Blackpoint Cyber
Director of Product Marketing
Blackpoint Cyber, Little Ferry, New Jersey, us, 07643
Blackpoint Cyber is the leading provider of world-class cybersecurity threat hunting, detection and remediation technology. Founded by former National Security Agency (NSA) cyber operations experts who applied their learnings to bring national security-grade technology solutions to commercial customers around the world, Blackpoint Cyber is in hyper-growth mode, fueled by a recent $190m series C round.
Please read the information in this job post thoroughly to understand exactly what is expected of potential candidates.
The Opportunity
As the Director of Product Marketing, you are responsible for the Product Marketing function at Blackpoint Cyber. This role is the glue that binds Blackpoint’s product strategy to the tactics needed to drive success in sales and marketing and to achieve results.
You are the expert on our buyers, users, our product, and our value proposition. As the connective tissue between our product, marketing, and sales teams you will define our GTM strategies, market narrative, and product positioning.
What You’ll Do
Strong experience in selling and marketing to channels market especially MSPs and mid-market enterprise.Build the strategy and drive the execution of product launches and partnerships, including pricing, packaging, content creation, positioning, etc.Experience developing product use cases and writing appealing product copy and content for a variety of use cases.Partner with the demand generation and global marketing teams to design and launch campaigns designed to create measurable pipeline impact and impact brand awareness to target partnersDrive GTM strategy for Blackpoint’s product offering including support the execution of effective lead generation programs through new business and customer-focused field-marketing events, trade shows, PR, webcasts, and online advertising.Gather customer feedback and input of product offerings, issues and suggestions for future enhancements and roadmaps.Produce competitive analysis including battle cards and other collaterals to enable our sales org to articulate BP’s value proposition
What You’ll Bring
10-15 years of experience in product marketing and related marketing function for SaaS solutions and the cybersecurity space.Proven experience being self-directed and working with minimal supervisionProven track record of developing and delivering GTM plansStrong technical background in top industry leading marketing toolsStrong ability to properly translate and articulate positioning and technologyStrong quantitative and business analysis skills to measure KPIs of the organization.Ability to prioritize numerous simultaneous tasks to fulfill business objectives.Bachelor’s Degree in Marketing or equivalent
Blackpoint Cyber welcomes and encourages applications from qualified individuals of all races, colors, religions, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status. We are committed to equality of opportunity in all aspects of employment.#J-18808-Ljbffr
Please read the information in this job post thoroughly to understand exactly what is expected of potential candidates.
The Opportunity
As the Director of Product Marketing, you are responsible for the Product Marketing function at Blackpoint Cyber. This role is the glue that binds Blackpoint’s product strategy to the tactics needed to drive success in sales and marketing and to achieve results.
You are the expert on our buyers, users, our product, and our value proposition. As the connective tissue between our product, marketing, and sales teams you will define our GTM strategies, market narrative, and product positioning.
What You’ll Do
Strong experience in selling and marketing to channels market especially MSPs and mid-market enterprise.Build the strategy and drive the execution of product launches and partnerships, including pricing, packaging, content creation, positioning, etc.Experience developing product use cases and writing appealing product copy and content for a variety of use cases.Partner with the demand generation and global marketing teams to design and launch campaigns designed to create measurable pipeline impact and impact brand awareness to target partnersDrive GTM strategy for Blackpoint’s product offering including support the execution of effective lead generation programs through new business and customer-focused field-marketing events, trade shows, PR, webcasts, and online advertising.Gather customer feedback and input of product offerings, issues and suggestions for future enhancements and roadmaps.Produce competitive analysis including battle cards and other collaterals to enable our sales org to articulate BP’s value proposition
What You’ll Bring
10-15 years of experience in product marketing and related marketing function for SaaS solutions and the cybersecurity space.Proven experience being self-directed and working with minimal supervisionProven track record of developing and delivering GTM plansStrong technical background in top industry leading marketing toolsStrong ability to properly translate and articulate positioning and technologyStrong quantitative and business analysis skills to measure KPIs of the organization.Ability to prioritize numerous simultaneous tasks to fulfill business objectives.Bachelor’s Degree in Marketing or equivalent
Blackpoint Cyber welcomes and encourages applications from qualified individuals of all races, colors, religions, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status. We are committed to equality of opportunity in all aspects of employment.#J-18808-Ljbffr