CloudFlare
Sr. Manager, US Public Sector Marketing - Fed & DoD
CloudFlare, San Francisco, California, United States, 94199
About the Role
If you are considering sending an application, make sure to hit the apply button below after reading through the entire description.Cloudflare’s Americas Marketing Team is searching for a Sr. Manager, US Field Marketer for Federal and DOD, to team with our sales leaders, partner ecosystem, campaign, and product marketing organizations to design & drive high-impact pipeline generation programs leading to closed-won bookings.
The Sr. Manager for Federal & DOD will be a part of a growing team aligned to sales, utilizing data and historical performance to inform quarterly plans & strategies.
This key individual will report to our Director, US Public Sector marketing and be responsible for coordinating and managing programs across a comprehensive marketing mix for Federal and DOD. This may include Field Marketing & Events, thought leadership, web, content, social media, and more.
Responsibilities
Planning & execution: demonstrable skill working with teams to build & execute quarterly and yearly plans including budget management and projection of results
Performance monitoring & management: proven track record using enterprise analytics to monitor and optimize program performance, including investment rationalization, based on past performance and results
Sales alignment & partnership: experience working in partnership with sales leaders, including BDR leadership, to enable sellers with account engagement programs leading to opportunity discovery and pipeline generation.
Opportunity & Market Development: responsible for coordinating with business development, partner ecosystem and strategic capture teams for market presence and customer engagement
Your Qualifications
7-10 years in Federal & DOD marketing role in $1B+ BtoB technology organization in cybersecurity or networking
Direct experience in DOD and Federal, including field programs, Federal cybersecurity events, paid & earned media, web-site strategy, campaign planning & management, and event marketing.
Knowledge of predominant public-sector focused resellers, distributors, and systems integrators.
Proven results achieving quantifiable contribution metrics such as qualified leads, pipeline, closed business
Hands on experience with predominant sales and marketing systems such as budget management.
Able to be effective working across organizational boundaries and building relationships to accomplish objectives
Thorough knowledge and understanding of enterprise lead-management processes and marketing attribution approaches
Experience designing and building field-focused marketing programs across digital, first & third party events, and partner ecosystem including resellers, tech partners, and GSIs
BA/BS in Marketing, Business, Communications, Engineering or other related fields. MBA a plus
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If you are considering sending an application, make sure to hit the apply button below after reading through the entire description.Cloudflare’s Americas Marketing Team is searching for a Sr. Manager, US Field Marketer for Federal and DOD, to team with our sales leaders, partner ecosystem, campaign, and product marketing organizations to design & drive high-impact pipeline generation programs leading to closed-won bookings.
The Sr. Manager for Federal & DOD will be a part of a growing team aligned to sales, utilizing data and historical performance to inform quarterly plans & strategies.
This key individual will report to our Director, US Public Sector marketing and be responsible for coordinating and managing programs across a comprehensive marketing mix for Federal and DOD. This may include Field Marketing & Events, thought leadership, web, content, social media, and more.
Responsibilities
Planning & execution: demonstrable skill working with teams to build & execute quarterly and yearly plans including budget management and projection of results
Performance monitoring & management: proven track record using enterprise analytics to monitor and optimize program performance, including investment rationalization, based on past performance and results
Sales alignment & partnership: experience working in partnership with sales leaders, including BDR leadership, to enable sellers with account engagement programs leading to opportunity discovery and pipeline generation.
Opportunity & Market Development: responsible for coordinating with business development, partner ecosystem and strategic capture teams for market presence and customer engagement
Your Qualifications
7-10 years in Federal & DOD marketing role in $1B+ BtoB technology organization in cybersecurity or networking
Direct experience in DOD and Federal, including field programs, Federal cybersecurity events, paid & earned media, web-site strategy, campaign planning & management, and event marketing.
Knowledge of predominant public-sector focused resellers, distributors, and systems integrators.
Proven results achieving quantifiable contribution metrics such as qualified leads, pipeline, closed business
Hands on experience with predominant sales and marketing systems such as budget management.
Able to be effective working across organizational boundaries and building relationships to accomplish objectives
Thorough knowledge and understanding of enterprise lead-management processes and marketing attribution approaches
Experience designing and building field-focused marketing programs across digital, first & third party events, and partner ecosystem including resellers, tech partners, and GSIs
BA/BS in Marketing, Business, Communications, Engineering or other related fields. MBA a plus
#J-18808-Ljbffr