Ads, Art Director

FreshCut Paper was created by designer Peter Hewitt in 2020. Peter has developed products for Disney, Revlon, Crate & Barrel and the Museum of Modern Art (MoMA) before launching Tea Forte and building a successful business and brand sold in over 35 countries.The vision for FreshCut Paper originated from the fact that nearly 80% of cut flowers sold in the US are imported, traveling thousands of miles. To be kept fresh, the flowers need to move fast and be kept cool. That means airfreight and refrigeration - both huge contributors to climate change. FreshCut Paper bouquets have a carbon footprint of 1/300 of a traditional bouquet and have no pesticide or herbicide residue. Our life-sized pop-up floral bouquets consist of whimsical and breathtaking blooms that can be mailed anywhere and bring messages of love and joy.At FreshCut Paper, we are constantly innovating and developing new categories. We are driven by the desire to push the envelope on making the best product possible and bringing real value to the world. Our team operates well by prioritizing expertise and collaboration over hierarchy.Here are a few of our proudest achievements this year:Frequently rank at the top of our category on AmazonPresence in over 4000 retail stores across the country and growingPlanted over 3 million trees through our sustainability initiativeExpanding into international marketsRegular appearances on The Today show and other national coverage.RequirementsWe’re looking for a creative talent who knows what’s happening in the social media ads space, and loves it! Has tons of creative ideas to try out, and hone till the ads convert well.This role focuses on the conception, design, and execution of compelling ads that drive conversion, primarily on Facebook and Instagram. They will work with other inhouse talent to shoot and edit the ads.The ideal candidate has experience in the consumer product space, has built a talented creative network, and is proactive about getting things done. Ads are a significant part of our business and the Art Director for Ads will play an important role in achieving our business goals.The role will start as a full-time on-site role, with the option of working 1-2 days from home after 3-6 months.What you will be doing:Creative ExecutionCreate visually appealing and effective ads for Facebook that are on-brand, meet the platform's best practices and drive conversionLead the production process of ads, including static images, and videos - is not always the one behind the camera but can jump in if neededRegularly engage in brainstorming sessions to generate fresh ideas for ad campaignsMarket & TrendsExperiment with new tools and techniques to continuously improve the visual and performance of ad creativesStay up-to-date on trends, competitors/ adjacent brands, and best practices in digital advertising, particularly on Meta platformsSynthesize new information into a clear vision and directions for all ad components such as visuals, audio, actors/ models, copy etc.Collaboration & LeadershipHighly adaptable to changing project requirements and priorities, demonstrates flexibility and resiliency in a fast-growing businessComfortable seeking input or support from project stakeholders, director reports, and others when neededBe the point of contact and leader for any in-house, freelance, and agency ad resources and provide creative guidance and constructive feedback to team members to elevate the overall creative outputProject Management & OrganizationBuild and maintain libraries of templates, assets, and SOPs to ensure consistency and efficiencyWork closely with the Creative Director, Ecomm., and Product to align on priority, product launch timing, and goalsCan successfully balance multiple projects simultaneously to ensure timely delivery and high-quality outputData orientedLoves using performance data and market trends to continuously refine and optimize ad creativesHave a clear and accurate sense of what’s working and not working using Motion, Meta apps or other analytics toolsThis role is responsible for ROAS and conversions metricsWhat you will bring:4 - 6 years in advertising, marketing, design or related field, experience working in a start-up environment with a direct-to-consumer productStrong portfolio showcasing exceptional ad projects, particularly for Meta platforms.Proficiency in Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro) and other relevant design tools.Has a strong sense of collaboration and is able to articulate ideas clearly and convincingly. Open to feedback and iteration to reach the best result.Experience with motion graphics and video productionA self-starter with a positive and flexible attitude, can balance risk-taking, speed, and execution in a dynamic, fast growing business.Proactive mindset, able to turn ideas into actionable strategies and execute them efficiently across different projects.BenefitsThe Employee FreshCut Paper ExperienceWe are a small and growing company that is ambitious and thinks big. We want to create a product and customer experience that matters to people and the greater good. We think of FreshCut Paper as a community rather than a company. One that cares, values creativity, contribution, and is constantly evolving. The goal is to build a company that is meaningful and the employees have purpose and an environment to do their best work. Risks are rewarded and successes are shared.EOEFreshCut Paper is an equal employment opportunity employer. We celebrate diversity and do not discriminate on the basis of race, ethnicity, citizenship, national origin, religion, age, gender, sexual orientation, physical or mental disability, veteran or active military status, marital status.