Infor Inc.
Channel Partner Marketing Enablement
Infor Inc., Fairmont, West Virginia, United States, 26554
Description & Requirements Channel Partner Marketing Enablement contributor will educate, review, and monitor our North America Discrete, Process, Distribution, Retail, and Fashion Channel Partners for Small Medium Sized Businesses (SMB) best practices Demand Generation capabilities. Focus will be to grow and progress our mutual SMB pipeline with quality Infor solution selling opportunities.
If you are considering sending an application, make sure to hit the apply button below after reading through the entire description.A Day in The Life Typically Includes:Contribute to Small & Medium Size Business (SMB) & Channel Marketing Efforts.Collaborate with sales organization to develop Channel Growth Strategy.Strategize and assist with channel recruitment efforts, promoting Independent Partner Network (IPN) and assisting with channel marketing/demand gen enablement once a partner is contracted.Assess current channel status and white space, and creates a marketing strategy, focusing on partner micro-vertical focus and strengths, to drive growth within channel as a whole and with individual key partners, concurrent with RVP plans, including socially highlighting Channel Partner success & capabilities.Contribute to Everyone Social Partner Ecosystem social stream.Identifies and drives participation in key third party (potential recruitment) events to build awareness of Infor amongst potential partners and grow trust amongst existing partners.Create regular meetings with key Small & Medium Size Business(SMB), Channel & Go-to-Market (GTM) teams so all parties are aware of current and future marketing campaign activities and to identify functionality white space for Channel Partner recruitment targets.Basic Qualifications:
Marketing/Demand generation experience.Partner Marketing or Sales experience.Ability to communicate with business owners including delivering presentations.Prior software industry experience.Preferred Qualifications:
Prior experience developing Marketing Execution & Metrics with Partner marketing teams.Experience related to the Manufacturing and Distribution Small & Medium Sized Industries.Experience in business development, sales, customer success, marketing, or management consulting.
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If you are considering sending an application, make sure to hit the apply button below after reading through the entire description.A Day in The Life Typically Includes:Contribute to Small & Medium Size Business (SMB) & Channel Marketing Efforts.Collaborate with sales organization to develop Channel Growth Strategy.Strategize and assist with channel recruitment efforts, promoting Independent Partner Network (IPN) and assisting with channel marketing/demand gen enablement once a partner is contracted.Assess current channel status and white space, and creates a marketing strategy, focusing on partner micro-vertical focus and strengths, to drive growth within channel as a whole and with individual key partners, concurrent with RVP plans, including socially highlighting Channel Partner success & capabilities.Contribute to Everyone Social Partner Ecosystem social stream.Identifies and drives participation in key third party (potential recruitment) events to build awareness of Infor amongst potential partners and grow trust amongst existing partners.Create regular meetings with key Small & Medium Size Business(SMB), Channel & Go-to-Market (GTM) teams so all parties are aware of current and future marketing campaign activities and to identify functionality white space for Channel Partner recruitment targets.Basic Qualifications:
Marketing/Demand generation experience.Partner Marketing or Sales experience.Ability to communicate with business owners including delivering presentations.Prior software industry experience.Preferred Qualifications:
Prior experience developing Marketing Execution & Metrics with Partner marketing teams.Experience related to the Manufacturing and Distribution Small & Medium Sized Industries.Experience in business development, sales, customer success, marketing, or management consulting.
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