Walmart
Senior Manager, Product Marketing, Display Advertising - Walmart Connect
Walmart, San Bruno, California, United States, 94066
Position Summary...
What you'll do...
About Walmart Connect
Our purpose: We connect you more meaningfully to Walmart customers
As a part of Walmart Connect, you'll build industry-defining ad platforms that enable brands and sellers to connect meaningfully with shoppers, through high performing advertising that leverages Walmart's massive omni-channel data. Learn more at www.walmartconnect.com
We are seeking an experienced Product Marketing Senior Manager for our growing suite of social media advertising products and solutions. In this role, you will partner with cross functional teams to conduct advertiser research and launch beta programs to help develop and shape the product strategy and roadmap, develop go-to-market strategies and plans that include persona definition, product positioning, and messaging, and develop materials for Sales and external stakeholders to drive product adoption and revenue growth . You will play a pivotal role in driving market success and adoption of your products.
The ideal candidate for this role will be a revenue-motivated leader who can establish product strategies that solve market needs , has robust social media industry knowledge, and has a demonstrated track record of launching category-defining solutions. Experience working with DSP platforms, and an understanding of the AdTech ecosystem is preferred.
This position reports into the Product Marketing Director for D isplay and can be based either in our Hoboken, NJ, or San Bruno , CA .
You'll make an impact by:
Conducting and analyz ing primary and secondary research to develop a deep understanding of market needs by customer segments in coordination with key clients and sales teams.
Work ing and p artner ing with product management to align with our customer needs and challenges to trans form into product features and benefits and launched effectively with our sales teams .
Partner ing with product stakeholders to support the development of PRDs to define product priorities and requirements and GTM strategies and plans to successful launch solutions.
Providing thought leadership on market and competitive analysis and trends
Develop ing and collaborat ing with internal stakeholders to implement GTM strategies and tactics that includ e positioning, use cases, story narratives and sales enablement materials for new product releases and enhancements focused on product adoption and revenue growth.
Help ing to create the product narrative and external materials, such as case studies, pitch decks, blog posts, help center article, best practice guides, and other customer collateral .
Support ing the planning and execution of various new product programs launches at various life cycles including alphas, betas, and general availability stages .
Lead ing sales enablement efforts, partnering closely with marketing and training teams as part of internal awareness and education .
Be ing an advocate and voice of the customer .
You'll sweep us off our feet if...
You like digging into data and doing some analysis .
You're customer-centric in spirit and in execution .
You're comfortable influencing others, leading teams, and getting buy-in from leadership .
You have a sense of humor and positive spirit .
You proactively identify opportunities and take initiative to develop solutions
You have deep domain knowledge in Digital Advertising and Creative for Digital Advertising
About you (Preferred Qualifications) :
5 + years of experience in product marketing. 3+ years in digital advertising or B2B software.
Preferred e xpertise and experience in social media advertising, digital media, adtech , and related technology ecosystem including SaaS and agencies .
Proven ability to form relationships and partner with cross functional teams for consistent alignment and execution across product management, marketing, and sales teams .
Embrace working in a fast paced continually evolving environment .
Exceptional communication skills in both writing and presentation .
Analytical, a problem solver and data-driven
Structured and a strategic thinker
Outcome focused and oriented with the ability to deliver high quality work, setting expectations, meeting deadlines and conquering obstacles .
Proficient in Microsoft Office applications (Excel, PowerPoint, Word, and Outlook)
At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
For information about PTO, see https://one.walmart.com/notices .
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart .
Hoboken, New Jersey US-10279:The annual salary range for this position is $108,000.00-$216,000.00
San Bruno, California US-08848:The annual salary range for this position is $117,000.00-$234,000.00
Additional compensation includes annual or quarterly performance bonuses.
Additional compensation for certain positions may also include:
Stock
Minimum Qualifications...
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Option 1: Bachelor's Degree in Marketing, Business Administration, or related field and 3 years' experience in Marketing, Business Administration, or related field. Option 2: 6 years' experience in Marketing, Business Administration, or related field.
Preferred Qualifications...
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Masters: Business Administration
Primary Location...
850 Cherry Avenue, San Bruno, CA 94066-3031, United States of America
Walmart, Inc. is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, abilities, ideas and opinions- while being inclusive of all people.
