Marketing Technologist

Davidson Homes is proud to be Certified™ by Great Place To Work® for 2024. The prestigious award is based entirely on what current employees say about their experience working at Davidson. 89% of employees at Davidson said it’s a great place to work, compared to 57% of employees at a typical U.S. based company.

Davidson Homes: Pioneering Excellence in Homebuilding Since 2009

Founded on Adam Davidson’s vision, Davidson Homes has been redefining what it means to call a place "home" through unparalleled craftsmanship and a personalized homebuying experience. We're not just building homes; we're crafting communities where every space is designed to empower, engage, and elevate its inhabitants. At the heart of our mission is a commitment to excellence, innovation, and inclusivity, creating a culture where diversity is celebrated, and challenges are met with creative solutions.

Job Description:

Davidson Homes has an immediate opening for a Marketing Technologist in our Corporate Marketing Department.Here, you’ll be at the intersection of marketing and technology, responsible for managing and implementing advanced digital solutions to optimize our marketing efforts. You will play a critical role in enhancing our digital presence and customer engagement through effective use of digital advertising, marketing/CRM automation, SEO, reporting and more.

Key Responsibilities:

Assist in creating and executing digital strategies for Davidson Homes and its sister companies, with a focus on reporting, digital advertising (Facebook Ads/Google Ads), and marketing automation.Collaborate with the digital marketing manager on the selection, implementation, and management of marketing technology tools and platforms.Ensure digital marketing strategies complement Davidson Homes’ overall goals.Conceive and deploy new marketing automated scripts and workflows using tools like Zapier and HubSpot.Improve CRM and digital marketing reporting efforts, sharing insights across all Davidson Homes’ divisions.Stay up to date on the latest marketing tools and innovations (including AI developments), recommending adoption where useful.Become a HubSpot expert, working to identify new opportunities to leverage its extensive tools and reporting options.Work with digital marketing manager to design and deploy A/B tests to improve ongoing marketing campaigns and digital performance.Manage and execute digital advertising strategies and campaigns, both on-demand and automated.Assist with other special projects as needed.Minimum Qualifications:

3+ years of relevant experience.Bachelor’s Degree from an accredited university in marketing, computer science, advertising (or equivalent work experience) is preferred.Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions. Strong skills in troubleshooting, analysis, and a passion for improving processes, streamlining technology, and improving performance.Self-motivated, highly driven, and fast learner.Candidate must possess and maintain a valid driver’s license.Required Software Experience:

Google AnalyticsGoogle AdsFacebook AdsProficient in Google Sheets/ExcelZapier (or similar automation platforms)Working with CRMsCreating digital reports using tools like Looker Studio or PowerBIPreferred Software Experience:

HubspotAdobe Creative Suite and/or FigmaSQLPythonNode.js/JavaScriptHTML/CSS

Davidson Homes LLC is an equal-opportunity employer. The company will provide equal opportunity in employment to all employees and applicants for employment. No person will be discriminated against in employment because of race, religion, color, sex, age, national origin, disability, genetic information, military status, sexual orientation, gender identity or any other characteristic protected by applicable federal or state law. This policy applies to all terms, conditions, and privileges of employment and all policies of the company.