DivcoWest Properties
Marketing & Events - Associate Director
DivcoWest Properties, Boston, Massachusetts, us, 02298
Summary
Increase your chances of reaching the interview stage by reading the complete job description and applying promptly.We are seeking an Associate Director of Marketing to generate, manage and lead all marketing and placemaking initiatives for Cambridge Crossing (CX), a mixed-use development and innovation community in Cambridge, Massachusetts. The candidate will be a strategic leader and creative problem solver who will play a lead role in generating data-based marketing strategies for CX as the development transitions from a project under construction to an operating neighborhood. The ideal candidate is a well-rounded and hands-on marketing professional with the ability to develop strategic and creative ideas and effectively execute from start to finish. This role requires a self-motivated individual, an outstanding communicator, and a detail-oriented project manager that can work effectively independently while also understanding what it takes to be a true team player. This role will report to the Head of Marketing.
This role requires 4 days in office at our Cambridge, MA location.Responsible for successful leasing at Cambridge Crossing through creative marketing solutionsStrategy:
In collaboration with the Head of Marketing, the Director of Leasing and Asset Management team, develop marketing strategies that create visibility, heighten awareness and drive traffic thereby supporting the lease up of available commercial space at Cambridge Crossing and driving revenue.Inception:
Conceptualize and deliver creative ideas and solutions for strategic marketing programs that differentiate and position CX as a leading destination.Execution:
Manage the production of marketing programs from start to finish.Placemaking and Event ManagementResponsible for driving traffic to Cambridge Crossing and creating awareness through site activation and placemaking.Strategy:
In collaboration with the CX Asset Management and Property Management teams, develop solutions for strategic placemaking initiatives that strengthen and build community relations, drive traffic, and showcase CX as the place to live, work and play.Inception:
Conceptualize and deliver creative ideas and solutions for events and placemaking initiatives at Cambridge Crossing.Execution:
Manage the execution of events and site activations from start to finish.
Work collaboratively with and manage third party partners.Develop and manage event budgets.Hands on creation of supporting marketing materials as needed.
Relationship ManagementResponsible for building and strengthening Cambridge Crossing community relationships.Strategy:
In collaboration with Director of Leasing and the Director of Development, identify strategic opportunities that strengthen community, tenant, and broker relationships through various marketing touch points.Inception:
Develop ideas and ways in which we connect and partner with key stakeholders, the real estate community, and local constituents.Execution:
Manage partnerships, event sponsorships and participate in related industry and local events, as well as community meetings as necessary.Brand ManagementResponsible for building, strengthening, and maintaining the Cambridge Crossing brand.Manage and execute strategic and creative marketing materials aligned with business goals and strategies for the CX brand which may include video production, collateral, email campaigns, social media campaigns, site graphics, business development presentations, and more.In collaboration with the PR firm, develop and execute effective PR and social media campaigns, including data collection and analysis.Develop and manage marketing project-specific budgets.Conduct data collection and analysis on marketing campaigns and report on performance to identify effectiveness and opportunities.Qualifications7-10 years marketing experience in the commercial real estate industry a must. Preferably in the Cambridge/Boston market.Working understanding of, but not limited to, email marketing, social media, video creation, collateral development, website management, content development, and events.Understanding of PR and social media best practices.Ability to create content ideas and write copy.Ability to manage third party consultants and vendors.Strong project management and organizational skills with the ability to manage multiple projects and events simultaneously.InDesign experience preferred. Adobe Photoshop and Illustrator a plus.The person in this position must be able to:Remain in a stationary position for 75% of the time working on a computer and attending virtual meetings.Occasionally move about the office to access file cabinets, office technology, and attend meetings etc.Must be willing to work occasional nights and weekends as needed for events.Compensation:$100,000-$120,000Annual bonus opportunityFull benefits401kUnlimited paid time offWeekly lunch stipend
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Increase your chances of reaching the interview stage by reading the complete job description and applying promptly.We are seeking an Associate Director of Marketing to generate, manage and lead all marketing and placemaking initiatives for Cambridge Crossing (CX), a mixed-use development and innovation community in Cambridge, Massachusetts. The candidate will be a strategic leader and creative problem solver who will play a lead role in generating data-based marketing strategies for CX as the development transitions from a project under construction to an operating neighborhood. The ideal candidate is a well-rounded and hands-on marketing professional with the ability to develop strategic and creative ideas and effectively execute from start to finish. This role requires a self-motivated individual, an outstanding communicator, and a detail-oriented project manager that can work effectively independently while also understanding what it takes to be a true team player. This role will report to the Head of Marketing.
This role requires 4 days in office at our Cambridge, MA location.Responsible for successful leasing at Cambridge Crossing through creative marketing solutionsStrategy:
In collaboration with the Head of Marketing, the Director of Leasing and Asset Management team, develop marketing strategies that create visibility, heighten awareness and drive traffic thereby supporting the lease up of available commercial space at Cambridge Crossing and driving revenue.Inception:
Conceptualize and deliver creative ideas and solutions for strategic marketing programs that differentiate and position CX as a leading destination.Execution:
Manage the production of marketing programs from start to finish.Placemaking and Event ManagementResponsible for driving traffic to Cambridge Crossing and creating awareness through site activation and placemaking.Strategy:
In collaboration with the CX Asset Management and Property Management teams, develop solutions for strategic placemaking initiatives that strengthen and build community relations, drive traffic, and showcase CX as the place to live, work and play.Inception:
Conceptualize and deliver creative ideas and solutions for events and placemaking initiatives at Cambridge Crossing.Execution:
Manage the execution of events and site activations from start to finish.
Work collaboratively with and manage third party partners.Develop and manage event budgets.Hands on creation of supporting marketing materials as needed.
Relationship ManagementResponsible for building and strengthening Cambridge Crossing community relationships.Strategy:
In collaboration with Director of Leasing and the Director of Development, identify strategic opportunities that strengthen community, tenant, and broker relationships through various marketing touch points.Inception:
Develop ideas and ways in which we connect and partner with key stakeholders, the real estate community, and local constituents.Execution:
Manage partnerships, event sponsorships and participate in related industry and local events, as well as community meetings as necessary.Brand ManagementResponsible for building, strengthening, and maintaining the Cambridge Crossing brand.Manage and execute strategic and creative marketing materials aligned with business goals and strategies for the CX brand which may include video production, collateral, email campaigns, social media campaigns, site graphics, business development presentations, and more.In collaboration with the PR firm, develop and execute effective PR and social media campaigns, including data collection and analysis.Develop and manage marketing project-specific budgets.Conduct data collection and analysis on marketing campaigns and report on performance to identify effectiveness and opportunities.Qualifications7-10 years marketing experience in the commercial real estate industry a must. Preferably in the Cambridge/Boston market.Working understanding of, but not limited to, email marketing, social media, video creation, collateral development, website management, content development, and events.Understanding of PR and social media best practices.Ability to create content ideas and write copy.Ability to manage third party consultants and vendors.Strong project management and organizational skills with the ability to manage multiple projects and events simultaneously.InDesign experience preferred. Adobe Photoshop and Illustrator a plus.The person in this position must be able to:Remain in a stationary position for 75% of the time working on a computer and attending virtual meetings.Occasionally move about the office to access file cabinets, office technology, and attend meetings etc.Must be willing to work occasional nights and weekends as needed for events.Compensation:$100,000-$120,000Annual bonus opportunityFull benefits401kUnlimited paid time offWeekly lunch stipend
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