-time and permanently remote. You must reside in the US (excluding California) and be able to work 9am to 6pm in the EST time zone.BenefitsCompetitive salary of 60-75K; additional compensation opportunities for leadership roles401(k) Benefit with matching to 4%Medical plan options with generous employer contributionsDental and vision employee plan options at no costPermanently RemoteRobust paid time off program, including a winter holiday breakCollaborative and supportive cultureFlexible FridaysFundamental Capabilities:Exceptional listening, facilitation, and conflict-resolution skills, both client-facing and within your teamDigital marketing experience: 5+ yearsStrong analytic skills with an ability to derive insights for clients and communicate those insights both verbally and in writing and through presentation decksProfessional understanding of inbound marketingWillingness to learn and a desire to receive feedbackExperience working with a marketing automation toolThe ability to spot not-so-common problems both for your clients and your team before they occur and to mitigate those problems successfullyDay-to-Day Responsibilities:Assess clients' analytics and reporting to make recommendationsCreate landing pages, call-to-action, update website pages, and optimize websites to improve conversion ratesHelp retain and grow client relationshipsImplement and manage client HubSpot accountsUse analytics to drive marketing decision makingProvide clients with reporting on performance and outcomes from marketing campaignsCreate and manage organic and paid campaigns with a focus on lead acquisitionProvide support and clear communications to clientsStrategy and execution for SEO, social media, content, and conversion rate optimizationSet goals using lead generation rates as a baselineContribute to action plans, strategy, and marketing recommendations provided to clientsLearn and practice account-based marketing and sales enablement techniquesContinually improve your skills, education, and certificationsExtra Credit if you have:B2B marketing experience with a focus on content strategy, sales development, website conversion, and lead generationExperience communicating to a variety of audiences and explaining insights from analyses to both technical, non-technical audiences and executive levels within the IT, Manufacturing, or Energy IndustriesAdvanced knowledge of HubSpot, Salesforce, Pardot, or other CRM toolsProfessional experience with Google Analytics (or similar analytics application)Experience in Scrum or Agile project management tools

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