Novartis Farmacéutica
Associate Director, Marketing Copywriter
Novartis Farmacéutica, East Hanover, New Jersey, us, 07936
Associate Director, Marketing Copywriter
Job ID REQ-10009836
Maximise your chances of a successful application to this job by ensuring your CV and skills are a good match.Jul 12, 2024USASummary
The Marketing Copywriter is responsible for creating the highest quality engaging and persuasive written content for a variety of marketing channels. As a Marketing Copywriter, you will play a crucial role in driving brand awareness and enhancing our connection with patients, healthcare professionals, shareholders, and key opinion leaders. The ideal candidate will have a strong background in marketing and a passion for creating compelling copy that captivates audiences.About the Role
Location:
East Hanover, USAMajor accountabilities:Content Creation: Develop high-quality, persuasive, and engaging written content for various marketing initiatives, including website copy, social media posts, email campaigns, advertising materials, and more.Brand Voice: Understand and maintain consistency in brand voice, tone and messaging across all marketing channels to enhance brand identity and stakeholder trust.Research: Utilize market research to understand target audiences, market trends and competitors to develop copy that engages those audiences.Collaboration: Work closely with cross-functional teams, including other content creators to ensure alignment of copy with overall Corporate Affairs objectives.SEO Optimization: Utilize best practices for search engine optimization (SEO) to optimize copy for keywords, meta descriptions, headlines, and tags, effectively improving organic search rankings.Conversion Optimization: Write compelling calls to action (CTAs) and create copy that drives engagemen t and desired behavior .Performance Analysis: Track and analyze the performance of different marketing campaigns and adjust copy as required to improve results and drive continuous improvement.Role Requirements:Bachelor's degree in marketing, communications, journalism, or a related field is preferred.Proven work experience as a Marketing Copywriter or similar role within a marketing team.Exceptional written communication skills with an ability to express complex concepts in a clear, concise and compelling manner.Proficiency in marketing principles and best practices in digital marketing, including SEO, social media, email marketing, and content marketing.Strong attention to detail and ability to proofread and edit copy effectively.Creative thinking and ability to generate original, engaging and innovative ideas.Ability to work effectively in a fast-paced environment, managing multiple projects and deadlines simultaneously.Why Novartis:
Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together? https://www.novartis.com/about/strategy/people-and-cultureJoin our Novartis Network:
Not the right Novartis role for you? Sign up to our talent community to stay connected and learn about suitable career opportunities as soon as they come up: https://talentnetwork.novartis.com/networkDivision Corporate AffairsBusiness Unit CTSLocation USASite East HanoverCompany / Legal Entity U061 (FCRS = US002) Novartis Services, Inc.
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Job ID REQ-10009836
Maximise your chances of a successful application to this job by ensuring your CV and skills are a good match.Jul 12, 2024USASummary
The Marketing Copywriter is responsible for creating the highest quality engaging and persuasive written content for a variety of marketing channels. As a Marketing Copywriter, you will play a crucial role in driving brand awareness and enhancing our connection with patients, healthcare professionals, shareholders, and key opinion leaders. The ideal candidate will have a strong background in marketing and a passion for creating compelling copy that captivates audiences.About the Role
Location:
East Hanover, USAMajor accountabilities:Content Creation: Develop high-quality, persuasive, and engaging written content for various marketing initiatives, including website copy, social media posts, email campaigns, advertising materials, and more.Brand Voice: Understand and maintain consistency in brand voice, tone and messaging across all marketing channels to enhance brand identity and stakeholder trust.Research: Utilize market research to understand target audiences, market trends and competitors to develop copy that engages those audiences.Collaboration: Work closely with cross-functional teams, including other content creators to ensure alignment of copy with overall Corporate Affairs objectives.SEO Optimization: Utilize best practices for search engine optimization (SEO) to optimize copy for keywords, meta descriptions, headlines, and tags, effectively improving organic search rankings.Conversion Optimization: Write compelling calls to action (CTAs) and create copy that drives engagemen t and desired behavior .Performance Analysis: Track and analyze the performance of different marketing campaigns and adjust copy as required to improve results and drive continuous improvement.Role Requirements:Bachelor's degree in marketing, communications, journalism, or a related field is preferred.Proven work experience as a Marketing Copywriter or similar role within a marketing team.Exceptional written communication skills with an ability to express complex concepts in a clear, concise and compelling manner.Proficiency in marketing principles and best practices in digital marketing, including SEO, social media, email marketing, and content marketing.Strong attention to detail and ability to proofread and edit copy effectively.Creative thinking and ability to generate original, engaging and innovative ideas.Ability to work effectively in a fast-paced environment, managing multiple projects and deadlines simultaneously.Why Novartis:
Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together? https://www.novartis.com/about/strategy/people-and-cultureJoin our Novartis Network:
Not the right Novartis role for you? Sign up to our talent community to stay connected and learn about suitable career opportunities as soon as they come up: https://talentnetwork.novartis.com/networkDivision Corporate AffairsBusiness Unit CTSLocation USASite East HanoverCompany / Legal Entity U061 (FCRS = US002) Novartis Services, Inc.
#J-18808-Ljbffr