Bayone
Omnichannel Paid Marketing Consultant
Bayone, San Francisco, California, United States, 94199
Key Responsibilities:
Develop and execute omnichannel paid marketing strategies to achieve business objectives.Utilize Adobe Analytics to monitor, analyze, and report on campaign performance, identifying areas for improvement.Manage and optimize campaigns across various platforms, including search engines, social media, display networks, and more.Collaborate with internal teams to ensure cohesive and integrated marketing efforts.Provide training and support to client teams, enabling them to effectively use Adobe Analytics and implement best practices in paid marketing.Stay updated on industry trends, emerging technologies, and best practices in digital marketing.Generate regular reports and dashboards to track key performance indicators and communicate results to stakeholders.Conduct market research and competitive analysis to identify opportunities and threats in the digital landscape.Qualifications:
Bachelor's degree in Marketing, Business, or a related field.Minimum of 5 years of experience in omnichannel paid marketing.Expertise in Adobe Analytics and other relevant marketing tools.Strong analytical skills with the ability to interpret data and generate actionable insights.Proven ability to train and mentor teams, both internally and externally.Excellent communication, presentation, and interpersonal skills.Ability to manage multiple projects and prioritize tasks effectively.Up-to-date knowledge of digital marketing trends, technologies, and best practices.Preferred Qualifications:
Experience in [specific industries or verticals].Certifications in Adobe Analytics or other related tools.Experience with other analytics and marketing automation platforms.
Develop and execute omnichannel paid marketing strategies to achieve business objectives.Utilize Adobe Analytics to monitor, analyze, and report on campaign performance, identifying areas for improvement.Manage and optimize campaigns across various platforms, including search engines, social media, display networks, and more.Collaborate with internal teams to ensure cohesive and integrated marketing efforts.Provide training and support to client teams, enabling them to effectively use Adobe Analytics and implement best practices in paid marketing.Stay updated on industry trends, emerging technologies, and best practices in digital marketing.Generate regular reports and dashboards to track key performance indicators and communicate results to stakeholders.Conduct market research and competitive analysis to identify opportunities and threats in the digital landscape.Qualifications:
Bachelor's degree in Marketing, Business, or a related field.Minimum of 5 years of experience in omnichannel paid marketing.Expertise in Adobe Analytics and other relevant marketing tools.Strong analytical skills with the ability to interpret data and generate actionable insights.Proven ability to train and mentor teams, both internally and externally.Excellent communication, presentation, and interpersonal skills.Ability to manage multiple projects and prioritize tasks effectively.Up-to-date knowledge of digital marketing trends, technologies, and best practices.Preferred Qualifications:
Experience in [specific industries or verticals].Certifications in Adobe Analytics or other related tools.Experience with other analytics and marketing automation platforms.