AEG
Senior Marketing Manager| Rupp Arena
AEG, Lexington, Kentucky, us, 40598
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Overview
Do you have a strong and creative marketing background in event marketing? Do you wake up every day thinking of creative ways to engage the community or how you could enhance the fan's experience? Then we want you! This position calls for a dynamic venue and event marketer. The Senior Marketing Manager will support the Director of Marketing to manage, supervise and coordinate the activities of the Marketing department to create and implement marketing plans, manage event advertising budgets and promotions, and ensure successful campaigns for events. He/she is responsible for creating and maintaining relationships with promoters, media partners, community partners, and other various organizations throughout the area.
This role pays a yearly salary of $70,000 to $80,000.
Benefits for FT roles: Benefits: Health, Dental and Vision insurance, 401(k) savings plan, 401(k) matching, and paid time off (vacation days, sick days, and 12 holidays).
This position will remain open until October 16, 2024
Responsibilities• Plan and execute effective marketing campaigns specific to each family show, concert, or sporting event to maximize attendance and ticket revenue• This includes but is not limited to media planning-negotiating-buying, promotion implementation, publicity, database marketing, trade media allocation, digital marketing, campaign budgeting and settlement preparation• Initiate, develop and maintain relationships with national and local promoters and media partners• Organize and communicate event marketing efforts and initiatives, including but not limited to marketing material (admats , digital assets, etc.) distribution, PR and media needs, and ticketing promotions• Serve as the on-site representative for designated events (e.g., duties may include serving as a venue PR representative, media escorting, sponsor and/or promotional partner implementation, media partner implementation, etc.)• Manage and support the growth of the Marketing Assistant and Intern program• Correspond with promoters and departments on day to day activity before and during the event• Keeps manager, and if appropriate, others informed of progress and obstacles in a proactive manner
Qualifications
The ideal candidate will have:• Bachelor's degree in business administration, marketing or an equivalent combination of education and experience in field• A minimum of 4-6 years of related work experience• Prior Sports and Entertainment Industry experience preferred• Excellent copywriting skills• Independent decision-making skills; ability and knowledge to apply judgement in resolving problems of moderate scope and complexity• Must be well versed in all major platforms and stay current on emerging trends and updates.• Keen knowledge of all Microsoft office applications• Highly organized, resourceful, quick learner and able to handle multiple projects simultaneously• Ability to work a flexible schedule including evenings, weekends and holidays• Ability to lift/push/pull carry or otherwise move up to 15 pounds• Must be adaptable with the ability to work under pressure to meet deadlines.• Strong verbal and written communication skills, with an expert ability to present and communicate new ideas and concepts• Extremely organized and detail oriented, resourceful, quick learner and able to handle multiple projects simultaneously• A high degree of personal integrity and consistently put the interests of the organization first.
Overview
Do you have a strong and creative marketing background in event marketing? Do you wake up every day thinking of creative ways to engage the community or how you could enhance the fan's experience? Then we want you! This position calls for a dynamic venue and event marketer. The Senior Marketing Manager will support the Director of Marketing to manage, supervise and coordinate the activities of the Marketing department to create and implement marketing plans, manage event advertising budgets and promotions, and ensure successful campaigns for events. He/she is responsible for creating and maintaining relationships with promoters, media partners, community partners, and other various organizations throughout the area.
This role pays a yearly salary of $70,000 to $80,000.
Benefits for FT roles: Benefits: Health, Dental and Vision insurance, 401(k) savings plan, 401(k) matching, and paid time off (vacation days, sick days, and 12 holidays).
This position will remain open until October 16, 2024
Responsibilities• Plan and execute effective marketing campaigns specific to each family show, concert, or sporting event to maximize attendance and ticket revenue• This includes but is not limited to media planning-negotiating-buying, promotion implementation, publicity, database marketing, trade media allocation, digital marketing, campaign budgeting and settlement preparation• Initiate, develop and maintain relationships with national and local promoters and media partners• Organize and communicate event marketing efforts and initiatives, including but not limited to marketing material (admats , digital assets, etc.) distribution, PR and media needs, and ticketing promotions• Serve as the on-site representative for designated events (e.g., duties may include serving as a venue PR representative, media escorting, sponsor and/or promotional partner implementation, media partner implementation, etc.)• Manage and support the growth of the Marketing Assistant and Intern program• Correspond with promoters and departments on day to day activity before and during the event• Keeps manager, and if appropriate, others informed of progress and obstacles in a proactive manner
Qualifications
The ideal candidate will have:• Bachelor's degree in business administration, marketing or an equivalent combination of education and experience in field• A minimum of 4-6 years of related work experience• Prior Sports and Entertainment Industry experience preferred• Excellent copywriting skills• Independent decision-making skills; ability and knowledge to apply judgement in resolving problems of moderate scope and complexity• Must be well versed in all major platforms and stay current on emerging trends and updates.• Keen knowledge of all Microsoft office applications• Highly organized, resourceful, quick learner and able to handle multiple projects simultaneously• Ability to work a flexible schedule including evenings, weekends and holidays• Ability to lift/push/pull carry or otherwise move up to 15 pounds• Must be adaptable with the ability to work under pressure to meet deadlines.• Strong verbal and written communication skills, with an expert ability to present and communicate new ideas and concepts• Extremely organized and detail oriented, resourceful, quick learner and able to handle multiple projects simultaneously• A high degree of personal integrity and consistently put the interests of the organization first.