What you'll do...
About Walmart Connect
Our purpose: We connect you more meaningfully to Walmart customers
As a part of Walmart Connect, you'll build industry-defining ad platforms that enable brands and sellers to connect meaningfully with shoppers, through high performing advertising that leverages Walmart's massive omni-channel data. Learn more at www.walmartconnect.com
We are seeking an experienced Product Marketing Senior Manager for our growing suite of social media advertising products and solutions. In this role, you will partner with cross functional teams to conduct advertiser research and launch beta programs to help develop and shape the product strategy and roadmap, develop go-to-market strategies and plans that include persona definition, product positioning, and messaging, and develop materials for Sales and external stakeholders to drive product adoption and revenue growth . You will play a pivotal role in driving market success and adoption of your products.
The ideal candidate for this role will be a revenue-motivated leader who can establish product strategies that solve market needs , has robust social media industry knowledge, and has a demonstrated track record of launching category-defining solutions. Experience working with DSP platforms, and an understanding of the AdTech ecosystem is preferred.
This position reports into the Product Marketing Director for D isplay and can be based either in our Hoboken, NJ, or San Bruno , CA .
You'll make an impact by:
Conducting and analyz ing primary and secondary research to develop a deep understanding of market needs by customer segments in coordination with key clients and sales teams.
Work ing and p artner ing with product management to align with our customer needs and challenges to trans form into product features and benefits and launched effectively with our sales teams .
Partner ing with product stakeholders to support the development of PRDs to define product priorities and requirements and GTM strategies and plans to successful launch solutions.
Providing thought leadership on market and competitive analysis and trends
Develop ing and collaborat ing with internal stakeholders to implement GTM strategies and tactics that includ e positioning, use cases, story narratives and sales enablement materials for new product releases and enhancements focused on product adoption and revenue growth.
Help ing to create the product narrative and external materials, such as case studies, pitch decks, blog posts, help center article, best practice guides, and other customer collateral .
Support ing the planning and execution of various new product programs launches at various life cycles including alphas, betas, and general availability stages .
Lead ing sales enablement efforts, partnering closely with marketing and training teams as part of internal awareness and education .
Be ing an advocate and voice of the customer .
You'll sweep us off our feet if...
You like digging into data and doing some analysis .
You're customer-centric in spirit and in execution .
You're comfortable influencing others, leading teams, and getting buy-in from leadership .
You have a sense of humor and positive spirit .
You proactively identify opportunities and take initiative to develop solutions
You have deep domain knowledge in Digital Advertising and Creative for Digital Advertising
About you (Preferred Qualifications) :
5 + years of experience in product marketing. 3+ years in digital advertising or B2B software.
Preferred e xpertise and experience in social media advertising, digital media, adtech , and related technology ecosystem including SaaS and agencies .
Proven ability to form relationships and partner with cross functional teams for consistent alignment and execution across product management, marketing, and sales teams .
Embrace working in a fast paced continually evolving environment .
Exceptional communication skills in both writing and presentation .
Analytical, a problem solver and data-driven
Structured and a strategic thinker
Outcome focused and oriented with the ability to deliver high quality work, setting expectations, meeting deadlines and conquering obstacles .
Proficient in Microsoft Office applications (Excel, PowerPoint, Word, and Outlook)
At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
For information about PTO, see https://one.walmart.com/notices .
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart .
Hoboken, New Jersey US-10279:The annual salary range for this position is $108,000.00-$216,000.00
San Bruno, California US-08848:The annual salary range for this position is $117,000.00-$234,000.00
Additional compensation includes annual or quarterly performance bonuses.
Additional compensation for certain positions may also include:
Stock
Minimum Qualifications...
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Option 1: Bachelor's Degree in Marketing, Business Administration, or related field and 3 years' experience in Marketing, Business Administration, or related field. Option 2: 6 years' experience in Marketing, Business Administration, or related field.
Preferred Qualifications...
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Masters: Business Administration
Primary Location...
850 Cherry Avenue, San Bruno, CA 94066-3031, United States of America
Walmart, Inc. is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, abilities, ideas and opinions- while being inclusive of all people.