VSCO®
Product Marketing Manger
VSCO®, San Francisco, California, United States, 94199
About VSCO
Qualifications, skills, and all relevant experience needed for this role can be found in the full description below.
At VSCO, our mission is to nurture creativity so you can make it. We are a leading photo and video editor with a library of 200+ premium quality presets and tools, an easy-to-use video editor, and a curated collection of photography of all genres, styles and aesthetics from our global community of talented creators. We are looking for humble overachievers and self-starters who are naturally curious, highly organized, and thrive in a fast-paced, ever-changing environment. We foster a culture of collaboration, inclusion, ambition, and progress.
About You
As a Product Marketing Manager, you will shape compelling product messages that highlight VSCO's unique value. Translate community insights into cohesive product and marketing experiences that inspire creators to take action. From developing the initial value proposition to driving adoption, your work will directly impact our mission of nurturing creativity so creators can make it.
The day-to-day
Lead strategy, execution and analysis of go-to-markets that support the product roadmapDevelop customer value propositions, product positioning, and key consumer use cases to drive the communication and narrative of products both internally and externallyUnderstand what our creators value, need and want through consumer insights research and quantitative analysisPartner with our Brand Story team to develop relevant and consistent product storytelling through the go-to-market processSupport the brand vision and product strategy through intentional execution of the design, messaging and channel strategyMeasure and optimize campaign & channel performance to drive optimal business impactShape the product and marketing roadmap by collating industry trends, user research, channel insights and moreDemonstrate a strong understanding of the broader creative ecosystem and competitive landscape to develop strategic product guidance
Qualifications
5+ years of experience in product marketing, integrated marketing and/or product management experience, ideally for a B2C SaaS product.Proven ability to influence and collaborate with cross-functional teams to execute integrated go-to-market plans, from research to conception to launchStrong strategic and analytical mindset with the ability to also think creativelyExceptional organizational and project management experienceAbility to manage multiple projects simultaneously and meet deadlinesComfortable working in a fast paced, agile start-up environment
Nice to haves
Experience using Figma, JIRA, Atlassian and project management systemsExperience working on a subscription based product and/or promoting a membershipA personal connection to photography and the arts
Job Perks
A virtual first workplace with quarterly company-wide travel events to connect and play.Competitive Salary & EquityHealthcare insurance, vision, dental insurance for employees and familiesFlexible vacation policyCreative Fridays, VSCO Create weeks (our version of hack week), and so much more.
Why VSCO?
We value the creative process and our employees' opinions — input is encouraged, regardless of your position or title. We want to work with people who are driven and demonstrate initiative in taking our mission to the next level.
We believe in building a safe place for creative expression and celebrating that which makes us human, welcoming unique and personal backgrounds and experiences. We're proud to foster diverse perspectives within VSCO as we continue to build an inclusive culture.
Compensation
The base salary for this position may vary based on several factors, including the approved job level. The base salary range for this role is $149,600 - $160,000.Salary is one component of our total compensation package. This position also qualifies for bonuses and equity (i.e. stock options). The benefits available for this position include flexible time off, a 401K retirement plan, insurance (medical, dental, vision, life/AD&D, short and long term disability), and 11 paid holidays. We also provide paid sick time as required by state and local law. Additional benefits and perks are also offered for this position.#J-18808-Ljbffr
Qualifications, skills, and all relevant experience needed for this role can be found in the full description below.
At VSCO, our mission is to nurture creativity so you can make it. We are a leading photo and video editor with a library of 200+ premium quality presets and tools, an easy-to-use video editor, and a curated collection of photography of all genres, styles and aesthetics from our global community of talented creators. We are looking for humble overachievers and self-starters who are naturally curious, highly organized, and thrive in a fast-paced, ever-changing environment. We foster a culture of collaboration, inclusion, ambition, and progress.
About You
As a Product Marketing Manager, you will shape compelling product messages that highlight VSCO's unique value. Translate community insights into cohesive product and marketing experiences that inspire creators to take action. From developing the initial value proposition to driving adoption, your work will directly impact our mission of nurturing creativity so creators can make it.
The day-to-day
Lead strategy, execution and analysis of go-to-markets that support the product roadmapDevelop customer value propositions, product positioning, and key consumer use cases to drive the communication and narrative of products both internally and externallyUnderstand what our creators value, need and want through consumer insights research and quantitative analysisPartner with our Brand Story team to develop relevant and consistent product storytelling through the go-to-market processSupport the brand vision and product strategy through intentional execution of the design, messaging and channel strategyMeasure and optimize campaign & channel performance to drive optimal business impactShape the product and marketing roadmap by collating industry trends, user research, channel insights and moreDemonstrate a strong understanding of the broader creative ecosystem and competitive landscape to develop strategic product guidance
Qualifications
5+ years of experience in product marketing, integrated marketing and/or product management experience, ideally for a B2C SaaS product.Proven ability to influence and collaborate with cross-functional teams to execute integrated go-to-market plans, from research to conception to launchStrong strategic and analytical mindset with the ability to also think creativelyExceptional organizational and project management experienceAbility to manage multiple projects simultaneously and meet deadlinesComfortable working in a fast paced, agile start-up environment
Nice to haves
Experience using Figma, JIRA, Atlassian and project management systemsExperience working on a subscription based product and/or promoting a membershipA personal connection to photography and the arts
Job Perks
A virtual first workplace with quarterly company-wide travel events to connect and play.Competitive Salary & EquityHealthcare insurance, vision, dental insurance for employees and familiesFlexible vacation policyCreative Fridays, VSCO Create weeks (our version of hack week), and so much more.
Why VSCO?
We value the creative process and our employees' opinions — input is encouraged, regardless of your position or title. We want to work with people who are driven and demonstrate initiative in taking our mission to the next level.
We believe in building a safe place for creative expression and celebrating that which makes us human, welcoming unique and personal backgrounds and experiences. We're proud to foster diverse perspectives within VSCO as we continue to build an inclusive culture.
Compensation
The base salary for this position may vary based on several factors, including the approved job level. The base salary range for this role is $149,600 - $160,000.Salary is one component of our total compensation package. This position also qualifies for bonuses and equity (i.e. stock options). The benefits available for this position include flexible time off, a 401K retirement plan, insurance (medical, dental, vision, life/AD&D, short and long term disability), and 11 paid holidays. We also provide paid sick time as required by state and local law. Additional benefits and perks are also offered for this position.#J-18808-Ljbffr