Synopsys Inc
Senior Product Marketing Manager
Synopsys Inc, Hillsboro, Oregon, United States, 97124
Job Description And Requirements
You could be just the right applicant for this job Read all associated information and make sure to apply.
We are seeking a Senior Product Marketing Manager in the Electronics Design Automation Group. The successful candidate will be responsible for developing marketing strategies, creating detailed personas, and driving product positioning and messaging frameworks that resonate with our target buyer persona.
Responsibilities
Develop and execute marketing strategies to drive demand, awareness, and perception for our analog, custom and photonics solutions.Gain a deep understanding of the markets we serve to drive marketing initiatives.Develop differentiated, value-based product positioning and messaging frameworks.Lead content creation across various platforms including web, e-marketing, presentations, press releases etc.Develop competitor comparison matrix to inform marketing tactics.Collaborate with various stakeholders including sales, product management, digital marketing, PR, and brand teams to support go-to-market initiatives.
Requirements
Prior experience in a product marketing role in the EDA and semiconductor industry.Understanding of chip technology and market requirements at the silicon and system level.Ability to understand and articulate technical concepts and translate these into customer-focused communications.Data-driven, measured, and results-focused approach.Experience in developing product marketing plans, positioning, and messaging.Excellent communication skills and the ability to work with diverse teams.A B.S degree in business, marketing, or electrical/computer engineering is preferred.
The Global Marketing and Communications Group is focused on selling our complete portfolio of EDA software, market-leading IP, and differentiated systems solutions combined with AI and Cloud offerings. Our culture is anchored on the relentless focus on Customer Success powered by a data-driven 'Operating System'.
The base salary range across the U.S. for this role is between $156,000 - $234,000. In addition, this role may be eligible for an annual bonus, equity, and other discretionary bonuses. Synopsys offers comprehensive health, wellness, and financial benefits as part of a of a competitive total rewards package. The actual compensation offered will be based on a number of job-related factors, including location, skills, experience, and education. Your recruiter can share more specific details on the total rewards package upon request.
Stay Connected:
Join our Talent Community
Inclusion and Diversity are important to us. Synopsys considers all applicants for employment without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, military veteran status, or disability.
Job Category
Marketing
Country
United States
Job Subcategory
Product Marketing
Hire Type
Employee
Base Salary Range
$156,000 - $234,000
#J-18808-Ljbffr
You could be just the right applicant for this job Read all associated information and make sure to apply.
We are seeking a Senior Product Marketing Manager in the Electronics Design Automation Group. The successful candidate will be responsible for developing marketing strategies, creating detailed personas, and driving product positioning and messaging frameworks that resonate with our target buyer persona.
Responsibilities
Develop and execute marketing strategies to drive demand, awareness, and perception for our analog, custom and photonics solutions.Gain a deep understanding of the markets we serve to drive marketing initiatives.Develop differentiated, value-based product positioning and messaging frameworks.Lead content creation across various platforms including web, e-marketing, presentations, press releases etc.Develop competitor comparison matrix to inform marketing tactics.Collaborate with various stakeholders including sales, product management, digital marketing, PR, and brand teams to support go-to-market initiatives.
Requirements
Prior experience in a product marketing role in the EDA and semiconductor industry.Understanding of chip technology and market requirements at the silicon and system level.Ability to understand and articulate technical concepts and translate these into customer-focused communications.Data-driven, measured, and results-focused approach.Experience in developing product marketing plans, positioning, and messaging.Excellent communication skills and the ability to work with diverse teams.A B.S degree in business, marketing, or electrical/computer engineering is preferred.
The Global Marketing and Communications Group is focused on selling our complete portfolio of EDA software, market-leading IP, and differentiated systems solutions combined with AI and Cloud offerings. Our culture is anchored on the relentless focus on Customer Success powered by a data-driven 'Operating System'.
The base salary range across the U.S. for this role is between $156,000 - $234,000. In addition, this role may be eligible for an annual bonus, equity, and other discretionary bonuses. Synopsys offers comprehensive health, wellness, and financial benefits as part of a of a competitive total rewards package. The actual compensation offered will be based on a number of job-related factors, including location, skills, experience, and education. Your recruiter can share more specific details on the total rewards package upon request.
Stay Connected:
Join our Talent Community
Inclusion and Diversity are important to us. Synopsys considers all applicants for employment without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, military veteran status, or disability.
Job Category
Marketing
Country
United States
Job Subcategory
Product Marketing
Hire Type
Employee
Base Salary Range
$156,000 - $234,000
#J-18808-Ljbffr