Chewy
Senior Manager Product Marketing
Chewy, Boston, Massachusetts, us, 02298
Chewy Senior Manager Product Marketing - Boston, Massachusetts
Chewy is looking for a data-driven, tech-savvy, consumer-centric
Senior Manager, Product Marketing
to join our Brand Marketing Team in Boston. The leader in this role will partner across Chewy teams to help shape business strategies, inform roadmaps for products & services, and develop high-impact marketing strategies and go-to-market executions that drive results. The ideal candidate will be a well-rounded & data-driven marketing leader – with experience developing product positioning & messaging, launching new businesses and new products in the e-commerce or technology space, translating product features and functionality into consumer-facing benefits, and bringing initiatives to life across touchpoints that drive defined KPIs.What You’ll Do:Partner internally with business and product teams to shape short & long-term roadmaps & goalsCollaborate with consumer insights, user research, business & marketing analytics teams to identify business opportunities, define targets, develop campaign strategies & tactics, and measure and report on ongoing performanceLead development of marketing initiatives 'end to end' (including positioning, messaging, creative development, GTM plans, execution, measurement, and reporting) that drive goals & KPIsCreate close relationships with marketing channel owners (email, social, digital, direct mail, etc.) to determine the marketing mix and partner to ensure integrated program execution & optimizationWork with internal creative teams to develop assets from concepts through execution across a broad range of tacticsAct as a marketing champion for priority product, service, and new business offerings for ChewySupport Product Marketing team leaders focused on growing adoption of priority features & servicesWhat You’ll Need:Bachelor’s Degree; MBA Preferred5-7 years of product marketing experience; majority within e-commerce or technology spaceExpertise in connecting business goals & strategy to marketing strategy (insights, targeting, positioning, etc.) and go-to-market execution across channels & tactics (display, social, email, direct mail, partnerships, etc.)Experience growing an established business and also scaling new businesses, services, and new product features & offeringsStrong business & data acumen; fluent in online and offline metrics and measurementAdept at working in a cross-functional, matrixed organization with demonstrated ability to collaborate, lead, influence, and gain internal mindshareBonus
(if applicable):Pet Industry Experience
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Chewy is looking for a data-driven, tech-savvy, consumer-centric
Senior Manager, Product Marketing
to join our Brand Marketing Team in Boston. The leader in this role will partner across Chewy teams to help shape business strategies, inform roadmaps for products & services, and develop high-impact marketing strategies and go-to-market executions that drive results. The ideal candidate will be a well-rounded & data-driven marketing leader – with experience developing product positioning & messaging, launching new businesses and new products in the e-commerce or technology space, translating product features and functionality into consumer-facing benefits, and bringing initiatives to life across touchpoints that drive defined KPIs.What You’ll Do:Partner internally with business and product teams to shape short & long-term roadmaps & goalsCollaborate with consumer insights, user research, business & marketing analytics teams to identify business opportunities, define targets, develop campaign strategies & tactics, and measure and report on ongoing performanceLead development of marketing initiatives 'end to end' (including positioning, messaging, creative development, GTM plans, execution, measurement, and reporting) that drive goals & KPIsCreate close relationships with marketing channel owners (email, social, digital, direct mail, etc.) to determine the marketing mix and partner to ensure integrated program execution & optimizationWork with internal creative teams to develop assets from concepts through execution across a broad range of tacticsAct as a marketing champion for priority product, service, and new business offerings for ChewySupport Product Marketing team leaders focused on growing adoption of priority features & servicesWhat You’ll Need:Bachelor’s Degree; MBA Preferred5-7 years of product marketing experience; majority within e-commerce or technology spaceExpertise in connecting business goals & strategy to marketing strategy (insights, targeting, positioning, etc.) and go-to-market execution across channels & tactics (display, social, email, direct mail, partnerships, etc.)Experience growing an established business and also scaling new businesses, services, and new product features & offeringsStrong business & data acumen; fluent in online and offline metrics and measurementAdept at working in a cross-functional, matrixed organization with demonstrated ability to collaborate, lead, influence, and gain internal mindshareBonus
(if applicable):Pet Industry Experience
#J-18808-Ljbffr