CryptoRecruit
VP Marketing - NFT/Web3
CryptoRecruit, Little Ferry, New Jersey, us, 07643
As VP of Marketing, you will be responsible for building and leading the marketing team for the company and their partners’ NFT projects. This will include overseeing brand marketing, content marketing, growth marketing, PR/Communications, among other areas, while at the same time supporting the Product team’s Product Marketing efforts and working with key client partners to lead in groundbreaking NFT projects to success.
Maximise your chances of a successful application to this job by ensuring your CV and skills are a good match.
In this newly updated role, you will help develop the brand, build the team, and allocate resources in service of their short and long-term goals across a range of products and initiatives. The successful applicant will be strategic and creative in equal parts, with a strong understanding of both B2B and B2C user acquisition and marketing funnels across social, web3 and IRL channels. You must be a self-starter and a strong leader, capable of building a team to execute marketing strategies for all current and future products and services.
Responsibilities
Define, build, and scale a full marketing team to deliver on all key company and product objectivesDevelop the company's NFT brand and presence, identifying and capitalizing on opportunities to differentiate and establish a winning value proposition in the marketStrategically allocate resources to maximize impact and return on your team’s marketing efforts across digital, social, field, and other channels, evaluating, selecting, onboarding, and managing external vendors and partners as requiredPartner with Community and Creative Studio teams to building a robust social and marketing content calendar across all owned and third-party channelsDesign and execute on full scope marketing plans to drive user engagement across all platformsOwn, plan, and execute on an events / sponsorship budget and calendar that meets objectives for key brand and product objectivesAnalyze consumer behavior and define target customer personas while finding new ways to connect with target audiences across each of the key product verticalsBuild and maintain relationships with key collaborators and work with them on promotional activities, content creation, and other opportunitiesProvide in-depth analysis measuring the success of campaigns/tools developing KPIs, communicating results to relevant stakeholders.Assist in honing and developing brand identity, ensuring the brand platform and message is strong and consistent across all channels
Required Skills
5+ years experience in a marketing leadership role at a tech companyB2B marketing experience with one or more of the following product/service offerings: creative services (e.g. creative agencies); developer-focused enterprise; blockchain, crypto, and/or NFTsPrior experience building comprehensive marketing programs from the ground upAn understanding and passion for the web3.0, blockchain, crypto, and NFT spacesExperience working in an agile environment on consumer-facing software productsStrong knowledge of creative and content production workflows for cross-functional projectsStrong creative instincts, previous experience working in a creative roleA great collaborator, fantastic at simplifying/clarifying complex concepts, with great leadership abilities that motivate teams to deliverExperience growing product adoption and defining product differentiation in the marketplaceStrong organizational, and problem-solving skills, with a proven ability to handle multiple priorities, workflow, and peopleStrong business sense and a commitment to excellence/high standards
Bonus points
Experience working in a start-up cultureA willingness to help out where needed - regardless of the scope of your roleAn understanding of the Ethereum ecosystem, with an interest and curiosity to learn more
Compensation & Benefits
Competitive salaryQuarterly bonus potentialHealth, dental, vision insurance with most or all of premiums paid by the company401k matching planUnlimited paid vacation potentialA really unique blend of market leader stability and start-up energyRewarding work you’re proud to be a part of.
Make sure to follow us here to get our most live jobs https://www.linkedin.com/company/cryptorecruit
Cryptorecruit are the worlds leading specialist recruiter for the blockchain/Cryptocurrency industry. We recruit positions from CEO,CTO, Project Manager, Solidity developer, frontend and Backend Blockchain developers to marketing/sales and customer service roles. Please browse our website and at www.cryptorecruit.com to search all our job vacancies.#J-18808-Ljbffr
Maximise your chances of a successful application to this job by ensuring your CV and skills are a good match.
In this newly updated role, you will help develop the brand, build the team, and allocate resources in service of their short and long-term goals across a range of products and initiatives. The successful applicant will be strategic and creative in equal parts, with a strong understanding of both B2B and B2C user acquisition and marketing funnels across social, web3 and IRL channels. You must be a self-starter and a strong leader, capable of building a team to execute marketing strategies for all current and future products and services.
Responsibilities
Define, build, and scale a full marketing team to deliver on all key company and product objectivesDevelop the company's NFT brand and presence, identifying and capitalizing on opportunities to differentiate and establish a winning value proposition in the marketStrategically allocate resources to maximize impact and return on your team’s marketing efforts across digital, social, field, and other channels, evaluating, selecting, onboarding, and managing external vendors and partners as requiredPartner with Community and Creative Studio teams to building a robust social and marketing content calendar across all owned and third-party channelsDesign and execute on full scope marketing plans to drive user engagement across all platformsOwn, plan, and execute on an events / sponsorship budget and calendar that meets objectives for key brand and product objectivesAnalyze consumer behavior and define target customer personas while finding new ways to connect with target audiences across each of the key product verticalsBuild and maintain relationships with key collaborators and work with them on promotional activities, content creation, and other opportunitiesProvide in-depth analysis measuring the success of campaigns/tools developing KPIs, communicating results to relevant stakeholders.Assist in honing and developing brand identity, ensuring the brand platform and message is strong and consistent across all channels
Required Skills
5+ years experience in a marketing leadership role at a tech companyB2B marketing experience with one or more of the following product/service offerings: creative services (e.g. creative agencies); developer-focused enterprise; blockchain, crypto, and/or NFTsPrior experience building comprehensive marketing programs from the ground upAn understanding and passion for the web3.0, blockchain, crypto, and NFT spacesExperience working in an agile environment on consumer-facing software productsStrong knowledge of creative and content production workflows for cross-functional projectsStrong creative instincts, previous experience working in a creative roleA great collaborator, fantastic at simplifying/clarifying complex concepts, with great leadership abilities that motivate teams to deliverExperience growing product adoption and defining product differentiation in the marketplaceStrong organizational, and problem-solving skills, with a proven ability to handle multiple priorities, workflow, and peopleStrong business sense and a commitment to excellence/high standards
Bonus points
Experience working in a start-up cultureA willingness to help out where needed - regardless of the scope of your roleAn understanding of the Ethereum ecosystem, with an interest and curiosity to learn more
Compensation & Benefits
Competitive salaryQuarterly bonus potentialHealth, dental, vision insurance with most or all of premiums paid by the company401k matching planUnlimited paid vacation potentialA really unique blend of market leader stability and start-up energyRewarding work you’re proud to be a part of.
Make sure to follow us here to get our most live jobs https://www.linkedin.com/company/cryptorecruit
Cryptorecruit are the worlds leading specialist recruiter for the blockchain/Cryptocurrency industry. We recruit positions from CEO,CTO, Project Manager, Solidity developer, frontend and Backend Blockchain developers to marketing/sales and customer service roles. Please browse our website and at www.cryptorecruit.com to search all our job vacancies.#J-18808-Ljbffr