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Schneider Electric Gruppe

Head of Global Marketing FSA&I

Schneider Electric Gruppe, Brockton, Massachusetts, us, 02301


Job Overview:

Making sure you fit the guidelines as an applicant for this role is essential, please read the below carefully.The FSA Cluster Marketing Director will be an entrepreneurial team player, with strong marketing, leadership, field marketing, management, and communication skills (verbal, presentation, and writing). They will have experience mentoring and/or managing individual contributors and inspire their best work.The ideal candidate brings a passion for enabling their team and orchestrating strategy across multiple channels and departments to drive a cohesive and scalable demand, build pipeline plan that allows sales teams to exceed their quotas. He or she has proven success running data-driven marketing programs that deliver measurable growth; and a track record of collaborating with sales to deliver the marketing tools they need to win. This person is able to see the big picture while understanding the tactics to achieve goals. This person has the skills and experience to drive vision and execution in a less mature area of the business by gaining buy-in and support cross-functionally.Responsibilities:Drive C-level engagement, media presence, and thought leadershipDrive marketing activities in services, software, and the new energy landscapeIncrease digital coverage through digital programsEnsure the team applies the appropriate marketing mix to create a healthy pipeline to drive consistent growthRespond to changing business needs and a fast-paced environment – evolving the team charter and priorities to meet those requirementsEnsure alignment of Field marketers & Program managers to appropriate cross-functional teams and strategiesForecast, measure, analyze, refine, improve, and report on the impact of programsUnderstand Sales cycle optimization, customer life cycle, and demand waterfall/demand funnel marketingExecute and build on current Marketing strategies and programs to increase the quantity and quality of leads as well as brand visibility across the cluster.Work with Sales & Marketing to establish campaign goals, deliver creative guidance, segment definition, schedules, and performance metricsProvide specific strategic direction to the team based on campaign effectiveness and Marketo metrics.Work closely with the web strategy team for campaign creative and development, as well as providing impactful metrics from demand generation campaigns.Analyze Marketing Funnel metrics by stage, conversion, and acceleration of suspect, inquiry, and marketing qualified leads.Manage and own demand funnel metrics, Marketing qualified leads, campaign timeline, and budget of all campaigns.Proactively engage with the sales and product marketing teams to coordinate, communicate, and optimize the impact of marketing activitiesDrive innovative and best-in-class marketing plans across the finish line for optimal ROIEfficiently manage the team budget allocationStakeholder in strategic business initiatives impacting customersQualificationsEducation, Experience & Training required:Bachelor’s degree in marketing or a business-related field10+ years marketing experience in B2B industryExperience developing and executing successful plans to drive pipeline and revenueExperience managing field marketing resourcesExperience with CRM (Salesforce.com), marketing automation (Eloqua/Marketo), analytics, and business insight tools (Tableau).4+ years of management experience leading marketing professionalsStrategic view: ability to see the world as “what could be” and create and sell a vision to get thereAbility to bring new ideas to increase the efficiency of existing processes5 or more years of cross-functional leadership and working with sales professionals (with examples of projects, the impact, etc.)Excellent communication skills in English and French: both verbal and writtenExcellent planning, time management, decision making, and organization skills resulting in consistent meeting of deadlinesManagement skills and experience mentoring and growing employees.Presentational experience: in-person and via webinar to internal and external audiencesAbility to pass a background check.Energetic, high performer willing to take initiative and drive visionary strategy across a teamJob Specific Specialized Knowledge & Skills:People management/ coaching and mentoring skillsKnowledge of B2B sales cycle and how to identify opportunities to maximize demand creation, pipeline contribution, sales opportunity acceleration, and brand amplificationUnderstanding of the Sirius Decisions demand waterfall, and the ability to analyze and manage the metrics a plusStrong communication and influential skills and ability to work with diverse personalitiesSelf-starter who is committed to the job and seeks empowerment and accountabilityProven organizational skills and ability to prioritize and manage multiple tasks, events, and projectsHighly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market dynamicsCommitment to professionalism and collegiality is required

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